Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads.

LinkedIn 52

LinkedIn Tools B2B Price 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Lucy Hall

NOVEMBER 5, 2015

It’s about targeted numbers, in short it’s about getting to as many of the people who are more likely to buy from you as possible. If you target businesses or are B2B Pinterest may not be the very best platform for your brands time. Remember when it come to marketing there is no silver bullet. These include: Reddit.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Twist Image

JUNE 9, 2011

The hard thing for Marketers to wrap their heads (and hands) around is that last sentence. More often than note it's a perception of what they think will be a buying trigger for their consumers. It's marketing material thinly veiled as a voice, opinion or an idea. Why don't more businesses and marketers do this?

B2B 103

B2B Social Graph Publishing Widget 103

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Lucy Hall

NOVEMBER 5, 2015

These include: Reddit Snapchat Periscope Forums YouTube Vine. It's about targeted numbers, in short it's about getting to as many of the people who are more likely to buy from you as possible. If you target businesses or are B2B Pinterest may not be the very best platform for your brands time. There are heaps to choose from.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Are you taking full advantage of these marketing practices? Businesses that make blogging part of their online marketing strategy get significantly more sales leads.

SEO 97

SEO Hubspot Press Release Engineering 97

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Ari Herzog

MAY 14, 2010

I have purposefully strayed away from affiliate marketing on AriWriter for a single reason: I do not want to change the focus of this blog. That link is an affiliate marketing link, pointing you to the Amazon.com page for Trust Agents , a book co-written by Chris Brogan and Julien Smith. Tags: Social Media marketing.

Affiliate marketing 70

Affiliate marketing Forums B2B Social Media 70

Hootsuite

MAY 30, 2023

In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. Read on for how to create a winning social media marketing strategy for law firms. #1 Think of social media marketing for lawyers as the same as sponsoring community events and golf tournaments. Love video?

Social Media 79

Social Media HootSuite Template Templates 79

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. How to Start a Successful Blog in 7 Easy Steps. Lots of websites, social media groups and forums. Thought Leadership: drive market decisions by anticipating needs? Get to Know Your Target Market.

Domain Name 144

Domain Name How To WordPress Meme 144

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.”

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.”

B2B 120

B2B Software Social Media Survey 120

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Marketers who didn’t respond to changing trends limped along. Below are the top social media trends that will transform your marketing efforts. It’s taken a passive relationship marketing approach and put it on steroids.

Trends 114

Trends Social Media Survey Mobile 114

Buzz Marketing for Technology

OCTOBER 15, 2014

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. Can every company have a why?

B2B 248

B2B Forums Loyalty Organization 248

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Rebekah Radice

APRIL 30, 2017

Disclaimer: Some of the links in this post are affiliate links which means that if you decide to buy, I will earn a commission. How to Start a Successful Blog in 7 Easy Steps. Lots of websites, social media groups and forums. Thought Leadership: drive market decisions by anticipating needs? Get to Know Your Target Market.

Domain Name 60

Domain Name How To WordPress Meme 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Viper Chill

APRIL 26, 2010

Not only that, but they’ve helped shape the way that marketers utilise these services and they teach how to do it in an honest, ethical manner. Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page. Pay a submission marketer to get your stuff on the front page.

Social Media 80

Social Media Strategy Digg Forums 80

Kikolani

JANUARY 16, 2011

We blog about content marketing and social media (very broad topics and very widely covered). Answer: I started with banner ads from affiliate marketing products to fill the space and added an advertiser’s page on my blog (you can see it here – [link] ). Question: Any recommendations for fine tuning your blog’s focus?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers?

Groups 183

Groups Groups B2B Forums 183