Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. Apple: A Case Study in Why Brands Should Control Their Stories.

Case Study 187

Case Study Apple Study Brands 187

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Audiense

MAY 17, 2018

The factors that most influence their buying habits. Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. The brands that influence them the most. The content they share the most.

Case Study 79

Case Study Activities Study Campaign 79

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. It makes them secure in their buying decision by showing them that others have made the same decision and that they are satisfied enough to recommend the purchase to others. Create case studies.

Review 141

Review Case Study Reputation Study 141

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Convince & Convert

NOVEMBER 3, 2015

With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social. “I go door-to-door, and I provide a business case as a form of cookies for people to buy, in the form of a pixel tool.” In This Episode.

B2B 60

B2B Brands Case Study Influencer 60

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Oktopost

MARCH 22, 2022

People are more likely to buy products they learn about from trusted friends rather than those they see in ads. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. People buy from people, and a great adventure starts with a great experience. Use this feedback to improve your product.

Marketing 88

Marketing Loyalty Case Study Cost 88

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own. Moreover, you’d be much more prone to buy from this person or brand as opposed to one you’ve had no personal contact with.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 59% of B2B marketers consider blogs their most valuable channel. • Infographics About Content Marketing. A Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.

Content 201

Content Marketing B2B Journal 201

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

JANUARY 27, 2020

86% of consumers buying IT products use social media to help them decide on a purchase. The software and tech industry is no exception, as 86% of consumers buying IT products use social media to help them make purchasing decisions. Here’s five stats to get you fired up about social media marketing for your software company. .

Software 105

Software Industry Social Media Marketing 105

Keyhole.co

APRIL 2, 2024

This may include buying something, signing up for a newsletter, or filling out a form. You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market. Use to: Discover insights into brand perception and reputation. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. Businesses think that buying technology is a like buying a house. case study. It's time that we admit this. automation.

B2B 80

B2B Case Study Mobile Data 80

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. What are your buying stages? Your prospective customers have TONS of questions they need to have answered before making a purchase. The Buyer’s Journey from Babcock & Jenkins.

FAQ 157

FAQ Content B2B Insurance 157

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. Prospects and leads alike are interacting with more and more people on the path to purchase.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Case studies. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on. Share this on Mixx.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . The Balancing Act.

Case Study 132

Case Study ROI Social Media Team 132

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). B2B Lead Blog ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). The average length of Google’s top 10 results is 2450, and most of these are case studies and complete guides. Should they buy the compact coffee maker or the regular one? What Is Affiliate Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. Case studies with your succeeding customers. Trust signals can take a variety of forms.

Examples 27

Examples Badge B2B Case Study 27

Writtent Blog

JULY 26, 2013

Not only is there a mind-bogglingly impressive case study on the power of video, there’s loads of examples of real-life brands using Google+ Hangouts on Air to build an audience, create brand personality , and improve their SEO thanks to AuthorRank and Exposure. B2B Content Marketing Report – Need to Focus on the Basics.

ROI 74

ROI Process News Content 74

Sprout Social

MARCH 21, 2017

While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. They carefully evaluate your offerings (and those of your competitors).

Social Media 106

Social Media Marketing How To Metrics 106

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Sales: The ability to persuade others to buy a product or service. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Once you know what you need, where do you turn for help?

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

MARCH 1, 2016

Will you consider buying a copy today? I very carefully selected the examples, interviews, case studies, and research in Hug Your Haters so that it is relevant to all audiences. I very carefully selected the examples, interviews, case studies, and research in Hug Your Haters so that it is relevant to all audiences.

Posterous 60

Posterous Case Study Buy Research 60