While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#. The fact is that much of what works in consumer markets would fail in B2B interactions. Group consensus. MORE >>

In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement.  Understanding customers’ unique challenges and recognizing the solutions they need is an essential element of any B2B marketing strategy. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Unfortunately, not all B2B organizations recognize the full potential of lead management efforts. Rick Volz. MORE >>

An increasing number of marketers fortunately has understood how “users”, “prospects”, “leads”, “recipients”, “suspects”, “relations” or simply people and their emotional and individual needs, digital signals, social information-gathering processes and buying journeys define what works and what doesn’t. Those who provide pertinent content in a creative way and depending on the customer or prospect, his preferences and buying journey have an enormous, competitive advantage. B2B and B2C: it’s all just people-to-people. Again: both in B2B and B2C. Joe Pulizzi. MORE >>

Not long ago, B2B companies thought customers wanted to buy from great companies. The purchase process may be more complex and the sales cycle may be longer, but what it comes down to is this: People buy from people. B2B companies have a great opportunity to openly share content that was once tightly held and carefully rationed only to top business prospects. B2B companies should take that opportunity, and provide information at every step in the research process. Five Ways to Build Trust with B2B Customers originally appeared on Spin Sucks on August 9, 2011. MORE >>

The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Content should be built around the different stages of the buying cycle. Valuable B2B content can include white papers, industry research, etc. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. MORE >>