Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? Why is Google Scared and What it means for B2B Marketing! Tweet This!

iPhone 218

iPhone Brands Apple Microsoft 218

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. The 20 most popular Facebook pages (see below) are an eclectic mix of consumer brands, soccer, music, and news. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( V3+Broadsuite Blog ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155

B2B Features Social Media Aggregator 155

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. .

B2B 45

B2B eBook Marketing Forums 45

Webbiquity SMM

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? of the total blogging population.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Buzz Marketing for Technology

NOVEMBER 24, 2010

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Share this on FriendFeed.

Brands 227

Brands Content Microsoft StumbleUpon 227

Twist Image

JANUARY 4, 2017

Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers. The greater thought here, was that brands are in the nascent days of being able to create and sell digital products and services to better market themselves, and better connect themselves with consumers. .

Products 76

Products Brands Retail iPhone 76

Convince & Convert

JUNE 16, 2014

If you’re selling Steam Whistle beer and you have some sort of content execution, you don’t know necessarily who read this blog post and whether that generated beer sales. Terry: Should they be mapping out their brand story first before going into a content strategy? Jay: A brand strategy, no doubt.

B2B 160

B2B Content Marketing Metrics 160

The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview.

B2B 131

B2B Social Media Proposal Google Reader 131

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Firebelly

MAY 14, 2012

By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands’ use of Instagram on Facebook through it’s searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives. That’s too bad.

Instagram 236

Instagram B2B Marketing Trends 236

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. The brands who have already transformed digitally are few and far between. All consumers are (mostly) mobile-first. It helps no one.

B2B 80

B2B Case Study Mobile Data 80

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. For instance, blog pages (upper funnel) versus contact us pages (lower funnel). You have the Insight Tag placed on your site and decide to check out what type of visitors went to your blog pages in the last 3 months.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand.

Content 201

Content Marketing B2B Journal 201

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. How to build a social media strategy for your brand? So, it’s like evaluating your brand to discover what you need to improve. Efficiency.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. The goal is to find someone who aligns with your brand style and offers exceptional qualities that will captivate your audience. This means improving both brand awareness and employer branding.

Social Media 109

Social Media How To B2B LinkedIn 109

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Connect with me on LinkedIn here. The power of being bold and having an opinion and voice.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. It also shows you how to measure success effectively so you can get the best possible results for your brand. Plus, Mike Allton heads up brand ambassadors for Agorapulse.).

Skills 195

Skills Social Media Marketing Influencer 195

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

SEO 188

SEO B2B Social Bookmarking Organization 188

Adam Cohen

APRIL 12, 2012

(Cross posted on the Fleishman-Hillard DNA blog ). Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource.

Strategy 147

Strategy Metrics Process B2B 147

Buffer Social

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. It’s common across B2B and B2C! 81% of people have been convinced to buy a product or service by watching a brand’s video.

Products 110

Products Video Brands Content 110

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 99

Examples Template Templates How To 99

MegaBytee

JANUARY 14, 2021

This blog is all about why is SEO a perfect fit for lead generation. Link building can enhance your website’s ranking, increase brand exposure and drive website traffic. Mobile Optimization. Almost 70% of the web traffic is due to mobile devices. Mobile users are growing rapidly. Make your website more responsive.

SEO 52

SEO Mobile Engineering Statistics 52

Mindjumpers

JANUARY 3, 2011

The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. On their Twitter , they share helpful blog articles, statistics, and company awards and news.

Platform 87

Platform Social Media Insurance Education 87