Harp Interactive

MAY 16, 2014

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Introduced late last week, [.] ( Read more. ).

Yahoo 252

Yahoo Mobile Social Media Twitter 252

Waxing UnLyrical

MARCH 25, 2011

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Howie really really really believes in blogs being mobile friendly. The font was tiny. It was unreadable.

Mobile 183

Mobile WordPress How To iPhone 183

The Realtime Report

MAY 12, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Any social media updates that we missed? Let us know in the comments below.

Tumblr 170

Tumblr Mobile News Foursquare 170

Social Media Strategies Summit

APRIL 8, 2021

First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality.

Instagram 233

Instagram Brands Real Estate Remix 233

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips.

Video 229

Video Trends Marketing Mobile 229

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Mindjumpers

NOVEMBER 9, 2012

The SoLoMo revolution within social media interaction has previously been covered here on the blog. Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats.

Mobile 234

Mobile GPS Examples Buy 234

Twist Image

FEBRUARY 24, 2017

Dear Brand Leaders, The time has come. In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". One tap and a car will show up at their front door and yet, your mobile car configurator is one big confusing mess. Brands, you had one job.

Mobile 68

Mobile Brands Data Analytics 68

Harp Interactive

MARCH 17, 2010

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly.

Mobile 315

Mobile Types GPS SMS 315

Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

LinkedIn 128

LinkedIn Brands Template Templates 128

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191

Mobile Strategy Marketing Insurance 191

Firebelly

OCTOBER 3, 2013

Whether a customer accesses your website with their newly acquired iPhone 5S or an Android cellular device, your mobile site and social media presence have now become the main avenue through which they are introduced to your brand.

Mobile 160

Mobile Statistics Apple iPhone 160

Pam Moore

OCTOBER 9, 2017

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science. Definition of brand storytelling. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

The Realtime Report

JUNE 20, 2014

Tumblr: 190 million blogs. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. Since 2012, mobile and tablet video viewership is up 532%. via LinkedIn.

Social Networking 175

Social Networking Mobile Video Tumblr 175

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Pixlee

JANUARY 6, 2020

Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle. Although smartphones are convenient, mobile browsing often leaves a lot to be desired.

Mobile 59

Mobile Trends Embedding Compete 59

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Later

OCTOBER 23, 2020

Today we’re announcing four (yes, four ) exciting features on the Later mobile app, making it easier to visually plan, schedule, and manage your social media directly from your phone. Not using our mobile app yet? Step aside desktop, Later users can now set up Auto Publish direct from mobile! . 2: Calendar View on Mobile.

Mobile 56

Mobile Upcoming Feed Feedly 56

Convince & Convert

FEBRUARY 21, 2014

Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors.

Mobile 128

Mobile Communities Social Media Brands 128

Pam Hughes

NOVEMBER 20, 2021

Let’s take a look at 12 different types of social media content you can use to make your brand stand out and appeal to your target audience. They also make your brand more memorable to customers and keep them from skimming past your posts and missing your message. They can help humanize your brand. Be inspired.

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Types Social Media Brands Content 99

Mindjumpers

NOVEMBER 6, 2012

This is what Instagram claims in the blog post announcing the new web profiles. How are web profiles advantageous for brands? The Instagram web profiles provide brands with increased exposure as they can now showcase pictures seamlessly with basically everyone, and not only with mobile users operating on smartphone or tablets.

Brands 218

Brands Instagram Mobile Communities 218

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Today’s consumers are already interacting with brands on an omnichannel level. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Mindjumpers

DECEMBER 18, 2012

The micro blog uprising! Micro blogs are without doubt a dark horse in the Chinese social media landscape. Although the user growth is slowing down now, the next round of increase by the prosperity of mobile Internet can still be expected. Content marketing on micro blogs. They first appeared in late 2009. The Durex case.

Content 208

Content Marketing Press Release Mobile 208

Ari Herzog

JANUARY 3, 2013

This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. This is what mobile technology can do.

Small Business 138

Small Business Mobile Applications Loyalty 138

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It’s still early days for this social platform, but brands should be paying attention. Source: Mobile Marketer. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Mindjumpers

DECEMBER 13, 2012

The increased focus on apps opens up for a number of branding possibilities. Experimental branding on Spotify. As Henriette blogged , music is a conversational touch point that most consumers can relate to and have passionate opinions about. Carlsberg Launches Crowdit: A Non-Branded Mobile App [Interview].

Brands 237

Brands Notification Influencer Library 237

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. That would be wrong.

Mobile 40

Mobile comScore Brands Applications 40

Social Media Strategies Summit

JANUARY 5, 2023

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. Image source.

Trends 297

Trends Social Media UGC Marketing 297

Ari Herzog

AUGUST 9, 2012

This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. At the same time, mobile apps have moved from apps of convenience ( satellite tv streaming , staying on top of sport scores , etc.)

Mobile 140

Mobile Compete Applications Sports 140

The Realtime Report

JANUARY 31, 2014

Tumblr: 169 million blogs. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. Growth in mobile ad revenue was even more impressive.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A user may encounter your brand first through your website and it is important to make sure it offers a positive experience.

Brands 107

Brands Case Study Statistics Reputation 107

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 123

YouTube Brands Fashion UGC 123

Social Media Strategies Summit

DECEMBER 14, 2023

With this in mind, planning your B2C content marketing tactics necessitates an in-depth understanding of what end-buyers want from brands during their shopping journeys. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 221

Content Marketing Loyalty Collaboration 221

Later

APRIL 3, 2019

From resizing your footage to adding animations, branded assets, and filters to your clips, we’ve got an app for you. Or maybe you want to add in elements like animations, your logo, and brand fonts? Here are some of our favorite apps for creating professional-looking video content, all from your mobile device! #7:

Mobile 89

Mobile Video Instagram Feed 89

Convince & Convert

JULY 5, 2012

Only your mobile phone can do that. With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. Further, a brand marketer can now “track” your interactions from an email to the store and back to your mailbox.

Mobile 116

Mobile Sports Startup Consultant 116