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Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. This article was originally posted at thornleyfallis.ca. Related articles. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

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The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Here are some things about TV that you need to know, according this article: More and more US homes don't have traditional TV service. " Nielsen is evolving its definition of TV. Do we need to re-define what TV is?

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Where Content Goes To Die

Twist Image

Now, I take the time to go through each newsletter - as they come in - and bookmark the key articles. I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. After a few months, I realized how unproductive that system was. One little piece of data. enewsletter.

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When TV Becomes An Accessory To YouTube

Twist Image

From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile. From the article: "Google''s YouTube will generate an estimated $1.13 From the article: "The U.S. audience watching video on smartphones in the second quarter grew to 114.4

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Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. In a still very relevant article in the Harvard Business Review from 2009, Andreas Weigend takes us into the coming of “ The Social Data Revolution “ We are in the middle of that revolution right now.

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China: The State of Social Media

Mindjumpers

Nielsen, IT Entrepreneur. For more information about these two groups, I recommend “ The Story of W&L: China’s Great Internet Divide ”, a translated article posted on Techrice. Guest post written by Jens H. Currently, he is working on education software for international schools in Asia. . Web-based social networks.