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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Please review our full disclaimer before reading any further.

Policies 108
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system. But there are limitations.

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What is Network Security? Why it is Essential For Business?

Social Media Marketing

Computers and IT technicians run the modern era therefore have a considerable say in the market today. Network security is any activity designed to protect the data of your computer system or company network from external threats. Installation of enterprise security tools to the network system of a company.

Banking 90
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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

A social media workflow is a system for managing your social media post creation, publication, and promotion. the marketing team, legal department, outside clients, etc.) to make sure it meets the brand’s standards and any applicable regulations. Policies regarding when posts should be approved or rejected.

Template 134
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. For example, every bank hires security consultants to test its systems. This is particularly true when the vendor is relatively small compared to the client organization.

B2B 189
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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100