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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Please review our full disclaimer before reading any further.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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What the GDPR Means to Social Media Marketers

Buffer Social

I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing. While it is an EU law, it is applicable to any organization with personal data of EU citizens and residents. What is the GDPR?

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

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10 Examples of How Content Creators and Teams Are Using AI

Buffer Social

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. Example of a CNET AI disclaimer The tech publication now updates an AI Policy page detailing how they’re using AI.

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Scaling Your Business: How to Grow Your E-Commerce Sales

The Realtime Report

Adding a privacy policy. If you have yet to consider mobile app marketing, now is the perfect time. However, launching an application development project isn’t a simple feat. As cybersecurity is a genuine worry for online shoppers, you can ease their concerns by: Displaying security badges on your website (e.g.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Here are three practical corporate communications applications that can help your team save time.

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