Trending Sources

Mad Men Launches Create Your Own Ad Application on Facebook

Mindjumpers

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The agency Greenberry has created a Mad Men Ad application on Facebook with the entire cast of Sterling Cooper Draper Price.

How I Beat Out 200 Applicants on the ProBlogger Jobs Board in 45 Minutes

ProBlogger

In fact, my last application on ProBlogger beat out 200 other freelancers and I won the job 45 minutes after I applied. I don’t win these jobs because I’m more talented or smarter than the rest of the crowd. If a post talks about trying to increase a company’s content marketing and lead generation, then you need to talk specifically about that topic at length. Here’s how I do it. 1.

Where Does an Ultra Cool Content Marketer Go for Work?

Spin Sucks

As a content marketer in 2016, the world is your oyster. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? Related Stories The Hottest Trends In Digital Marketing Automation Five Ways Content Marketing and SEO Can Work Together The Five Elements to Include in a Content Marketing Strategy.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To Integration between the two is a critical missing link.

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. Facebook’s local marketing tools aren’t just for retailers or restaurants. Facebook will only amplify its role as a location-marketing destination.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Data Management. Social media. Focus on the Team.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. Together, this information tracked what topics were important to marketers over the last 4 weeks. As a seasoned marketer, I came to the table with my own ideas of what topics marketers discuss, what media they consume, and what popular culture they talk about.

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Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

SocialTimes Twitter

Businesses can create multiple welcome messages, deep-linking directly to specific greetings from tweets, websites and applications. The developer APIs (application-programming interfaces) that power these features are currently in private beta. Product manager Ian Cairns  introduced the new features Tuesday in a blog post , saying that they begin rolling out Tuesday. Audiense. Rozie.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. So why the big fuss?

Facebook, Messenger, Instagram in a Single Inbox for Businesses

SocialTimes Facebook

The social network said in a Facebook for Business post  that the new inbox will roll out to brands using the Pages  application “in the coming weeks,” with other devices to be added soon. Facebook Instagram advertising Applications apps Comments Facebook for Business Facebook Messenger Marketing Messages Messaging messenger Pages Reviews

The Four Skills Digital Marketers Need Today

Spin Sucks

By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.

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Marketing Automation: Fact or Fiction

Spin Sucks

By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.  Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. If you are ready to take your first step in marketing automation, start with email.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? That may be changing.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 1 million views of Facebook application. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers. Advertising/Marketing Twitter 4C Ad Targeting AdParlor Ads API Ads Application-Programming Interface Amobee Brand Intelligence APIs Application-Programming Interfaces Emoji Emoji Targeting HYFN Neil Shah Perion SocialCode Targeted Ads Twitter Official Partners

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Start using some of them to take your Facebook page to the next level!

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3 Social Media Apps Every Marketer Should Use

Koka Sexton

If you are responsible for monitoring and engaging with your Twitter community, here are a few applications that you should be using. These applications and some elbow grease from you and your team will provide results like what I posted earlier on how social media engagement drives new followers. Hands down one of the best applications for a team of social marketers to use.

Facebook Unveils Resources for Business Influencers

SocialTimes Facebook

Advertising/Marketing Facebook 360 Video 360-Degree Videos Applications apps Business Influencer Guide Craig Mullaney Facebook Live Facebook Media Facebook Mentions Influencers Instagram Live Videos Livestreaming mentions Notes Photos Resources for Business Influencers VideosReaders: What are your initial thoughts on the resources Facebook introduced for business influencers?

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users  less than 10 years later. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Need to see how a campaign is performing across channels?

Social Design for Social Success

Mindjumpers

This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Applications on Facebook aren’t social without other people. The more activity a user sees between the application and their friends, the more likely it is that they will interact. Further,

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. Marketing

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Facebook Launches Flash, a Snapchat Competitor for Emerging Markets

SocialTimes Facebook

Facebook revealed its latest application, Flash, which was designed to compete with Snapchat in emerging markets , Kurt Wagner of  Recode  reported. According to Wagner, the app was developed for users in emerging markets with poor data and WiFi availability. The app launched Tuesday on Android in its first market, Brazil. Slingshot was shuttered in 2015.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.

Tips 70

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Facebook launched several new features and an improved design for its Analytics for Apps  free mobile analytics solution. The social network introduced Analytics for Apps at its F8  global developers’ conference in March 2015. With more than 1.5

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.

Four tools to revamp your marketing efficiency on Twitter

SocialFish

Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Apart from content suggestions and post scheduling, this application also offers a content library, hashtag suggestions and an employee advocacy feature, which can further simplify your marketing efforts    . complete toolkit for Twitter marketers.

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Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? As someone who strives to keep up-to-date with the latest marketing tools, I was curious to see what was the most popular for Support, Sales, and Marketing. Lead Generation

Four social applications worth keeping an eye on

Jeff Esposito

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? GetGlue – I have been playing with this application now for the past nine months and really can’t make heads or tails of it. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc.

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

The offline conversions application-programming interface  Facebook began testing in June is now available to all managed business accounts via Business Manager. You can measure the impact of your Facebook advertising on your business across your sales channel and market based on customer actions. Gain demographic insights about people who purchase. Optimize future campaigns.

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Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. Rob McCarty  is the chief operating officer at content and influencer marketing agency PopShorts.

What Snap Inc. Means for Marketers

Ignite Social Media

But what do these moves mean for marketers? For marketers looking to expand their brands to Snapchat, the name change really doesn’t mean a whole lot. Means for Marketers appeared first on Ignite Social Media - The original social media agency. Announcements Content Creation Snapchat Marketing Video Snap Snap Inc. Snapchat has changed their name to Snap Inc. good move?

15 Awesome Social Media Apps for iPhone

Razor Social

Using your mobile for social media marketing will make you more productive and efficient  when marketing your business on social media. Some applications will just waste your time and some will benefit your business.   The applications we have selected below will make you more effective on social media. Catch up on blog content using Feedly. Nice time-saving features! 4.