Mad Men Launches Create Your Own Ad Application on Facebook
JULY 12, 2011
Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The agency Greenberry has created a Mad Men Ad application on Facebook with the entire cast of Sterling Cooper Draper Price.
The Missing Link Between Media and Marketing
Buzz Marketing for Technology
MAY 28, 2014
It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To Integration between the two is a critical missing link.
Twitter Introduces Emoji Targeting
JUNE 15, 2016
Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers. Advertising/Marketing Twitter 4C Ad Targeting AdParlor Ads API Ads Application-Programming Interface Amobee Brand Intelligence APIs Application-Programming Interfaces Emoji Emoji Targeting HYFN Neil Shah Perion SocialCode Targeted Ads Twitter Official Partners
Top Tips to Help You Nail That Blogging Job Application
JULY 16, 2014
The type of marketing software a company uses can also provide a clue as to their content needs. For example, a company using Hubspot is probably going to have a huge focus on inbound marketing and content creation, which means there’ll might be an opportunity for you there. Contact the marketing department and ask about guest-blogging or freelancing opportunities. General
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Need to see how a campaign is performing across channels?
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Data Management. Social media. Focus on the Team.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. Together, this information tracked what topics were important to marketers over the last 4 weeks. As a seasoned marketer, I came to the table with my own ideas of what topics marketers discuss, what media they consume, and what popular culture they talk about.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more.
Social Media App: Virtual Contact Twitter Application
OCTOBER 21, 2011
As Virtual Contact is new on the market, twitter is the first client we’ve decided to take above and beyond in this fashion but as the world of social media grows, other platforms such as Facebook, LinkedIn and others are in the works. BlackBerry App World ™ gave Virtual Contact a top rating of 4.5/5 stars and thousands have since become satisfied users of our application.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. So why the big fuss?
Social Business and Big Data: the Business Intelligence Goldmine
Social Marketing Forum
JANUARY 7, 2013
Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! Combined, this online data equals Big Data. And [.].
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 1 million views of Facebook application. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? That may be changing.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. Rob McCarty is the chief operating officer at content and influencer marketing agency PopShorts.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.
3 Social Media Apps Every Marketer Should Use
FEBRUARY 13, 2012
If you are responsible for monitoring and engaging with your Twitter community, here are a few applications that you should be using. These applications and some elbow grease from you and your team will provide results like what I posted earlier on how social media engagement drives new followers. Hands down one of the best applications for a team of social marketers to use.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Four social applications worth keeping an eye on
FEBRUARY 12, 2012
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? GetGlue – I have been playing with this application now for the past nine months and really can’t make heads or tails of it. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Apart from content suggestions and post scheduling, this application also offers a content library, hashtag suggestions and an employee advocacy feature, which can further simplify your marketing efforts . complete toolkit for Twitter marketers.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International and Anheuser-Busch InBev , adding that the Audience Insights API will be available to partners in early 2017. Advertisers can now share their Canvases with stakeholders to simplify the review process. That’s why we’re launching the Creative Hub.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Start using some of them to take your Facebook page to the next level!
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
Marketing Automation: Fact or Fiction
MARCH 25, 2015
By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution. Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. If you are ready to take your first step in marketing automation, start with email.
Social Design for Social Success
JANUARY 31, 2012
This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Applications on Facebook aren’t social without other people. The more activity a user sees between the application and their friends, the more likely it is that they will interact. Further,
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone. Overly long, humdrum copy will fail to capture fans’ attention.
Tweet Spinner Review: A Powerful Application to Manage Your Tweets
Techipedia: Tamar Weinberg
DECEMBER 22, 2009
Tweet Spinner is a powerful application that manages the more high level management Twitter tasks for you, from managing followers/friends to changing your profile design and then some. It’s especially useful to have an opportunity to let Tweet Spinner run its magic and find targeted followers; I haven’t seen a single Twitter application that offers any comparable features.
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post , saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. Along with this growth, marketers need assurance that industry leaders are working together to prevent fraud from deteriorating the quality of available ad supply and the effectiveness of their advertising dollars. We are excited to be working with Forensiq.
Facebook Audience Network Block List Added to Business Manager
JUNE 29, 2016
Brands and agencies using Facebook’s Business Manager now have the option of blocking their ads from running on specific applications or websites. Advertising/Marketing Facebook Abs Elmaz Applications apps Block Lists Business Manager Chris Ruberg Facebook Audience Network mobile OneCommand Social House MediaLearn more about how to upload a block list.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.
Twitter Beta-Testing a Way to Attach Ads to Tweets in Third-Party Apps
MAY 17, 2016
Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines for Android and iOS applications. Advertising/Marketing Twitter Android Applications apps iOS Mollie Vandor MoPub native ads sdks Software-Development Kits twitter kithttps://t.co/FQPSB39qUE
Online Marketing 101 for Entrepreneurs
SEPTEMBER 2, 2014
Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Social media also touches on mobile applications or apps. Business & Marketing entrepreneurs entrepreneurship Online Marketing Start with Your Website. Got Status Updates. Go with the Trends. Takeaway.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. Marketing
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
APRIL 2, 2014
Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Career Client Relations Communication Guest Posts adjectives job applicants odesk Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Adjectives are cheap.
Why You Need to Market Your Marketing
Convince & Convert
SEPTEMBER 30, 2012
Location3.com made this after my Content Marketing World presentation. You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? We finished our mobile application and it showed up in the iTunes App Store. Nothing happens. Nothing. Let’s take a victory lap!
14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
DECEMBER 17, 2013
Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid?