Mad Men Launches Create Your Own Ad Application on Facebook
JULY 12, 2011
Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The agency Greenberry has created a Mad Men Ad application on Facebook with the entire cast of Sterling Cooper Draper Price.
How I Beat Out 200 Applicants on the ProBlogger Jobs Board in 45 Minutes
NOVEMBER 16, 2016
In fact, my last application on ProBlogger beat out 200 other freelancers and I won the job 45 minutes after I applied. I don’t win these jobs because I’m more talented or smarter than the rest of the crowd. If a post talks about trying to increase a company’s content marketing and lead generation, then you need to talk specifically about that topic at length. Here’s how I do it. 1.
The Missing Link Between Media and Marketing
Buzz Marketing for Technology
MAY 28, 2014
It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To Integration between the two is a critical missing link.
Where Does an Ultra Cool Content Marketer Go for Work?
AUGUST 25, 2016
As a content marketer in 2016, the world is your oyster. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? Related Stories The Hottest Trends In Digital Marketing Automation Five Ways Content Marketing and SEO Can Work Together The Five Elements to Include in a Content Marketing Strategy.
Chatbots: The future of conversational commerce and marketing
Buzz Marketing for Technology
DECEMBER 14, 2016
It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. They’re applications that have linguistic structure.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence Videos
3 Ways to Turn Your Customers Into an Effective Marketing Channel
DECEMBER 22, 2016
Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium that is more effective than any other form of advertising. We wanted to see how effective this marketing strategy was, so we did some research. Here are three tips on how to turn your customers into an effective marketing channel: Reward users that recommend your product. Recommending your product should be an easy process.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
No More Media Buying Specialty for Facebook Marketing Partners
NOVEMBER 22, 2016
Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. 31, we will no longer carry a badge for the media buyer specialty and will remove the category from our Facebook Marketing Partners and Instagram Partners website. Adaptly. AdParlor. Ampush. Brand Networks.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Data Management. Social media. Focus on the Team.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. Together, this information tracked what topics were important to marketers over the last 4 weeks. As a seasoned marketer, I came to the table with my own ideas of what topics marketers discuss, what media they consume, and what popular culture they talk about.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. This kills the single-channel marketer and a raft of Facebook-only companies at the same time. They’re dropping SEO out of their name, rebranding as content marketers and jumping ship. Sounds like a bunch of mumbo jumbo?
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. So why the big fuss?
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
Marketing Automation: Fact or Fiction
MARCH 25, 2015
By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution. Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. If you are ready to take your first step in marketing automation, start with email.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? That may be changing.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 1 million views of Facebook application. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
Twitter Adds Quick Replies, Welcome Messages to DMs From Brands
NOVEMBER 1, 2016
Businesses can create multiple welcome messages, deep-linking directly to specific greetings from tweets, websites and applications. The developer APIs (application-programming interfaces) that power these features are currently in private beta. Product manager Ian Cairns introduced the new features Tuesday in a blog post , saying that they begin rolling out Tuesday. Audiense. Rozie.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Start using some of them to take your Facebook page to the next level!
3 Social Media Apps Every Marketer Should Use
FEBRUARY 13, 2012
If you are responsible for monitoring and engaging with your Twitter community, here are a few applications that you should be using. These applications and some elbow grease from you and your team will provide results like what I posted earlier on how social media engagement drives new followers. Hands down one of the best applications for a team of social marketers to use.
Twitter Introduces Emoji Targeting
JUNE 15, 2016
Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers. Advertising/Marketing Twitter 4C Ad Targeting AdParlor Ads API Ads Application-Programming Interface Amobee Brand Intelligence APIs Application-Programming Interfaces Emoji Emoji Targeting HYFN Neil Shah Perion SocialCode Targeted Ads Twitter Official Partners
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. Marketing
Facebook, Messenger, Instagram in a Single Inbox for Businesses
NOVEMBER 15, 2016
The social network said in a Facebook for Business post that the new inbox will roll out to brands using the Pages application “in the coming weeks,” with other devices to be added soon. Facebook Instagram advertising Applications apps Comments Facebook for Business Facebook Messenger Marketing Messages Messaging messenger Pages Reviews
Social Design for Social Success
JANUARY 31, 2012
This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Applications on Facebook aren’t social without other people. The more activity a user sees between the application and their friends, the more likely it is that they will interact. Further,
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Need to see how a campaign is performing across channels?
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.
Four social applications worth keeping an eye on
FEBRUARY 12, 2012
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? GetGlue – I have been playing with this application now for the past nine months and really can’t make heads or tails of it. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks. In the future, we also want to bring to profiles all the flexibility that the Facebook Live API (application-programming interface) provides to pages, so journalists can use their professional equipment to go live.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. With more than 1.5
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Apart from content suggestions and post scheduling, this application also offers a content library, hashtag suggestions and an employee advocacy feature, which can further simplify your marketing efforts . complete toolkit for Twitter marketers.
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
Advertising/Marketing Facebook 360 Video 360-Degree Videos Applications apps Business Influencer Guide Craig Mullaney Facebook Live Facebook Media Facebook Mentions Influencers Instagram Live Videos Livestreaming mentions Notes Photos Resources for Business Influencers VideosReaders: What are your initial thoughts on the resources Facebook introduced for business influencers?
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. What we can now do is say, “Who else is potentially in-market for these products?”. Advertising/Marketing Facebook Ad Targeting Adweek Applications apps Dynamic Ads e-Commerce Furniture Jessica Jacobs Lauren Johnson Likes Maz Sharafi mobile Pages retailers Targeted Ads Wayfair