View Comments INSIDE DAVOS: The World’s Elites Just Invaded This Tiny Town [PICS] View Comments Crowdsourced Contest Yields Green New York Apartment View Comments Making Data Relevant: The New Metrics for Social Marketing January 11, 2011 by Prashant Suryakumar View Comments email share email share Prashant Suryakumar is a Social Media Engagement Manager at Mu Sigma and is currently focused on social media analytics. Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. Have an account? link] [.] MORE >>

I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. It’s what keeps me using the application consistently, and having it be a central repository for stuff. The web application is the one I use least, but it’s cool in that it allows shared notebooks, so you can use it to collaborate or coordinate information with others. All you do is send the documents to Shoeboxed, and we scan and data enter them into your Shoeboxed account. I’m just a fan.) MORE >>

Data integration becomes mission critical. Now that there’s so much more data with the advent of social media, marketers must look beyond their traditional sources of data warehousing.  And the process of integrating online and offline data is becoming increasingly complex.  Marketers will need to create customer hubs which integrate data from all sources so it can be analyzed and used to make a multitude of business decisions (see Customer Intelligence Trends to Watch in 2011 at www.forrester.com ). Kenyon Blunt. Marketing analytics are red hot. “). MORE >>

As the mobile phone increasingly becomes the world’s primary source of information, thought leaders in design and development of online services and applications are looking at refining and changing design principles required for effective outcomes on this platform as compared to the World Wide Web. Their focus has primarily been the usage patterns and customer [.]. Emerging Markets Innovation in Africa Mobile Africa mobile money open data MORE >>

If social brought conversations to the last media revolution, then integrating social data into digital media will bring behavior targeting to the next one. As big data gets more intelligent and we surrender privacy to our digital devices, brands will leverage our individual buying behavior. While behavioral targeting has been around for a while, it is becoming increasingly accessible to brands thanks to big data. For example, any application on Passport accesses my data solely with my permission. Image by Desert_photographer. Permission Marketing. MORE >>