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Home About The Book Patterns Events Designing Social Interfaces Views Page Discussion View source History Personal tools Log in / create account Navigation Main Page Community portal Current events Recent changes Random page Help Search Toolbox What links here Related changes Upload file Special pages Printable version Permanent link Main Page From Social Patterns Jump to: navigation , search #What is this site? Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Social Media 1.4 5+ Anti-Patterns 1.5 Talk about patterns 4.3 Self 1.2.1

Main Page - Social Patterns

Home About The Book Patterns Events Designing Social Interfaces Views Page Discussion View source History Personal tools Log in / create account Navigation Main Page Community portal Current events Recent changes Random page Help Search Toolbox What links here Related changes Upload file Special pages Printable version Permanent link Main Page From Social Patterns Jump to: navigation , search #What is this site? Whats a pattern? Contents 1 Social Patterns & Best Practices 1.1 Social Media 1.4 5+ Anti-Patterns 1.5 Talk about patterns 4.3 Self 1.2.1

Making Data Relevant: The New Metrics for Social Marketing

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. They need to understand that social networks emulate real-world interactions, and excessive policing of user generated content can be detrimental to the natural growth patterns of a network.

Breaking Up Google

Geoff Livingston

The search monopoly impacts almost every part of the Internet, from content creation to email to data collection. Consider how the company uses data sourced from Google+, Android phones, Chrome browsers, organic searches and soon its sensors (via the Nest acquisition ) to customize ads. In doing so, Google pushes the boundaries of fair data use. Google, The Data Bully.

Technology Challenges Facing Today’s Marketing Workforce

Geoff Livingston

These have somewhat complex processes for data owners with hand offs and usage rules. Marketing CMO communications data Employment Enterprises Inc. My friend Steven Slater recently began working in Marketing Workforce Solutions for Employment Enterprises, Inc. In his new capacity he places senior marketing executives at large companies. Here are his insightful answers.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Actually the competition in this channel is pretty low due to the large volume of work involved in developing the product data and then maintaining that data. Develop High Quality Data In order to develop a high quality data feed you have to concentrate on 3 factors – perfection, applicability & fine points. Fill your feed with plenty of relevant information.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The application I’m talking about is Raven Tools (aff). The data allows me to make intelligent decisions on how to evolve my social media strategy – which is why Raven Tools is my favorite social media tool. Kristi’s Little Known Social Media Secret : There is a trending pattern in social media when it comes to the numbers game. Jason Falls. Pretty nifty.

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[INTERVIEW] How the University of Chester’s first-class social strategy gets them to the head of the class


To see how well we’re doing this, I track against our nearest ten or so competitors, as identified by course application data. This includes social activity, and it shows the different, shifting patterns among age groups in prospective students and current university. Having access to that rich amount of data is hugely valuable to us. How does this affect your role?

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Is your Organization Capable of Unorthodox Thinking?


Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Then we realized, “Whoa, everybody who wants to build web-scale applications is going to need this.” We figured with a little bit of extra work we could make it available to everybody. Sermo did.  

An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

emphasis added] Wright has a fairly alarmist—but accurate—take on something that''s obvious to anyone who thinks about it: outside of a few protected spaces, what we do in social media is public, and government security and law enforcement agencies are using that data. Data is either public or private, and the private space is shrinking. What are the constraints?

10 Book Recommendations From Team Sprout

Sprout Social

While it focuses on the C language, it outlines useful concepts and design patterns for any programmer looking to build well-architected, efficient programs. It’s an engaging and practical read that’s immediately applicable for Javascript development that is also a great first pick for a team book club or professional development side session. Willink takes these lessons from the military and makes them applicable in everyday professional and personal settings. Recommended by Greg, Data Science Lead. Here at Sprout Social, reading really is fundamental.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. Or have too many social media marketing statistics.”

Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent Blog

These fast-shifting behavior patterns have rendered many forms of traditional marketing a lot less effective than they used to be. An advanced inbound marketing program will include data-based customer models, the application of decision science in order to progressively profile leads, and things like marketing experiments for conversion optimization. Caution. Probably not.

How to Use Customer Service to Make Great Content Marketing

Convince & Convert

So it makes a lot of sense, on both the customer experience and cost efficiency fronts, to mine your complaints and feedback for patterns and commonalities, and then address those issues with easy-to-access online information. Self-service seems like a universally applicable solution to drive costs down while simultaneously increasing customer satisfaction with content marketing.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  How is our market share today vs. a year ago, and how will a new program help influence that?  It’s this team that businesses leans on to get hard data on what will happen. 

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

These business leaders are correct in thinking that participatory technologies are founded upon bottom-up involvement from frontline staffers and that this pattern is fundamentally different from the rollout of ERP systems, for example, where compliance with rules is mandatory. In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. By contrast, our research shows the applications that drive the most value through participatory technologies often aren’t those that management expects.

3 Critical Considerations Before Tackling Facebook’s New Contest Option

Convince & Convert

To be transparent, my firm offers Facebook contest applications , but I made a promise to Jay Baer that this post will be based on facts and not opinions, so let’s look at this new content landscape factually, with an emphasis on 3 critical considerations. 1. Data collection limitations. Data collection is also a challenge for Timeline contests. Do You Value Free and Easy?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. ” Social Networking Growth Stats and Patterns by Social Media Today. which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. hours to 6.3 hours.

Fetching Friday – Resources Mashup & Facebook Reassurance


12 Best iPad Applications for Designers – The top iPad applications for designers and creatives. 18 Considerations To Determine Which Call Tracking Metrics Matter For Your Business – One challenge for online marketers is data overload. There’s often so much data that sometimes it’s hard to know which key performance indicators matter. The Resources Mashup.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Visit this application form to request participation. The New Social CRM Big Three.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. larger-scale classification scheme has been developed by Chompalov and Shrum (1999) based on data from Phase I of the American Institute of Physics (AIP) Study of Multi-Institutional Collaborations (AIP, 1992, 1995, 1999). small group of experienced investigators examined the data and decided which classification best fit each project. JCMC Home.

11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion


Google started doing this by giving people better results based on both keyword searches and search patterns. Just look at the data-driven answer that Neil Patel wrote about on QuickSprout. According to the data he compiled, posts that are 2,500+ in word count receive more backlinks and social shares. You likely know the basics: Your website needs to be mobile-friendly. Source.

Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

Viper Chill

After all, Google’s very own John Meuller stated at such: “Yes, assuming the issues are resolved in the meantime, with an update of our algorithm or its data, it will no longer be affecting your site.” Hopefully you’re starting to see a pattern here. started writing this blog post before hearing anything from Rand. Or Barry at Search Engine Roundtable. P.P.S.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Publication, Sharing, Connection Technology Applications in Social Networks: There are  over one million of existing applications within Facebook alone , and other social networks like LinkedIn, Twitter continue to allow third parties to develop.

Class 33

The Ultimate Guide to Keyword Research

Viper Chill

Second only to the Google Keyword Tool in my opinion for stats that actually come from sources, the offering gathers its data from Dogpile and MetaCrawler. According to SEOmoz, Wordtracker also get their data from search queries performed on Yahoo. I can’t actually find any information about this on the Wordtracker website, so hopefully someone can clarify in the comments.

Holy Twit – Increased Tweet Volume Drives Results

Convince & Convert

Buffer’s data shows that within 2 weeks of starting to use the system, users’ clicks increase by 200%, and retweets by 100%. After signing up for Buffer ($0 – $30 per month), users send 150% more tweets than they did before using the application. And that usually means some sort of conversion event, and data on that point isn’t available yet. Madness!

Real-Time News Curation - The Complete Guide Part 6: The Tools Universe

The service is not presently open to the public, but if you contact the owners through the dedicated form available on their home page suggesting an interesting service or application, and possibly mentioning my name ;-) - you will get likely get a positive answer and an opportunity to test the system out. Data export Export and save all of the data curated outside of the curation system.

An Extensive Guide To Web Form Usability

Validation These measures ensure that the data submitted by the user conforms to acceptable parameters. Colons at the end of labels UI guidelines for some desktop applications and operating systems such as Windows recommend adding colons at the end of form labels. Secondary actions, such as “Back” and “Cancel,” enable users to retract data that they have entered. Magazine.

4 Ways your Brand Can Get Festive This Holiday Season


also discuss how you can use data to ensure that your holiday content gets the engagement it deserves. Once you arrange the 150,000 odd brand Tweets and Posts published around Christmas in the order of engagement, you will notice some patterns in the content that gained traction. great way for your brand to demonstrate your product’s application is through DIY videos. Goals.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. While infographics are often put in the “fun and easy” bucket (they are fun to do well, and easy to do poorly), most of this advice applies to whitepapers, detailed visualizations of internal data, and other pieces of content.

5 Essential Spreadsheets for Social Media Analytics

It also visualizes the data with a pretty pie chart. Then, you’ll be able to authenticate your own application. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! Trending Stories. Essential Spreadsheets for Social Media Analytics.

5 Ways to Develop a Unique Selling Proposition

Convince & Convert

While there’s no argument that Jeffries’ comments were insensitive, the wave of negative responses that followed came mostly from older consumers and it didn’t appear to affect the purchasing patterns of A&F’s younger customers. MIT graduate, author and Georgetown professor Cal Newport has written about the “Superstar Effect”  that pigeonholes many top applicants to prestigious colleges.

Toward a New Knowledge Society

Buzz Marketing for Technology

Laws of Nature - Essential natures of things - Mathematical and logical theorems Plato Slide 4: Things like: -circumstances -instances -applications Concrete Particular Slide 5: It was the good old H-D Model (Hypothetico-Deductive Model) Hempel Slide 6: Based on: -Observation - Generalization - Prediction - Verification (or falsification) Popper Slide 7: The world Wittgenstein is a totality of facts, not things (we still believe this, donâ??t generalize it Slide 18: Patterns in the Mesh the knowledge is in the network Old: universals â?? categories New: patterns â?? Upload.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Reliance on a third party for registration creates additional failure, and in this case is known as ‘ Authentication Rot ‘ (This was added post-publication via Carmen Delessio ) Impacts: Future Trends Potentially less data collected by brands, as users can control how much information is passed from the social network profile to the corporate website. Expect more now.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

If your brand has a website, you would definitely want to analyze its performance in terms of visitor traffic, its navigation patterns, where the visitors are coming from etc. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. Fan Geography Since this is basic data, you might want to dig a little deeper and find out more about the geographic trends like where your fans are coming from. Here is the version that is live on the website. Such changes could be design level changes or content level changes.

B2B 9

Five Social Media Trends To Watch in 2011

That trophy will of course tie in to the social web, where the consumer will share their victory and the brand will collect all sorts of data on the trophy holders’ social spheres. In 2010, savvy brands saw a solid rise in revenue from mobile commerce applications; I predict that next year will be the year of social commerce for brands which are bold enough to give it a go.

The Bamboo Project Blog

Buzz Marketing for Technology

With the semantic web, you are part of the Web and the Web is an application that brings stuff to you because its semantically marked up. The value of ISD is the ability to systematically break down content so that its applicable to learners and their learning styles. Then move to mobile application, etc. Can think of them as flow--stresses experience and pattern recognition.

Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page

Buzz Marketing for Technology

And, of course, we have data as well as ample anecdotal evidence that Google can make you "smarter" (in the sense of being knowledgable in deep and useful ways) about how you think about things, not "stupid" (quoting from the title of the Carr piece), and it can do so in ways that go beyond just allowing you access to more facts. Some things youll find here. Rand Spiro.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

demand and afford different, complementary but also conflicting cognitive tools, rules, and patterns of social interactionâ?? APIs, like the application program interfaces used in programming, consist of routines, protocols, and tools that allow simple interactions to generate complex effects. in which individuals characterize parts of a large data set for their own use. Letâ??s

API 21

Real-Time News Curation - The Complete Guide Part 5: The Curator Attributes And Skills

What makes a successful " newsmaster " is therefore not the ability to maneveur freely with RSS feeds, aggregators and PHP includes, or having access to the latest content curation technology, but rather the level of passion and depth of interest for a specific subject matter, and the harmonious and coordinated application of a rare and multidisciplinary skillset. It’s a way to add value.