Trending Sources

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.

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Social Business and Big Data: the Business Intelligence Goldmine

Social Marketing Forum

quintillion bytes of data. To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Every day we create 2.5 That’s a lot! And [.].

Data 107

Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Ultimately, that is the dream and true promise of data, right?

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. Real-time data can give you incredible Intelligence and can make marketing decisions like sponsorships, product placements, advertising, and content development much easier! IAB Mixx Research.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. Since my business is 100% online, it’s imperative for me to understand who it is that I’m speaking with every single day, and how to organize that data efficiently. Without further ado, please have a look at five of the most amazing people focused applications for 2015. I’m hoping I can come up with a better list in 2016. Riffle.

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How to do data management right.

SocialFish

ASAE’s Technology Council appointed a task group to focus on data analytics this year.  Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management.  Start with data management basics and clean up your data. Phase in enhancements.

Data 84

How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

2011: BE AWARE that scores of so called "disabled" profiles on Klout.com can still be visible with Klout browser extensions on twitter.com, and in 3rd party applications such us MarketMeSuite and HootSuite. The Real question now is, how can the scores of disabled accounts be seen in 3rd party applications? LATES UPDATE. October, 31. Klouts disabling is deceptive. FACEBOOK.

Klout 151

Why HTTPS?

Saying It Social

Big Data Application software HTML http https Ranking Signals SEO World Wide Web Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? appeared first on.

Data-Driven Millennials in the Social Sector

SocialFish

For the first time ever, data scientists are becoming the most desirable group of people on this earth. While applying data and evaluation techniques has been used to measure things for decades, the social sector is beginning to learn the art of measuring impact outside of revenue and productivity. Applications for the fellowship are open until April 30, 2015. APPLY.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

How to Choose a Social CRM to Manage Data

Spin Sucks

Easy peasy, except this constant connectivity creates a mass of data through which businesses must sort and respond. That’s why now, more than ever, it’s crucial for businesses to have a system in place for wrangling, redirecting, and nurturing this flood of customer data coming in from all directions. Today’s guest post is written by Adria Saracino. Implementing a CRM System.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. PD:     How often is poor data the downfall of a marketing campaign? And there’s a very fundamental reason why lists purchased from data vendors have data quality challenges.

Top Tips to Help You Nail That Blogging Job Application

ProBlogger

Their data on you is no longer relevant. Top Tips to Help You Nail That Blogging Job Application. Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Who am I? I’m Steff. The advantages of a permanent blogging job. Part 1: Finding a Blogging Job.

Why HTTPS? An SEO Ranking Factor…That’s Why

Saying It Social

SEO website design Application software Big Data HTML http https Ranking Signals World Wide WebHttp and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on.

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Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users  less than 10 years later. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. This can take hours per day and can be flawed, as it is a highly manual process based on human insight, not data science. Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International  and Anheuser-Busch InBev , adding that the Audience Insights API will be available to partners in early 2017. Advertisers can now share their Canvases with stakeholders to simplify the review process. That’s why we’re launching the Creative Hub.

Three Buckets of Social Media Data

Net-Savvy Executive

Instead, I looked for a unifying theme, which led to a new question and three categories of social media data. What can you do with social media data? The key was to focus on the basic building blocks of analytics : data, analytics, and application. We tend to focus on the analytics technologies and the end-user applications, but what about the data?

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Understanding organizational dynamics, flock behavior and complex adaptive systems are all directly applicable to social media. link] The Data Explosion | BryanPovlinski.com [.]

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century.

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Discovering New Applications for Data and Analysis

Net-Savvy Executive

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. Which analytic methods could make this source of data useful for that function?

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

Non-Facebook Users to Start Seeing Audience Network-Powered Ads

SocialTimes Facebook

Facebook announced in a Facebook for Business post  that it is extending the reach of its Facebook Audience Network  mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

Tweet Spinner is a powerful application that manages the more high level management Twitter tasks for you, from managing followers/friends to changing your profile design and then some. Personally, I think something along the lines of an exportable data set would be excellent, but I’m a digital pack rat. Based on this data, you might opt to prune followers. Twitter CRM.

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for more. Twitter strategy Twitter Twitter applicationsSo who cares?

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Also, if you have to use a form to capture data, keep it short and simple. 7.     Mysterious visitors. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The most crucial part of this data gathering will mean finding out as much of the key information about your customers as you possibly can and then using it for product development, better customer service and improved brand development. 

Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code). Social Media News Ticker app collections Bright Facebook Facebook ''Look Back'' Foursquare LinkedIn LinkedIn ''Intro'' Microsoft Twitter data grant Facebook. Twitter.

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Data Management. Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Social media. Focus on the Team.

Can Data Control Provide Ease of Mind?

Geoff Livingston

Most Internet users have significant privacy concerns when it comes to their personal information and location data. There is good reason: An incredible 82 percent of apps access user data, and 80 percent can share location data. This next generation of apps address the lack of safety presented by open data. Will it work? The ideal user group is families.

Deep Text: Facebook’s Effort to Better Understand Textual Content

SocialTimes Facebook

Facebook said in an email to SocialTimes that examples of uses for Deep Text include: Better understanding people’s interests: Facebook is testing the ability to generate large data sets with semi-supervised labels. Using deep learning, we are able to understand text better across multiple languages and use labeled data much more efficiently than traditional NLP techniques. Facebook this week pulled the curtains off Deep Text, its new deep-learning-based text-understanding engine, which it said can analyze the textual content in several-thousand posts per second. DeepText.

The Inevitable Pinterest Post

Geoff Livingston

Photography Reality Social Media data facebook Facebook Application Gentlemint ike pigott Instagram photography pics pictures Pinterest Tumblr Twitpic Twitter Lists Visual VisualizationImage by Social Graphics Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post. What Pinterest has done right is significantly changed the way we interface with social [.].

Twitter Responds to Reports of Leaked Passwords

SocialTimes Twitter

In each of the recent password disclosures, we cross-checked the data with our records. Privacy/Security Twitter 1Password Applications apps bcrypt Dark Web Devices Email HTTPS LastPass Leaked Passwords Location Login History Login Verification Malware Michael Coates passwords Security breaches Servers Stolen Passwords Twitter.com two-factor authentication User namesTwitter responded to widespread reports of security breaches and leaked passwords with a blog post  by trust and information security officer Michael Coates. two-factor authentication ). Image courtesy of Shutterstock.

Social Media Gone Mobile

Mindjumpers

Yesterday, Facebook reinforced their analytics module, Insights, to encompass reach data on users interacting via a mobile device: What’s the big deal? Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. point that Marlene covered in yesterday’s post.

MashedIn Social Media Friend Finder Application Launched

Bill Hartzer

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. The MashedIn team overcame significant technological obstructions to make the application. MashedIn is designed to have deeper applicability for people to improve trust and identity through social connections. Share this on del.icio.us.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. These applications of social media analytics only scratch the surface though. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Related posts: How important is real-time data?

Life After Websites

Twist Image

There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ). So, they need to either build new things (like Paper ), acquire other companies (like Instagram and Oculus Rift ) or decouple popular components of Facebook and turn them into stand-alone applications (like they''re trying to do with Messenger). gmail.

35 Great Social Media Infographics

Pamorama

As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. The Social Engagement Spectrum 2. Anyone?

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third party data, contextual data like location, and universal sign-in profiles. But in the past five years things have dramatically changed. It’s nothing new. Who’s to say which will work best?

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Monitoring brand mentions, share of voice, sentiment etc. Measure visual brand mentions. Gain deeper insights.

Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope

SocialTimes Facebook

As for Twitter, along with its Vine  and Periscope  applications, Luisa Sacchetto , who works on media partnerships for the social network, provided a guide of accounts to follow and other information in a blog post. Copa América Centenario 2016  kicks off Friday, and Facebook, Instagram, Twitter, Vine and Periscope are suited up for the soccer tournament’s U.S. debut. Bolivia: @FBF_futbol.

Using Live Data as Eye Candy

Net-Savvy Executive

At some point, every user of data fantasizes about an over-the-top command center (it's not just me, right?). Load it up with sources of performance data—business, operations, or technical—and it's a constant reminder of how things are going. The company's " try it " page includes links to multiple live examples using social media data. Multitude (JamiQ). Tickr.