Trending Sources

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Ultimately, that is the dream and true promise of data, right?

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. Real-time data can give you incredible Intelligence and can make marketing decisions like sponsorships, product placements, advertising, and content development much easier! IAB Mixx Research.

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How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

2011: BE AWARE that scores of so called "disabled" profiles on Klout.com can still be visible with Klout browser extensions on twitter.com, and in 3rd party applications such us MarketMeSuite and HootSuite. The Real question now is, how can the scores of disabled accounts be seen in 3rd party applications? LATES UPDATE. October, 31. Klouts disabling is deceptive. FACEBOOK.

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Data-Driven Millennials in the Social Sector

SocialFish

For the first time ever, data scientists are becoming the most desirable group of people on this earth. While applying data and evaluation techniques has been used to measure things for decades, the social sector is beginning to learn the art of measuring impact outside of revenue and productivity. Applications for the fellowship are open until April 30, 2015. APPLY.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

Why HTTPS?

Saying It Social

Big Data Application software HTML http https Ranking Signals SEO World Wide Web Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? appeared first on.

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How to Choose a Social CRM to Manage Data

Spin Sucks

Easy peasy, except this constant connectivity creates a mass of data through which businesses must sort and respond. That’s why now, more than ever, it’s crucial for businesses to have a system in place for wrangling, redirecting, and nurturing this flood of customer data coming in from all directions. Today’s guest post is written by Adria Saracino. Implementing a CRM System.

Top Tips to Help You Nail That Blogging Job Application

ProBlogger

Their data on you is no longer relevant. Top Tips to Help You Nail That Blogging Job Application. Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Who am I? I’m Steff. The advantages of a permanent blogging job. Part 1: Finding a Blogging Job.

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. When we looked at Sprout’s data distribution needs, we had the following goals: No central points of failure. Independent, on-demand access to data.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. PD:     How often is poor data the downfall of a marketing campaign? And there’s a very fundamental reason why lists purchased from data vendors have data quality challenges.

Three Buckets of Social Media Data

Net-Savvy Executive

Instead, I looked for a unifying theme, which led to a new question and three categories of social media data. What can you do with social media data? The key was to focus on the basic building blocks of analytics : data, analytics, and application. We tend to focus on the analytics technologies and the end-user applications, but what about the data?

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Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5

Why HTTPS? An SEO Ranking Factor…That’s Why

Saying It Social

SEO website design Application software Big Data HTML http https Ranking Signals World Wide WebHttp and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Understanding organizational dynamics, flock behavior and complex adaptive systems are all directly applicable to social media. link] The Data Explosion | BryanPovlinski.com [.]

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users  less than 10 years later. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. This can take hours per day and can be flawed, as it is a highly manual process based on human insight, not data science. Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever.

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

The offline conversions application-programming interface  Facebook began testing in June is now available to all managed business accounts via Business Manager. The offline conversions API allows businesses to match transaction data from their customer database or point-of-sale system to ads reporting, helping them better understand the effectiveness of their ads in real-time.

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Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International  and Anheuser-Busch InBev , adding that the Audience Insights API will be available to partners in early 2017. Advertisers can now share their Canvases with stakeholders to simplify the review process. That’s why we’re launching the Creative Hub.

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century.

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Twitter Gives Advertisers More Klout

SocialTimes Twitter

versions of its Gnip application-programming interfaces  were generally available. allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Lyon also provided the following hypothetical use case for Klout enrichment 2.0: As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Klout Scores tailored audiences Topic Data

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Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

SocialTimes Facebook

Facebook announced Monday that it will extend its dynamic ads  and Canvas  ad product to applications, along with launching a new product, App Event Optimization. Advertising/Marketing Facebook App Event Optimization Applications apps Canvas Developers Dynamic Ads Facebook Audience Network games Gaming Instagram Mobile App Install Ads Mobile Application Install Ads mobile commerce

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Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code). Social Media News Ticker app collections Bright Facebook Facebook ''Look Back'' Foursquare LinkedIn LinkedIn ''Intro'' Microsoft Twitter data grant Facebook. Twitter.

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for more. Twitter strategy Twitter Twitter applicationsSo who cares?

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

Non-Facebook Users to Start Seeing Audience Network-Powered Ads

SocialTimes Facebook

Facebook announced in a Facebook for Business post  that it is extending the reach of its Facebook Audience Network  mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.

Twitter, Vine, Periscope Debut Rio 2016 Features

SocialTimes Twitter

Finally, Twitter provided data on the countries, sports and athletes that drew the most pre-Olympics buzz. Events Twitter #Olympics #ROT 2016 Summer Olympic Games @Rio2016 Applications apps Arabic Arcos da Lapa Australia basketball Brazil Buses Canada Carlos Henrique Moreira Jr. Twitter, Vine  and Periscope  are ready for the 2016 Summer Olympic Games  from Rio de Janeiro.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The most crucial part of this data gathering will mean finding out as much of the key information about your customers as you possibly can and then using it for product development, better customer service and improved brand development. 

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Also, if you have to use a form to capture data, keep it short and simple. 7.     Mysterious visitors. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Data Management. Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Social media. Focus on the Team.

Can Data Control Provide Ease of Mind?

Geoff Livingston

Most Internet users have significant privacy concerns when it comes to their personal information and location data. There is good reason: An incredible 82 percent of apps access user data, and 80 percent can share location data. This next generation of apps address the lack of safety presented by open data. Will it work? The ideal user group is families.

The Inevitable Pinterest Post

Geoff Livingston

Photography Reality Social Media data facebook Facebook Application Gentlemint ike pigott Instagram photography pics pictures Pinterest Tumblr Twitpic Twitter Lists Visual VisualizationImage by Social Graphics Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post. What Pinterest has done right is significantly changed the way we interface with social [.].

Social Media Gone Mobile

Mindjumpers

Yesterday, Facebook reinforced their analytics module, Insights, to encompass reach data on users interacting via a mobile device: What’s the big deal? Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. point that Marlene covered in yesterday’s post.

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API  since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Of the four product requirements shared above, the most important has been to protect our users and preserve the trust they have in Twitter that their data will be used in an appropriate manner.

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Discovering New Applications for Data and Analysis

Net-Savvy Executive

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. Which analytic methods could make this source of data useful for that function?

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. These applications of social media analytics only scratch the surface though. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Related posts: How important is real-time data?

Deep Text: Facebook’s Effort to Better Understand Textual Content

SocialTimes Facebook

Facebook said in an email to SocialTimes that examples of uses for Deep Text include: Better understanding people’s interests: Facebook is testing the ability to generate large data sets with semi-supervised labels. Using deep learning, we are able to understand text better across multiple languages and use labeled data much more efficiently than traditional NLP techniques. Facebook this week pulled the curtains off Deep Text, its new deep-learning-based text-understanding engine, which it said can analyze the textual content in several-thousand posts per second. DeepText.