Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.
Social Business + Big Data = Business intelligence
MAY 15, 2012
quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.
Sometimes Data Is Just Data
JANUARY 15, 2015
So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Ultimately, that is the dream and true promise of data, right?
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. Real-time data can give you incredible Intelligence and can make marketing decisions like sponsorships, product placements, advertising, and content development much easier! IAB Mixx Research.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.
Data-Driven Millennials in the Social Sector
MARCH 26, 2015
For the first time ever, data scientists are becoming the most desirable group of people on this earth. While applying data and evaluation techniques has been used to measure things for decades, the social sector is beginning to learn the art of measuring impact outside of revenue and productivity. Applications for the fellowship are open until April 30, 2015. APPLY.
Facebook, Google Team Up on Subsea Cable Across Pacific Ocean
OCTOBER 13, 2016
Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable under the Pacific Ocean. As the number of people using Facebook applications and services continues to grow in the region, PLCN will help further connect Asia and our data centers in the U.S. Facebook Google Applications apps Atlantic Ocean Data Centers Hong Kong Japan Los Angeles MAREA Microsoft Najam Ahmad Pacific Light Cable Network Pacific Light Data Communication Pacific Ocean PLCN Subsea Cables Telxius Cable
The Missing Link Between Media and Marketing
Buzz Marketing for Technology
MAY 28, 2014
Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.
Saying It Social
APRIL 9, 2015
Big Data Application software HTML http https Ranking Signals SEO World Wide Web Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? appeared first on.
How to Choose a Social CRM to Manage Data
JULY 12, 2012
Easy peasy, except this constant connectivity creates a mass of data through which businesses must sort and respond. That’s why now, more than ever, it’s crucial for businesses to have a system in place for wrangling, redirecting, and nurturing this flood of customer data coming in from all directions. Today’s guest post is written by Adria Saracino. Implementing a CRM System.
Facebook Testing Data Saver Feature for Messenger
OCTOBER 18, 2016
One of the most common complaints about the flagship Facebook applications and the social network’s stand-alone Messenger apps is the amount of data they use. solution may be on the way for Messenger, as the latest Android beta version includes a Data Saver feature, Matthew Hughes of The Next Web reported. The Data Saver feature also includes a counter that keeps users updated on how much data they have saved, Hughes reported. Readers: Would you like to see Facebook roll out Data Saver for Messenger?
Top Tips to Help You Nail That Blogging Job Application
JULY 16, 2014
Their data on you is no longer relevant. Top Tips to Help You Nail That Blogging Job Application. Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Who am I? I’m Steff. The advantages of a permanent blogging job. Part 1: Finding a Blogging Job.
The Sprout Data Pipeline: NSQ and Beyond
AUGUST 4, 2016
One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. When we looked at Sprout’s data distribution needs, we had the following goals: No central points of failure. Independent, on-demand access to data.
Interview with Gregg Thaler from RingLead
Buzz Marketing for Technology
JULY 22, 2015
Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. PD: How often is poor data the downfall of a marketing campaign? And there’s a very fundamental reason why lists purchased from data vendors have data quality challenges.
Three Buckets of Social Media Data
MAY 30, 2012
Instead, I looked for a unifying theme, which led to a new question and three categories of social media data. What can you do with social media data? The key was to focus on the basic building blocks of analytics : data, analytics, and application. We tend to focus on the analytics technologies and the end-user applications, but what about the data?
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. View-through measurement with Facebook’s Mobile Measurement Partners: Mobile application advertisers will be able to assign credit to ads that were viewed by users but never clicked on via the social network’s Mobile Measurement Partners : Apsalar , Adjust , Kochava , AppsFlyer and Localytics.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Understanding organizational dynamics, flock behavior and complex adaptive systems are all directly applicable to social media. link] The Data Explosion | BryanPovlinski.com [.]
Why HTTPS? An SEO Ranking Factor…That’s Why
Saying It Social
APRIL 9, 2015
SEO website design Application software Big Data HTML http https Ranking Signals World Wide WebHttp and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5
Big data: seeing the forest and the trees
JUNE 22, 2013
You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century.
Facebook, WhatsApp Face Another Privacy Flap in Germany
SEPTEMBER 28, 2016
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. This can take hours per day and can be flawed, as it is a highly manual process based on human insight, not data science. Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International and Anheuser-Busch InBev , adding that the Audience Insights API will be available to partners in early 2017. Advertisers can now share their Canvases with stakeholders to simplify the review process. That’s why we’re launching the Creative Hub.
Offline Conversions API Available via Facebook Business Manager
AUGUST 23, 2016
The offline conversions application-programming interface Facebook began testing in June is now available to all managed business accounts via Business Manager. The offline conversions API allows businesses to match transaction data from their customer database or point-of-sale system to ads reporting, helping them better understand the effectiveness of their ads in real-time.
Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program
The Realtime Report
FEBRUARY 10, 2014
Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code). Social Media News Ticker app collections Bright Facebook Facebook ''Look Back'' Foursquare LinkedIn LinkedIn ''Intro'' Microsoft Twitter data grant Facebook. Twitter.
What Twitter’s Rate Limit Changes Mean to You
AUGUST 17, 2012
When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for more. Twitter strategy Twitter Twitter applicationsSo who cares?
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
versions of its Gnip application-programming interfaces were generally available. allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Lyon also provided the following hypothetical use case for Klout enrichment 2.0: As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Klout Scores tailored audiences Topic Data
Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
JULY 18, 2016
Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. Advertising/Marketing Facebook App Event Optimization Applications apps Canvas Developers Dynamic Ads Facebook Audience Network games Gaming Instagram Mobile App Install Ads Mobile Application Install Ads mobile commerce
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.
Twitter, Vine, Periscope Debut Rio 2016 Features
AUGUST 2, 2016
Finally, Twitter provided data on the countries, sports and athletes that drew the most pre-Olympics buzz. Events Twitter #Olympics #ROT 2016 Summer Olympic Games @Rio2016 Applications apps Arabic Arcos da Lapa Australia basketball Brazil Buses Canada Carlos Henrique Moreira Jr. Twitter, Vine and Periscope are ready for the 2016 Summer Olympic Games from Rio de Janeiro.
Using Insights to Tame the Strategic Planning Beast
Buzz Marketing for Technology
SEPTEMBER 3, 2014
Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The most crucial part of this data gathering will mean finding out as much of the key information about your customers as you possibly can and then using it for product development, better customer service and improved brand development.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Today, we’ll only show Facebook pixel data going forward from the date you enable analytics, but we plan to backfill your historical data soon.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Data Management. Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Social media. Focus on the Team.
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Also, if you have to use a form to capture data, keep it short and simple. 7. Mysterious visitors. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.
Can Data Control Provide Ease of Mind?
APRIL 21, 2014
Most Internet users have significant privacy concerns when it comes to their personal information and location data. There is good reason: An incredible 82 percent of apps access user data, and 80 percent can share location data. This next generation of apps address the lack of safety presented by open data. Will it work? The ideal user group is families.
Twitter Adds Aggregate User Age Information to Gnip Audience API
OCTOBER 5, 2016
Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. We’ve also evaluated the accuracy of our models with data from industry-leading third-party partners in order to ensure that they meet the needs of our customers. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender. Language.
The Inevitable Pinterest Post
FEBRUARY 16, 2012
Photography Reality Social Media data facebook Facebook Application Gentlemint ike pigott Instagram photography pics pictures Pinterest Tumblr Twitpic Twitter Lists Visual VisualizationImage by Social Graphics Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post. What Pinterest has done right is significantly changed the way we interface with social [.].
Social Media Gone Mobile
JULY 5, 2012
Yesterday, Facebook reinforced their analytics module, Insights, to encompass reach data on users interacting via a mobile device: What’s the big deal? Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. point that Marlene covered in yesterday’s post.
Discovering New Applications for Data and Analysis
MARCH 13, 2013
That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. Which analytic methods could make this source of data useful for that function?