One of the keys to a successful B2B marketing database is an effective data hygiene strategy.  Data hygiene, for our purposes, can be defined as the software and processes that are used to parse, standardize, validate, verify, match and load data into a database. Get your data hygiene strategy right and your marketing database can be used to drive results for your acquisition, growth and retention campaigns.  The SIGMA Marketing approach to data hygiene is implemented as an integrated component of marketing database solution and customer intelligence hub.  MORE >>

However, it turns out customers generate A LOT of data, and the data generated almost never ends up in one place. It seems that data silos are multiplying because many marketers don’t have a defined, actionable strategy for collecting and analyzing data, not only from emerging channels; i.e. web, mobile, and social, but even traditional channels like sales and market research. It is true that marketers are collecting and analyzing engagement, purchase and behavior data. It is time to put an end to the disparate data problem. Alex Alongi. MORE >>

quintillion bytes of data. To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 That’s a lot! And [.]. MORE >>

Mobile websites (70 percent), mobile applications (55 percent) and QR codes (49 percent) are the most popular forms of mobile marketing, but are only being used by half of marketers. Following the successful adoption of customer-focused mobile applications, companies are increasingly deploying mobile apps to connect to partners and employees.  However, Research2Guidance find that only 14 percent of the 200,000 enterprise mobile application available addresses core enterprise needs. SOURCE: [link]. Ever find yourself lost and desperately needing a coffee? SOURCE: [link]. MORE >>

Luckily, software developers are already one step ahead with their brilliant mobile and desktop applications. Well, as social media sites continue to aggregate my biggest recommendation for staying abreast with your updates is to select a few desktop or mobile applications that serve as your “Go-Tos,” where you can easily update all sites with one update. If I’m going to be analyzing this data, I utilize the desktop application, Social Bro. There’s also more analytical data you can choose from based on your preferences. Desktop Apps. Mobile Apps. MORE >>