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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

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Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.

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The Data Is Watching You

Twist Image

Just how much data and analytics does a brand need? So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). As more information gets pumped into these systems, brands will be able to leverage this data against second and third-party data sources to create a bunch of new marketing models. Nearly 600 of the categories were described as being provided by third-party data brokers. The raw data is just the beginning. application.

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Ultimately, that is the dream and true promise of data, right?

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. Real-time data can give you incredible Intelligence and can make marketing decisions like sponsorships, product placements, advertising, and content development much easier! IAB Mixx Research.

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How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

2011: BE AWARE that scores of so called "disabled" profiles on Klout.com can still be visible with Klout browser extensions on twitter.com, and in 3rd party applications such us MarketMeSuite and HootSuite. The Real question now is, how can the scores of disabled accounts be seen in 3rd party applications? LATES UPDATE. October, 31. Klouts disabling is deceptive. FACEBOOK.

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Data-Driven Millennials in the Social Sector

SocialFish

For the first time ever, data scientists are becoming the most desirable group of people on this earth. While applying data and evaluation techniques has been used to measure things for decades, the social sector is beginning to learn the art of measuring impact outside of revenue and productivity. Applications for the fellowship are open until April 30, 2015. APPLY.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

But this time, it was data miners, not panhandlers–though the same charlatans existed selling their wares. With Power Editor and the Facebook Ads API (application-programming interface), the geeks got a ton of tools to play with. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

How to Choose a Social CRM to Manage Data

Spin Sucks

Easy peasy, except this constant connectivity creates a mass of data through which businesses must sort and respond. That’s why now, more than ever, it’s crucial for businesses to have a system in place for wrangling, redirecting, and nurturing this flood of customer data coming in from all directions. Today’s guest post is written by Adria Saracino. Implementing a CRM System.

Why HTTPS?

Saying It Social

Big Data Application software HTML http https Ranking Signals SEO World Wide Web Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? appeared first on.

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Facebook, Google Team Up on Subsea Cable Across Pacific Ocean

SocialTimes Facebook

Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable  under the Pacific Ocean. As the number of people using Facebook applications and services continues to grow in the region, PLCN will help further connect Asia and our data centers in the U.S. Facebook Google Applications apps Atlantic Ocean Data Centers Hong Kong Japan Los Angeles MAREA Microsoft Najam Ahmad Pacific Light Cable Network Pacific Light Data Communication Pacific Ocean PLCN Subsea Cables Telxius Cable

Team 42

Facebook’s Favorite Hacks of 2016

SocialTimes Facebook

Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center  technology it used for its Wedge  100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength. With 2016 coming to an end, Facebook shared its favorite hacks for the year from the many hackathons  it hosted.

Top Tips to Help You Nail That Blogging Job Application

ProBlogger

Their data on you is no longer relevant. Top Tips to Help You Nail That Blogging Job Application. Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Who am I? I’m Steff. The advantages of a permanent blogging job. Part 1: Finding a Blogging Job.

Facebook Testing Data Saver Feature for Messenger

SocialTimes Facebook

One of the most common complaints about the flagship Facebook applications and the social network’s stand-alone Messenger  apps is the amount of data they use. solution may be on the way for Messenger, as the latest Android beta version  includes a Data Saver feature, Matthew Hughes of The Next Web  reported. The Data Saver feature also includes a counter that keeps users updated on how much data they have saved, Hughes reported. Readers: Would you like to see Facebook roll out Data Saver for Messenger?

Three Buckets of Social Media Data

Net-Savvy Executive

Instead, I looked for a unifying theme, which led to a new question and three categories of social media data. What can you do with social media data? The key was to focus on the basic building blocks of analytics : data, analytics, and application. We tend to focus on the analytics technologies and the end-user applications, but what about the data?

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. PD:     How often is poor data the downfall of a marketing campaign? And there’s a very fundamental reason why lists purchased from data vendors have data quality challenges.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Understanding organizational dynamics, flock behavior and complex adaptive systems are all directly applicable to social media. link] The Data Explosion | BryanPovlinski.com [.]

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. When we looked at Sprout’s data distribution needs, we had the following goals: No central points of failure. Independent, on-demand access to data.

Why HTTPS? An SEO Ranking Factor…That’s Why

Saying It Social

SEO website design Application software Big Data HTML http https Ranking Signals World Wide WebHttp and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. Harvard calls big data the sexiest job of the 21 st Century.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Oracle Data Cloud Partner Lift API: Oracle Data Cloud  became the first partner to integrate with the lift application-programming interface  Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. View-through measurement with Facebook’s Mobile Measurement Partners: Mobile application advertisers will be able to assign credit to ads that were viewed by users but never clicked on via the social network’s Mobile Measurement Partners : Apsalar , Adjust , Kochava , AppsFlyer  and Localytics.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5

Facebook Connectivity Lab Touts Record-Setting High-Speed-Data Test

SocialTimes Facebook

Facebook Connectivity Lab  announced a record-setting successful test of its millimeter wave technology  for providing high-speed data over long distances. The social network added that it used just 105 watts of power, roughly equivalent to what a single light bulb consumes, to provide enough data to stream nearly 1,000 ultra-high-definition videos simultaneously. The next step?

Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code). Social Media News Ticker app collections Bright Facebook Facebook ''Look Back'' Foursquare LinkedIn LinkedIn ''Intro'' Microsoft Twitter data grant Facebook. Twitter.

Facebook, WhatsApp Face Another Privacy Flap in Germany

SocialTimes Facebook

The data protection commissioner in the German  city of Hamburg  is taking aim at WhatsApp  and its parent company, Facebook. Mark Scott of The New York Times  reported that Johannes Caspar  ordered Facebook to stop collecting and storing data on WhatsApp users in Germany, and to delete all such data it had already collected. Facebook Privacy/Security Applications apps Data Protection Commissioner Germany Hamburg Johannes Caspar Mark Scott Messaging privacy policy Terms of Service The New York Times WhatsappThis has not happened.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International  and Anheuser-Busch InBev , adding that the Audience Insights API will be available to partners in early 2017. Advertisers can now share their Canvases with stakeholders to simplify the review process. That’s why we’re launching the Creative Hub.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users  less than 10 years later. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. This can take hours per day and can be flawed, as it is a highly manual process based on human insight, not data science. Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever.

Facebook 2016 Open-Source Year in Review (Infographic)

SocialTimes Facebook

Underpinned by React Native, React VR is a framework for the creation of virtual reality applications that run in your web browser. It takes advantage of functional, asynchronous, declarative programming models for building VR applications. Zstandard  is an open-source compression algorithm that can compress data three times to five times faster.

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

The offline conversions application-programming interface  Facebook began testing in June is now available to all managed business accounts via Business Manager. The offline conversions API allows businesses to match transaction data from their customer database or point-of-sale system to ads reporting, helping them better understand the effectiveness of their ads in real-time.

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What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for more. Twitter strategy Twitter Twitter applicationsSo who cares?

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

Facebook is participating in a larger move toward the so-called Uberization of commerce, in which consumers use applications and other tools to accelerate the process of buying goods and services. Audit the location data on your pages. Is your data accurate, including your business name, address and phone number? What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”. You have to start using them. One year later, Facebook upped the ante with two enhancements.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

versions of its Gnip application-programming interfaces  were generally available. allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Lyon also provided the following hypothetical use case for Klout enrichment 2.0: As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Klout Scores tailored audiences Topic Data

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The most crucial part of this data gathering will mean finding out as much of the key information about your customers as you possibly can and then using it for product development, better customer service and improved brand development. 

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

As Facebook has hit its optimum ad load, its focus is turning instead to alternative sources of revenue like video ads , bots for its Messenger application  and its audience on third-party apps and websites. Comparing the results from multiple variations of an ad provides the hard data you need to make informed decisions. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population! The reason? Facebook’s advertising volume has reached a point of diminishing returns.

Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

SocialTimes Facebook

Facebook announced Monday that it will extend its dynamic ads  and Canvas  ad product to applications, along with launching a new product, App Event Optimization. Advertising/Marketing Facebook App Event Optimization Applications apps Canvas Developers Dynamic Ads Facebook Audience Network games Gaming Instagram Mobile App Install Ads Mobile Application Install Ads mobile commerce

Facebook Adds Dynamic Ads for Mobile App Installs

SocialTimes Facebook

Facebook Thursday announced the launch of dynamic ads  for mobile application installs. As the holiday season brings a higher number of downloads, it’s a good time to add impression-level data to your attribution model so you can better understand the impact your ad campaigns have on incremental installs. The social network pointed out research from Gartner  showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced  several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. The de-duplicated 7-day summary in the overview dashboard will be 33 percent lower on average and 28-day will be 55 percent lower; data in other fields is unaffected.

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Data Management. Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Social media. Focus on the Team.

Can Data Control Provide Ease of Mind?

Geoff Livingston

Most Internet users have significant privacy concerns when it comes to their personal information and location data. There is good reason: An incredible 82 percent of apps access user data, and 80 percent can share location data. This next generation of apps address the lack of safety presented by open data. Will it work? The ideal user group is families.