Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Module 100

Module Consultant Course Campaign 100

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. online publisher. web analytics.

Advertising 102

Advertising comScore Metrics Industry 102

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Cottonelle scored big with a post-publishing advertising strategy. It was a win for the brand and the publisher. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI.

Social Media 167

Social Media Nielsen Press Release News 167

Keyhole.co

OCTOBER 16, 2023

Agencies are defined by two basic activities: They provide their corporate clients with a high volume of content that can be published to social media, and they offer a big-picture strategy to guide that content development. In addition to social media marketing, you’ll also want to employ some other means for lead generation.

Social Media 52

Social Media Marketing How To Cost 52

Convince & Convert

AUGUST 3, 2012

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114

Brands Twitter Facebook Research 114

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. In this 30 minute podcast you will learn: .

Social Media 60

Social Media Tips Marketing Social Networking 60

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. Chuck will discuss the role of vertical search in the publishing and information industry, vertical search trends and recommended strategies.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness.

ROI 140

ROI Social Media Social CRM Survey 140

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The most popular type of content: white papers, read by 88% of buyers. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 9, 2023

When you own a channel, you decide what you publish and how you share it with the world. It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Social media channels. Educational content.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

JANUARY 30, 2013

It is simple to monitor key performance indicators in Google Analytics. Monitor how many more visitors visit your website after the content is published. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge.

ROI 40

ROI Content Buy Cost 40

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. About 20% of people are analytic. You’ll stoke interest as you make the analytic learner happy. The analytic will see right through that.

Content 42

Content eBook Analytics Statistics 42

Oktopost

OCTOBER 26, 2020

Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. Insightful analytics and reports . Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Even today, millions of resources continue to be published online every month. Marketing data and analytics classes (18-24). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

Class 40

Class Skills Social Media Marketing 40

SalesChoice

JANUARY 4, 2017

Make sure you are publishing recognition into your companies’ internal communication platforms, or social feeds, spreading the positive vibes creates energy surges. Thomas Davenport, Expert on Analytics and Big Data. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. REFERENCES: David Bjoe.

Data 20

Data Organization Analytics Analysis 20

Keyhole.co

JANUARY 4, 2022

LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building. Publish engaging content. Your LinkedIn business page should share and publish content that serves a purpose – be it to educate, inform, guide, or entertain your audience. Leverage LinkedIn groups.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

FEBRUARY 14, 2022

When is the content being published? You need to have a data set that gives a good look into what you’re publishing. For social media posts, you can use Sprout Social’s social media audit template to help you assess content that is published on your social media platforms. Publish & promote. What kind of content?

Content 111

Content How To Marketing Template 111

ProBlogger

APRIL 6, 2011

I’ve been publishing content online since around 1997, since the days of Angelfire, Tripod, and Geocities; since the client request of “Can we have an animated.gif on our homepage?” I made my first website to publish interviews with hip hop artists that I liked at the time—underground ones. I’m in it to disrupt it for the better.

Blogger 42

Blogger Brands Survey Cost 42

Hootsuite

MARCH 16, 2023

Looking to attract people to your niche, highly-technical white paper writing company? Step 7: Check out your data and analytics Once you’ve published your ad campaign, you can take a look at your extensive Expert mode dashboard. Well, things just got easier, my friend. Fill in your payment information here.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Writtent Blog

DECEMBER 18, 2023

Use analytics and data to make smarter decisions. Analytics tools will help you discover which promotion methods work best and which content types and formats generate more traffic, engagement, and leads. Publish traditional content online. Publishing them online can increase visibility and helps your customers.

Tips 98

Tips Content Press Release Marketing 98

agora pulse

MAY 26, 2020

But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. Use your social media and website analytics to track performance closely. Gated content. Sure, company blogs don’t usually require subscriptions. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

Keyhole.co

JUNE 6, 2023

Do you want to publish long-form or short-form content? Publishing content isn’t about throwing spaghetti at the wall and seeing what sticks. A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. Then, turn these aspirations into concrete goals.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” To boost the value of your Google authorship, publish more in more places , and tag it back to your Google+ profile. ” Zenith 2014 breaking bad with twitter session by lisa grimm and lisa buyer from Lisa Buyer.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

NOVEMBER 5, 2012

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.” “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. It sort of, as you published it? Hana: Exactly.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

FEBRUARY 15, 2012

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc.

Content 153

Content Marketing Insurance Metrics 153

Convince & Convert

OCTOBER 22, 2013

This started as a simple goal to publish a record of Google updates. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. There has been a massive shift in what potential publishers expect when it comes to sharing content created by third parties.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Daniel: Definitely.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The White Paper is in his briefcase. Or creating a baseball diamond in a cornfield in Kansas.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

ProBlogger

SEPTEMBER 12, 2012

In Shareaholic’s publisher network, the most shared websites tend to optimize for keywords in their headlines, include headlines less than ten words, and stick to “list” and “how to” kinds of posts. It’s essential to start your post off with a great headline. Multimedia. Related content.

Real Estate 52

Real Estate Embedding Badge Creative Commons 52

Webbiquity SMM

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia. Content Focus Trends.

B2B 293

B2B Trends Analysis Marketing 293

Hootsuite

NOVEMBER 30, 2023

If you want to dive deeper into the best times to post for each platform , check out the heat maps in Hootsuite Analytics to see a detailed chart of when your audience is online for each platform. The built-in analytics and SEO optimization help ensure your videos make the most impact on your content marketing strategy.

Tools 104

Tools HootSuite Content Marketing 104

Sprout Social

APRIL 25, 2022

With each one publishing new episodes multiple times per month, they are constantly churning out high-quality content. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. View this post on Instagram. A post shared by Drift (@drift).

B2B 123

B2B Instagram How To Marketing 123

Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. The published part of the collaboratories database is viewable online from www.scienceofcollaboratories.org. Baxevanis, 2002).

Communities 180

Communities Sample Samples Project 180

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Download our white paper on audience research for free today.

Adwords 145

Adwords Google Campaign Cost 145