Sherrilynne Starkie

DECEMBER 31, 2014

This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. It’s more than blo g posts, white papers and newsletters. It means extending publishing beyond the marketing department to include employees across the organization.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

Blogger 343

Blogger Survey Newsletter Features 343

Ignite Social Media

DECEMBER 8, 2017

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. The content you publish should feel appropriate for the channel it’s on, yet capture attention in a meaningful way. Download the full white paper here.

Study 96

Study Social Media Communities Feed 96

Ignite Social Media

AUGUST 3, 2017

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Community managers at Ignite are often the ones creating content, publishing content, and responding to the community via comments and wall posts. Our Mindset in the Moment™ white paper is available now for your reading pleasure.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Small Business Mavericks

OCTOBER 30, 2015

White papers – White papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. Books – Whether you publish your books as print books or e-books doesn’t matter. So submit a few guest posts and see what happens.

Content 70

Content Newsletter Publishing Blogger 70

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Mindjumpers

AUGUST 3, 2011

Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper].

Marketing 170

Marketing Social Media Questions Research 170

Mindjumpers

AUGUST 24, 2011

SMIQ quickly takes a look at several aspects of social marketing – such as how you manage, publish and engage using social media – to determine where your social marketing efforts fall with respect to others. Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper]. So what is Social Marketing IQ?

Social Media 178

Social Media Case Study Marketing Conference 178

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. For more on this topic, download the Web Marketing KPIs white paper. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

Advertising 100

Advertising Price Research Software 100

Mindjumpers

MAY 15, 2012

The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom. So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Webbiquity SMM

MAY 23, 2011

Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. White paper downloads. Digging into the results publicized in these case studies, what does B2B success look like? Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

FEBRUARY 21, 2017

Savvy social marketers have visual smarts and know how to ensure that their images are 100% optimized for each unique social network as they publish visual content across the social web. 10 Reasons You Need to Build Your Personal Brand (white paper). Download Social Media Image Size Reference Guide +Templates Now!

Template 167

Template Templates Social Media Social Networking 167

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JANUARY 14, 2010

It seems so simple but you need to start thinking like a publisher. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. The Answer: create and share good content. You most likely already produce content for your website, brochures, collateral etc.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. No way for fans to publish content. Not publishing negative comments.

Social Media 206

Social Media Brands RSS Publishing 206

Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. Rosetta Stone partnered with AARP to reach this audience.

Social Media 64

Social Media Analysis Research Conversation 64

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Mary Deming Barber : AVEs. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. Based in the Washington, D.C.,

Press Release 100

Press Release Consultant Metrics Communities 100

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. online publisher. white paper.

Advertising 102

Advertising comScore Metrics Industry 102

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Don’t just publish the guidelines and expect people to follow them. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day. Social media has its own culture, norms and etiquette.

Policies 222

Policies Social Media Handbook Guidelines 222

Twist Image

NOVEMBER 21, 2014

I''ve often lamented that the biggest struggle facing the vast majority of traditional media publishers isn''t their ability or speed to adapt to the newly ensconced digital consumer, it''s the Wall Street cycle of impossibility. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube.

Marketing 98

Marketing Apple Mobile Advertising 98

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). publishing platform. white paper. case studies.

Findability 106

Findability Social Media Case Study ROI 106

Sprout Social

MAY 25, 2022

This includes answering questions and publishing educational content to nurture leads. Reports, white papers and other lead magnets. The modern path to purchase is far from linear when people are bouncing between so many channels. The same rules apply to existing customers, too. This includes: Blog posts.

Team 108

Team B2B Platform Analytics 108

SocialFish

MARCH 18, 2011

Consequently, all associations are publishers and have unique liability exposures. Anyone can now make a video, recording, create a blog or publish a book. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance.

Insurance 174

Insurance Activities Social Media Policies 174

Small Business Mavericks

OCTOBER 8, 2011

The ease of publishing a book in Kindle format is phenomenal. You can write an article in one hour and publish it to the Kindle in ten minutes without needing an ISBN. Of course, that’s good for Amazon, but it’s also good for small business owners. You don’t even have to know any code.

iPad 93

iPad Small Business Price Apple 93

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Module 100

Module Consultant Course Campaign 100

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Did it provoke a new white paper on customer pain points? Social monitoring is the act of collecting the data centered around your brand, company, and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB). Upcoming Event.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Will Become Publishers. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Make your own news.

Trends 124

Trends scribd Skills Training 124

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. 2012 Social Marketing & New Media Predictions [White Paper]. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Twist Image

APRIL 15, 2016

but these publishers and editors held the key to the audience. Suddenly content creators were not just writers, they owned the publishing platform and the direct relationship with the consumer. In fact, it grew so fast that it paved the way for new publishers to exist (think about Huffington Post , Vice , Buzzfeed and beyond).

Journal 40

Journal RSS Blogger Feed 40

Webbiquity SMM

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow!

Strategy 226

Strategy Content Marketing BuzzStream 226

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252