Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Slide 11-13: Reference to a recent white paper by Awareness inc. MORE >>

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Infographic "Awareness @bostonmike Framework KPI metrics Mike Lewis Social Analytics Social Analytics for Marketing and Sales EffectivenessUse this framework to determine KPI’s according to marketing objective. Share your insights! We built this framework to help marketers harness social insights for business value. What metrics do you use? Mike Lewis. bostonmike. MORE >>

Earlier this year I was interviewed for INMA’s Newspapers and Social Media: From Monologue to Dialogue white paper by Dawn McMullan.  At the time the paper was not free and I was not able to embed it anywhere.  Web Analytics INMA Newspapers to social mediaBut now it is posted by Brian Solis, so I can place it here, as well. I’m [.]. MORE >>

The campaign itself was based around a white paper I created to give a way for free (compelling offer). Of those that did, 23 went for the paper and 3 of those visits to the paper were Responders. To be fair, I still haven’t gone over these results with the SN-REACH team – I’ll be doing that tomorrow and they did ask for some Google Analytics data email opens information (which I didn’t have as I’m using Gmail and I wasn’t able to keep track of how many times people might click on the email signature in my sent emails).  . MORE >>

I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team MORE >>