Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success.
How to Obtain More Views on Your Facebook Page [presentation]
JUNE 22, 2011
Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. Similar Posts: Facebook Real-Time Analytics. – increase your brand visibility.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Slide 11-13: Reference to a recent white paper by Awareness inc.
Perfecting the Product Page
JULY 1, 2011
This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Web Analytics adobe white papers perfecting the product pageFrom minimalist to information-rich product pages, deciding which approach is right for you. Download Perfecting the Product Page [PDF].
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. What’s the ROI? A Framework for Social Analytics [.] Framework of Social Analytics [.] Framework for Social Analytics Brian Solis. & I.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Social Marketing Analytics: a great report from Altimeter 06/05/2010 tags: Altimetere , social media measurement by Gemma Went The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. hope you find it useful. what a year!
Quality vs. Quantity: Hero, Hub, and Hygiene Content
SEPTEMBER 8, 2015
The YouTube Hero, Hub, Hygiene model is a helpful framework that lays out different classes of content and provides a useful analytic tool to review your content strategy. To those who are not familiar with it and in the context of knowledge businesses, Hero content is the big projects: The once or twice-yearly budget seminars, white papers, or big research pieces. Hub Content.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
So, in this example, Lara will pitch stories that include “social media simplified” as the anchor text and, when clicked, it will lead people to a specific blog post, a FAQ page, a white paper, an archived newsletter, or other content you give away free (meaning, you don’t require an email address to gain access). The By Gini Dietrich. I am back! So let’s talk SEO.
Social Business + Big Data = Business intelligence
MAY 15, 2012
have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! Big Data Tech Development analysis BDA Big data Big Data Applications Social Media Social Performance Software Web analyticsTweet.
4 Proven Ways to Maximize the Value of Your Video Marketing
Convince & Convert
JUNE 25, 2014
Unlike a white paper or eBook, video assets make people feel. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. Digital Marketing analytics digital marketing KPIs landing pages marketing strategy narrowcasting video calls to action video marketing vidyard By now, most marketers have realized that video isn’t a passing fad.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
Monitoring, analytics, engagement, reporting, and collaboration are part of a feedback loop uberVU calls the Social Media Lifecycle. Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress. It Or they can be very complex, such as launching a new product.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. List.ly (free/paid).
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. Listening Reputation Management Reputation Monitoring Search Social Media Social Networking Blackberry Fresh Networks Semantic Sentiment Social Media Analytics
“So What?” is the Big Trend of 2015
JANUARY 5, 2015
As The Financial Brand so aptly noted , “Data analytics is the new marketing battlefield.” Most companies don’t have experienced staff, analytical skills, time to learn, and/or the internal discipline to use their data assets well. ” At Tenacity5 all of us have completed or are taking Google’s Analytics Academy series of courses on measurement.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
Similar Posts: Google Analytics Unveils a Set of Social Reports. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. Sounds easy, right?
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
BuzzFeed atomizes a white-paper-sized story into four trend-focused stories. variety of data sources can help—from internal data such as web analytics and customer service inquiries to external data such as search queries and social conversations. It may warrant a longer article, a white paper or even a series of articles to tell the right story. SQUIRREL!
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Don’t make a mess out of it.
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. And, web analytics isn’t really measurement, either, unless you’re using analytics to dig into what people are doing and buying. Analytics will tell you that. By Gini Dietrich. They asked what is being measured. Marketwired Survey Says.
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
These applications of social media analytics only scratch the surface though. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests. Social data is becoming increasingly important in the new product development processes of many companies.
What Exactly Do You Do?
NOVEMBER 17, 2015
All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. “So—what exactly do you do?” It happens.
Calculate Your Blogging ROI in 9 Steps
Convince & Convert
JULY 26, 2011
Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Blogging isn’t free. Thus, blogging presents a serious opportunity cost to the company. Blogging Revenue Calculation.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? Same with any paid plans, whether it’s email newsletter signups or white papers you’ll be setting up behind landing pages. By Eleanor Pierce It’s that time again! Time to start thinking about what kind of pies to make for Thanksgiving! You don’t do this? The end of year panic isn’t fun.
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . analytics. web analytics. white paper. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. After all, it was for your own good. Not easy. It''s insanity.
Social Media Optimization 3 Steps to Tweeting with a Purpose
Convince & Convert
AUGUST 18, 2011
Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. commitment to actually doing something with social analytics data. Social Analytics Dashboard. Social Analytics Report for Me.
Are CMOs Putting Too Many Eggs in One Media Basket?
OCTOBER 6, 2015
Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.
Community management and content creation
FEBRUARY 11, 2013
Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. I was part of a discussion on Twitter this morning around this post of George Snell’s.” Really??
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Start with research: is your goal achievable?
How to Develop Meaningful PR Measurement
MARCH 11, 2015
You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “If you can’t measure it, you can’t manage it.”
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. Learn Analytics. If you have any intentions of being a social media professional – go out and get your: Google Analytics Certification.
Search and Social Weekly 1.5
Josh S Peters
FEBRUARY 1, 2013
We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. This The Small Business Guide To Google Analytics by Simply Business. Google Analytics can tell you. The How Visuals Makes A Story Better by Baekdal. But how well does this thing work? Josh S Peters.
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Analytics for your website, blogs, and social media channels. Today’s guest post is written by Hilary Marsh. .
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Let’s say you have a white paper download area on yours or a client’s website and you are sending out a new newsletter this month. If you asked me, based on Google analytics alone, which days of the week and times are most popular for our content, I would have said Mondays, Tuesdays, and Thursdays from 7 a.m.-9 I have something new for you to try! And love it I do.
Six Tips for Using Google+ Now
AUGUST 1, 2011
You can share blog posts, company news, white papers, videos, podcasts, photos, eNewsletters, or any other content you’re producing. Then, when you open Google analytics and look at your traffic referral sources, you’ll see plus.google.com as one of them. Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. So I give in.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Topics Stats & Tools Training & Education Jobs White Papers. Analytics. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Get the ClickZ Analytics newsletter delivered to you.
The Buyer’s Journey: Ask Yourself These 11 Questions
MAY 20, 2015
This is where your analytics and research must guide you. Have clear calls-to-action and an easy user experience for them to take the next step–whether that be to request a demo, contact you in someway for more info, chat live, watch video testimonials, or download a more detailed white paper or case study. By Laura Petrolino. It was all an experience, into itself.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Analytics. WHITE PAPERS. ); //. ); //. ); //. Analytics. Analytics. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing. Media.
The Only 4 Reasons Agencies Should Care About Their Own Content Marketing
Convince & Convert
FEBRUARY 5, 2012
Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released. Agency Promotion Content Marketing agency promotion blogging content marketing social media metrics web analyticsMimicry is not a strategy. Compulsion is not a strategy. To what end? Ouch).
The Trouble With Online Advertising
AUGUST 21, 2012
As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. MarketingVox covered the release of the comScore white paper with a news items titled, comScore: Unlimited Inventory, Lousy Metrics Cheapen Digital Ads. web analytics. white paper. Is online advertising any good? Hoffman is direct and to the point. " Ouch!
The Evolution Revolution
JULY 20, 2015
Necessary skillsets have moved from basic HTML coding, SEO skills and writing to data analytics, creative visualization, and niche targeting. Some made my business sing (two business books come to mind) while others were a bust or just a “me, too” addition (for example, our Google Analytics effort last year ). We are in the evolution revolution, a constant state of change.
This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. roundup of relevant links affecting our industry. These are those links. If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. Fascinating statistics, particularly about the age of Twitter users.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.