Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 52

Template Templates Social Media RFP 52

Koka Sexton

JULY 2, 2012

It is estimated that only about 25% of organizations, which have purchased marketing automation systems are utilizing them optimally. Below are five ways in which businesses can use automated marketing systems in social customer relations management and leads conversion; Gather leads information. Assist in lead follow up.

Social CRM 85

Social CRM Software System Marketing 85

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 144

Statistics Marketing SMS Research 144

The Realtime Report

NOVEMBER 5, 2019

Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills. It’s considered one of the most wanted job skills in the market, with enviable salaries even at the entry-level position. Software and Hardware Development and Design.

Skills 128

Skills Microsoft Software Content management systems 128

Oktopost

JULY 30, 2020

Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. 4 Considerations for Choosing Webinar Software.

B2B 98

B2B Platform Price Software 98

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Bill Hartzer

DECEMBER 9, 2012

There are various resources online that you can use to track your search engine keyword rankings, one of the most popular being Google Analytics. The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market.

SEO 145

SEO Software Tools Review 145

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Keyhole.co

OCTOBER 16, 2023

Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s social media activity. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. It would be best if you also chose analytical tools to measure your performance. LinkedIn marketing has great potential that should be used.

B2B 130

B2B Social Media Strategy How To 130

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. You are a human.

Tools 135

Tools HootSuite Price Template 135

Tweaklibrary

MAY 21, 2020

“Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” ” Software as a service (SaaS) may look like an unfamiliar term to many of us however we are using SaaS unknowingly in everyday life. All the software we are using right now are Software as a Service product.

Analytics 24

Analytics Tools Hubspot Software 24

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). As always, listing specific statistics or numbers here is ideal: saying something was successful is one thing, but being able to quote data that proves success is preferred.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software. And the product is better as a result.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Convince & Convert

JUNE 2, 2011

Last week I spoke about The NOW Revolution at a dinner for 50 or so social media and email marketers, all employed by major corporations based in NYC. It’s terrific that the marketplace is bloated with companies that are offering whiz bang software to listen, respond, measure, and analyze social media. It was a great time.

Metrics 130

Metrics Tools Statistics Software 130

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

agora pulse

MARCH 21, 2017

Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. Ignoring Your Analytics. Ignoring your analytics won’t prevent you from posting your content to Instagram, but it can significantly lessen the impact that your posts have. These include: Schedule posts regularly.

Instagram 127

Instagram Notification Publishing Analytics 127

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. They used a third-party analytics app, and one of the victims of this incident was FC Barcelona. ↑ According to statistics by APWG , more than 23% of phishing attacks take place on social media. Never Log in Using Unknown Links.

Social Media 125

Social Media How To Policies Authentication 125

Proactive Report

MAY 7, 2018

Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. Add analytics to your resume and that number drops to 35 percent, giving you a marked edge over other applicants. The Demand for Analytics. SEO/SEM Marketing.

Skills 40

Skills Study Applications Analytics 40

Later

FEBRUARY 18, 2020

Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later. Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. And Later is FREE! And it’s all for free!

Social Media Management 104

Social Media Management Social Media Tools URL 104

Net-Savvy Executive

MARCH 13, 2013

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Analytic methods Sentiment analysis, topic clustering, source profiling, statistical analysis, geospatial analysis—the list goes on and on.

Applications 77

Applications Analysis Data Chemicals 77

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Finally, you need a game plan for publishing content.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. What HIPAA means for your social media vendors HIPAA compliance and security should be top of mind when selecting software vendors and tools.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience.

YouTube 132

YouTube Privacy Mobile Video 132

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

Data 60

Data Analysis Banking Analytics 60

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool. Wondershare.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these!

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We should get a social media software company named after these!

B2B 121

B2B Software Social Media Survey 121

Writtent Blog

APRIL 24, 2013

The most-common tags on the network are business, market, trends, research, social media, and statistics. Slideshare still has only around 16 million registered users, which means your competitors may not be clued-in to content marketing’s best kept secret. It Has Analytics. Content Marketing Social Media Marketing'

Social Media 91

Social Media Strategy B2B Tourism 91