How to Choose the Right Content Marketing Software
Convince & Convert
NOVEMBER 11, 2015
It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. While there have been plenty of attempts to make sense of all the different software choices that are available to you, they tend to confuse and daunt more than help. It has evolved.
Essential Nonprofit Software of 2014
JANUARY 13, 2015
However, low-cost, nonprofit specific software is becoming more popular, thanks in large part to the rise of software-as-a-service (SaaS). Subscription based, nonprofit software grants organizations the opportunity to streamline administrative tasks and allocate resources to focus on direct services or strategic initiatives instead. Grant Management Software. percent.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. Notes and Next Steps.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift is the first software built from the ground up with that approach in mind. Unlike pure SEO management tools (e.g., Features. media mentions), competitors and countries. Pricing.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative.
5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads
JULY 2, 2012
It is estimated that only about 25% of organizations, which have purchased marketing automation systems are utilizing them optimally. Below are five ways in which businesses can use automated marketing systems in social customer relations management and leads conversion; Gather leads information. This information is useful in applying targeted marketing campaigns.
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. Most of the critical user behavior that would mark success for these organizations—such as making a donation or signing up for a webinar—are now taking place on another domain and out of the site owner’s control (and the default reach of most analytics tools). Tracking Third-Party Web Services.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Social Media Marketing is no different. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. Let’s at least try to sort out the categories of software that exist. ” .
SEO Software Tool Review: Colibri
DECEMBER 9, 2012
There are various resources online that you can use to track your search engine keyword rankings, one of the most popular being Google Analytics. The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market. Getting started is rather easy.
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Bounce Rates.
Social Media is Complicated [Infographic]
MAY 18, 2012
As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” So what does this mean to companies and marketers who want to break into the social media space and start utilizing this industry without getting overwhelmed?
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics.
Social Business + Big Data = Business intelligence
MAY 15, 2012
Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Social Performance Software: helping us to retrieve business intelligence. Enter Social Performance Software. Tweet. Every day we create 2.5
Analytics: what matters to content marketers?
MARCH 8, 2014
While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. And that’s the ROI of content marketing : creating relationships of value. Bar graph (Photo credit: Wikipedia).
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. & I. Great job!
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?
5 Free Social Media Marketing Tools – The Expert’s Choice
MARCH 22, 2016
Every savvy digital marketer knows that accessing free online productivity tools will streamline social media marketing strategies and increase efficiency. To help with simplifying productivity, we’ve compiled a list of five free social media marketing tools that we love. And with access to RiteTag’s analytics, I can feel good about knowing my posts are likely to be seen.”
This is Why Your Customers Ignore Your Emails
DECEMBER 10, 2015
According to Forbes , 67 percent of marketers believe email marketing is a great path to increase return-on-investment. . Let’s talk about how you can start to generate success with your email marketing. With a little bit of strategy and a little bit of spice, you’ll have your email marketing working for you in no time! Email Marketing in Different Funnels.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better. Teamwork Like Basecamp, but better (for us).
Text Analytics in the Cloud
FEBRUARY 16, 2011
If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff. If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. Analytics as a service: AaaS?
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. See how I segment these vendors into specific sub classes. Social Media Management Systems.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
How to Guarantee Your Editorial Calendar Works
Convince & Convert
AUGUST 11, 2015
Content Marketers continue to struggle with production and execution of high quality content. The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. 2. See Your Content Marketing Future. The Economic Benefits of Predictive Analytics.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Curata (paid).
Bots And The Next Wave Of Marketing
MARCH 25, 2016
is a software application that runs automated tasks (scripts) over the Internet. Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. Bots have been responsible for tarnishing online measurement and analytics forever. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. digital marketing. digital marketing agency. digital marketing blog.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Analytics. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. on social media management software. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
We don’t want to be marketed at—we want the freedom to choose based on our own online experiences. Marketers, ad guys, and digital experts, on the other hand, struggle with content but they are good at measurement—something PR pros are still at odds with and is ruining our reputation. Use social media as well as email marketing to promote your content. By Iliyana Stareva.
Introducing Talkwalker Image Recognition: The Future of Social Listening
MARCH 9, 2016
With our new image recognition feature, you will be able to uncover these posts, and incorporate them into your marketing strategy. Without User generated content (UGC) can improve just about every digital marketing strategy. Marketers love user generated content, and with Talkwalker, they can find it. For brands, it is a marketing nightmare when negative content goes viral.
Why Blog Posts Fail
Convince & Convert
JULY 7, 2015
” today’s content marketing success formula is different – a lot different – from the formula of 2013 and prior. Now, content marketing success is about home runs and strikeouts. Content Marketing Isn’t Free. But almost every time, content marketing is less costly to make than many other forms of company communication. Almost certainly so.
Top 10 Content Marketing Tools for Serious Marketers
MAY 3, 2016
As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. But content marketing delivers the relevant information more as a service than a sales pitch. digital marketing skills.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. So why the big fuss?
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
It’s your job to then check these comments on a daily basis—especially during key campaigns—to gather a better understanding on how your marketing or messaging has been received. Use Social Analytics. Using analytics on social media is another great way for your business to get feedback on your fans’ key patterns of behavior. Image via BigStockPhoto.com.
Why Social Media Marketing Is, Actually, Fairly Priced
AUGUST 24, 2015
Social media marketing is a complex business—and its pricing is competitive. keep hearing about social media marketing being an expensive proposition. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”. Social Media MarketingExpensive” is relative.
How to incorporate Google Analytics data into your social media strategy
APRIL 10, 2012
Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. If you’re a business owner, it’s likely that your website already has the Google Analytics tracking code in place. An analytics tool is integral for determining essential metrics that help analyze the success of your business. Google Analytics provides statistics on metrics that ultimately help you get more customers, better visibility, and a higher return on investment. Social Interaction Analytics.
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform. I’m not alone as usage of Chrome has climbed past 20% market share. If you are using HootSuite, it’s especially great as the links use their web shortener which provide you analytics so you have access to your sharing data.
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.
What Bill Gates Predicted About Content Marketing
Convince & Convert
AUGUST 13, 2015
How important is content marketing? Maybe And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz. Use Inbound Marketing Automation to Simplify the Process.