Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. ” B2B Marketing Research and Statistics. MORE >>

By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web. According to “Advertising Age’s 2010 Digital Market Facts&# (Feb 22, 2010), Internet spending as a percent of all U.S. marketing spend is estimated to reach over 20% by 2012. This will represent well over $150 Billion in marketing dollars allocated to interactive! Web Analytics 2.0 Web Analytics. content or marketing strategy. success. MORE >>

Now Facebook has introduced Insights for Websites to give you statistics on how people interact with your content and to help you optimize your website real-time. The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing. This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. Facebook Marketing & Communication analytics Comment Box demographics Social Media Social Plugins social sharingMeasure impact of social plugins. MORE >>

There are some staggering statistics about the popularity and adoption of social media. We share this and more in our latest whitepaper, 6 Mind-Blowing Social Media Statistics and What The Mean for Your Marketing Strategy. While the stats themselves may leave you speechless, they can be leveraged to positively impact a brand’s marketing strategy. Check it out, and then download the full white paper for more marketing insights plus tactical tips and tricks. combined? Which stat was your favorite? Let us know on Twitter. Socialnomics Awareness Inc. MORE >>

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs?  Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? You’ll also find a handful of key social media statistics resources to put in your toolkit. Measuring Social Media Marketing: It’s Easier than you Think! Jim is Chairman of the Web Analytics Association. MORE >>