Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Louis market on a 60-day trailing basis. Or maybe even a limp noodle.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 23, 2010

Pay attention to your statistics with regard to calls to actions. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Now you’re using social media to its full advantage.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. 500+ TV channels.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Mostly from me, with some terrific assistance from talented guest authors.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. . “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. You know all that stuff that we “like&# now?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Lifetime statistics, cross-posting, multiple accounts, etc. It’s a good choice for agencies, too.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Then, define a social and thought leadership strategy to get them there. They are still stuck in the old paradigm of interruption marketing. Good stuff.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152