Social media analytics is rapidly evolving, always challenging the ways marketers measure and draw insights from web and social media. To get the inside scoop on the current state of social analytics we turned to analytics guru Marshall Sponder. Fortunately, we got a chance to sit down with him to learn about the latest thinking around social analytics and what marketers need to know to stay on top of their analytics game. When marketers can track each social action, then they can track sales effectiveness. MORE >>

If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIROI stands for Return on Investment. Period. No, that’s not true. It is also used as an acronym for ‘Receipt of Invoice’, ‘Release of Information’ and ‘Risk of Infection’. MORE >>

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. So lets dig in! MORE >>

As you know we work closely with Avectra on all things Social CRM , so we’re always on the lookout for expertise they can share about social media for associations. In this post, Carlos shares his thoughts on social business. In Google, when you search for “humanize social” you get 1.71 Our speakers at AUDC 2012, Jamie Notter and Maddie Grant, are number 3 on the result list with their book – Humanize: How People-Centric Organizations Succeed in Social World. Why is it that so many are talking about humanizing social? million entries. MORE >>

Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. MORE >>