Trending Sources

Social Media Monitoring Bookmarks and RSS

Laurel Papworth

For my students: RSS allows you to manually (or autopost) Facebook, Twitter, Google Plus, LinkedIn etc updates from a 3rd party site. RSS Icons – any colour or the word RSS or Subscribe . Marketing:  https://www.facebook.com/marketing. Adding hidden RSS feeds from Facebook (may or may not work from time to time). Marketing is 74100576336.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. Also, doing it now means you can alert them again in the future with enough of a gap to remind them without annoying people who don’t subscribe via RSS. recommend Feedly as your new RSS home.

RSS 43

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why are social analytics so important? You can follow any responses to this entry through the RSS 2.0 link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking).

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics. Follow.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.

ROI 62

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.

Get More Shares on Your Content with these Five Tips

Spin Sucks

It’s now less about email and RSS subscriptions and more about people finding your content through social media. While there isn’t a strict recipe for creating content people love to share , there are some ways you can identify what will work for your audience: Recognize What’s Working in Your Content Analytics. Ginny Soskey is a marketing manager at  Shareaholic.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters. About Us What’s a Maverick?

Are Blog Subscribers the Only Success Metric?

Spin Sucks

Mastering analytics, either with Google or Clicky  (or a combination of both), to know who’s coming to visit, where they’re landing, how long they’re sticking around, and what content is being perused. Migrating from freebie to Feedblitz (or other RSS publishing options). And you need to master analytics , big data, and the next big gizmo, to lead the community to it.

Twitterfeed, HootSuite RSS Feeds, and Blog Posting Schedules

Kikolani

Twitterfeed and HootSuite offer the ability to take a RSS feed from any site and update it to your Twitter account automatically when new feed items are found. Pros of Automatic RSS Feed Updating. wouldn’t call these cons, but here are some things to consider when choosing an RSS feed to automatically update to your social networks. HootSuite RSS Feeds. Step 1.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Analytics.

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview. A few comments — data can be exported, though the functionality is very v1 right now. Enter: PostRank.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. RSS Tab. RSS Graffiti. Check out the RSS Graffiti blog.

Brands 125

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Not here, yet.

Four tools to revamp your marketing efficiency on Twitter

SocialFish

Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Additionally, you can integrate RSS feeds from your favourite blogs and sites into your DrmUp accounts essentially putting all content valuable to you in one place! complete toolkit for Twitter marketers. While posting content, you also options. Be useful.

Tools 79

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Precise Website Analytics. Summary.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. RSS & email subscriptions. Blog Comments. Facebook Page Fan Numbers.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Coming up with electrifying content ideas is one of the hardest parts of content marketing. It’s also seriously hard work. Feedly. MixPanel.

Tools 51

New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election

Blue Focus Marketing

At Blue Focus Marketing, we are not interested in contributing to a polarizing debate. According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. No pundits, no analysts—just the facts.

List 31

New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election

Blue Focus Marketing

At Blue Focus Marketing, we are not interested in contributing to a polarizing debate. According to an Atigeo press release , “Data analytics is revolutionizing the run up to the 2012 presidential elections, as both candidates have deployed seasoned digital operations and data mining techniques that identify, connect with and mobilize voters.”. No pundits, no analysts—just the facts.

List 31

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. Marketing Search Engine Optimization Social Media video marketing videos

Video 109

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect. What do you think about the use of animation in digital marketing?

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web. Finding the good ones, especially on B2B marketing, is time consuming.

10 Tools for Measuring Your Social Media Influence

Pamorama

In the world of social media marketing, influence is currency. For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. It pulls and generates metrics from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace. FriendFeed, and RSS feeds and displays them in a slick interface all in one place. PostRank. TwentyFeet.

Podcast 406 - Generating Leads Through Email Marketing

Engaging Brand

The latest show of the free  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  is here and ready to listen to. John Wall  of one of my favourite podcasts - Marketing Over Coffee - joins me  Anna Farmery  to talk about how to generate leads through email and even more Marketing Confessions. The concept of alpha/beta state of marketing.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Jason Falls. Traackr.

Tools 155

Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

Tips for Better Affiliate Product Reviews – Better reviews lead to increased affiliate marketing commissions. 50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more! nice cash prize of $1,000! Tweet.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. It requires experience and analytical skills. possible downside is difficulty integrating with other marketing activities. Marketing Social Media hiring social mediaWant more? SMM Support Options.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Today, there are many new marketing outlets that a CEO has to take into consideration when trying to find a marketing professional who can keep up. and the interview was over.

The three skillsets of highly effective marketers

The Way of the Web

Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists. But there’s a traditional marketing skill which might get overlooked in an over-reliance on technology and data. Or run a sideline business.

Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Business. Google+. Social Media.

Your 2011 Digital Marketing Reboot

Twist Image

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? Does it have a RSS feed? Vancouver Sun - A 2011 digital marketing reboot. digital marketing.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Social Marketing Analytics: a great report from Altimeter 06/05/2010 tags: Altimetere , social media measurement by Gemma Went The social media results debate continues to rumble on, with many people struggling to get a handle on how to measure social activity. hope you find it useful. what a year!

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product. MarketingThis is a guest post from Mukund Mohan.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it?

Data 39

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

So here is an overview of the 44 tools that make this business go… Here are 44 marketing tools covering Facebook, website, CRM and more that make one business go… Click To Tweet. Commerce and Analytics. PMP integrates with Stripe for payments and offers analytics as well as discount coupons (and a whole lot of other features, most of which I don’t currently use).

Vimeo 49

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. even asked others in my podcast series like Douglas Karr from the Marketing Technology Blog , who built strong following on his blog record time, where are we going with all this blogging and where will it take us?

Writing Around the Web – Social Media, Google Analytics, and Conversions

Kikolani

Google Analytics. How to Use Google Analytics to Create Better Website Content – Create more of the content that keeps visitors engaged, and eliminate content that fails to add value. This article will demonstrate exactly how to use Google Analytics to create better website content. How To Use Google Analytics Goals & Advanced Segments To Measure Your Online Marketing Efforts – How to measure online marketing efforts using goals and advanced segments in Google Analytics. Business. This is where outsourcing comes into play.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. want to add some much-needed clarity to marketing technology, and Marketing Marvels helps.

Fetching Friday – 21 Marketing Links

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. But they’re powerful tools that marketers have used for decades. Custom Google Analytics Dashboards in 5 Minutes [Free Downloads] – 5 Custom Google Analytics Dashboards in 5 Minutes [Free Downloads]. The Resources Mashup. Enjoy!