Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Boston Children’s Hospital Boston Children’s Hospital is home to the largest hospital-based pediatric research program in the world.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. Each stage of the inbound methodology is aligned with how buyers research, connect with and buy from organizations. . Content Format.

UGC 59

UGC Strategy Marketing How To 59

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. Optimize for Interactive Content.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned.

Examples 121

Examples Social Media Sentiment Influencer 121

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 26, 2013

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Or, you might experience Watson in a call center when you phone in to discuss and change your insurance during annual open enrollment. Not bad for a computer.

Engagement 132

Engagement Health Care Insurance Hotels 132

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. Staying current on Search Engine Optimization and Online Marketing topics. .

Engineering 97

Engineering SEO Automotive Insurance 97

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. Add an overhead factor (this includes stuff like electricity and health insurance. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.

Social Media 148

Social Media ROI Cost Insurance 148

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The insurance industry has the most Twitter accounts (13). The insurance industry has the most Twitter accounts (13). Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 165

Social Media Twitter Paid Search Study 165

Twist Image

FEBRUARY 26, 2014

We sell valves, insurance policies, accounting services and the like. In fact, when it comes to the modern marketing mix, you will often find many companies struggle so desperately, that they are willing to buy media to promote their content posts or spend money on fan acquisition (there''s an oxymoron in there, if you think about it).

Advertising 88

Advertising YouTube Curation Insurance 88

Twist Image

JULY 20, 2018

Backstage, he pointed me at a recent research project: Gloves that can teach you to play piano--and maybe help people recover from a stroke--through vibrations. If they can't get this pricing done, how confident are you feeling about their ability to handle things like your personal finances, insurance, healthcare and more?"

Price 40

Price Insurance Startup Education 40

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 135

Campaign Marketing Authentication Loyalty 135

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. They include the following: Enterprise – $299/month. Small – $49/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Content 60

Content How To Marketing Analysis 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buffer Social

MAY 9, 2017

Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Healthcare insurance.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Patterns 20

Patterns Analytics B2B Data 20

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. Get key industry insights.

Social Media 144

Social Media Insurance Tips HootSuite 144

ProBlogger

AUGUST 22, 2012

I’ve been running a blog for a year and a half now, all while working a demanding full-time job (at Cisco Systems), pursuing a graduate degree, conducting some research on the side, and doing what I enjoy the most: spending quality time with my family. You’ll also improve your writing, research, and public relations skills.

Skills 41

Skills Policies Insurance System 41

ProBlogger

MAY 8, 2012

Take a look at your blog analytics and focus on a few key metrics. Inbound.org : Inbound Marketing. Ampm Insure : Insurance (yes, seriously). Focus on topics using simple keyword research. The truth is that you don’t really know what’s going to work before you try it. Digg : Business (General).

Patterns 43

Patterns Insurance Real Estate Metrics 43

Webbiquity SMM

DECEMBER 15, 2020

This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Ventures is a research-driven venture capital firm focused on frontier tech. Key resource for B2B marketers for brand impact and lead generation. The nation’s top business analytics and performance mgmt.

Company 149

Company Twitter Software System 149

The Way of the Web

MARCH 7, 2010

But there are far more insiduous happenings taking place which can affect all of us – how would you feel about the fact that Facebook and Twitter Usage Could Raise Your Home Insurance Premium by 10% ? Or that banks are mining social media sites for personal information which can affect your credit score ?

Social Networking 33

Social Networking Insurance Blogroll Privacy 33

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. How are they doing this?

HootSuite 116

HootSuite Banking Survey Sentiment 116

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Buzz Marketing for Technology

JUNE 27, 2008

Research by Poole ( 1985 ), for example, identified least effort as the principle underlying a set of conclusions that he compiled from seventy-nine studies of information seeking and use. Research by Whittaker and Hirschberg ( 2001 ) that observed people during an office move illustrates this point. Mistakes are inevitable, however.

Construction 113

Construction Library Journal Study 113

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 15, 2012

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. law firms, insurance companies, some medical facilities, etc.)

Content 151

Content Marketing Insurance Metrics 151

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. Tune in now if you are ready to take your career up a notch!

Influencer 85

Influencer Social Media Hubspot Travel 85

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54