Why are social analytics so important? Since most social media programs are not tied to existing systems in support, marketing, and product innovation, it’s very difficult to collect the disparate data and make sense of it Framework: Social Media Measurement Compass A Framework for Social Analytics View more documents from Susan Etlinger In particular, I’m fond of how the report lays out a measurement strategy based on organizational model and maturity, there are different strategies to deploy depending on the internal structure. Wowza! Wowza! Wowza! Wowza! MORE >>

Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. However, developers that primarily support tablets have increased to 36 percent to 13 percent from last year, indicating that developers now feel this market offers more of an upside than smartphone development. The survey showed that this practice is holding businesses back from embracing and making the most of mobile marketing. Mobile Marketing Budgets Grow, But Not Their Strategies (mobilemarketingwatch.com). MORE >>

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. It’s just awkward. And isn’t that rude, and thus ineffective? Also: we’re hiring! ). MORE >>

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall closet collecting dust and reams of paper reports.  MORE >>

By now, most marketers have embraced the digital channel and the fact that a majority of consumers are spending a significant amount of time playing, researching, transacting and communicating on the Web. According to “Advertising Age’s 2010 Digital Market Facts&# (Feb 22, 2010), Internet spending as a percent of all U.S. marketing spend is estimated to reach over 20% by 2012. This will represent well over $150 Billion in marketing dollars allocated to interactive! Web Analytics 2.0 Web Analytics. content or marketing strategy. MORE >>