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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. What Makes a Company Digitally Mature?

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8 tips to boost your video conversion rate

Sprout Social

According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success. Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles. Some of our highest performing videos are embedded in blog articles.

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iKala Unleashes AI Magic with 2 Million Influencers in Southeast Asia

Bill Hartzer

The company’s latest feat includes an impressive influx of Southeast Asian influencer profiles and strategic collaborations with regional giants, sparking a revolution in AI-driven influencer marketing strategies. However, what truly sets iKala apart is its unwavering commitment to staying ahead of the curve.

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. What is AI automation?

Strategy 101
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3 Ways Enterprise Businesses Share Vital Data Faster

The Realtime Report

Any given organization’s data strategy depends heavily on the analytics tools they make available to employees—like self-service analytics tools that help employees pull their own insights from data without having to depend on specialists to help. Embed Analytics Dashboards. So, what’s the solution?

Data 79