Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. By Gini Dietrich.
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS.
We’re Revolutionizing the Social Analytics Space. Again.
SEPTEMBER 20, 2016
As pioneers in the social analytics space, we have the seasoned expertise, the vision, and, now, the product to help you navigate every change that comes your way. Company News News & Events Social MediaFor years, marketers have been challenged to show return from their social media programs and data. Here’s how our new three-pronged solution works: Social Attribution. Social API.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. Company Updates. With all the company updates you’re making, you need a way to measure what’s working and what’s not. From the company updates section, you can see great insights such as impressions, engagement, clicks and more. Company Size: Do you want to reach SMB’s or enterprise sized companies ?
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? But many still find it lacking so a number of companies have stepped in to try to fulfill this need. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured. EdgeRank Checker.
Use Predictive Analytics to Create Valuable Content
AUGUST 31, 2015
In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. When a company seems to get it right, they really get it right. Use Predictive Analytics to Create Valuable Content. The post Use Predictive Analytics to Create Valuable Content appeared first on Spin Sucks. By Robert Conrad. Simple.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach. Direct feedback.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. Companies that do well in one of these two dimensions out-perform their competitors.
Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
OCTOBER 14, 2011
Web analytics offers enormous possibilities for those able to take all out of it. For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsHowever, if you want to go a step further and know the efficiency, [.].
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Customer Intelligence Analytics. The user/customer-generated content (USG/CGC) can originate from public (Internet) or private (company) sources. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree. Blog Guest post Social Media Analytics marketing strategies social media platformsThis is a guest post by Gregory Yankelovich. Social Media Monitoring.
6 Accidental Ways Companies Kill Innovation
Convince & Convert
FEBRUARY 15, 2016
Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. I’ve seen this happen over and over, at companies I’ve worked for and companies I’ve worked with. Image via BigStockPhoto.com.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. Closer Look at LinkedIn® Analytics. When analyzing multiple Company Pages, use the report to determine your highest performing Page.
Trending and Analytics: Watch for Patterns
PWB Marketing Blog
MAY 9, 2014
This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. This continued for several months.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
Convince & Convert
FEBRUARY 27, 2014
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.. Get access to your analytics, have your techy guys show you how to add goals, and track those goals.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. billion pictures are shared online every day.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
In this scenario, a centralized business intelligence team handles all data and analytics for the company. It’s important to maintain access to the analytics software you need to do your job, and should be a conversation you have with the BI team and marketing leadership. Social Data “Owned” by Marketing Analytics Team. I love the game Clue.
Google Search Console Search Analytics: Last Updated May 3, 2016
MAY 8, 2016
Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016. But look at the #5 keyword listed in Google Search Analytics.
The Fight for the Future of Influencer Analytics
Convince & Convert
AUGUST 19, 2012
That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. So if a company is evaluating me as a potential outreach target, shouldn’t they want to work with me only on Twitter and Facebook? The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Blog Influence Analytics.
Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
APRIL 28, 2013
Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working. Begin using Pinterest Analytics. Pinterest Analytics walk-through video.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Today’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better. Plus, the PRO version alerts you to flight changes and other real-time drama, usually before you hear about it from the airline or other company.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. You can leave a response , or trackback from your own site.
What The Fastest Growing Companies Have In Common [Infographic]
Social Selling Masters
JUNE 13, 2016
What defines a fast growing company? It all depends on the type of company you have. Right now, the companies that grow the fastest and quicker than their peers use a winning combination of technological investment and talent. These trailblazing companies utilized a simple three-fold strategy to promote growth. Are you a trailblazer or a laggard? Cloud computing.
The Underrated Role of Analytics in Dental and Medical Marketing
MARCH 23, 2016
While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing. Analytics are a great way to start assembling profiles of the people who are most likely to use your services in the future.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. “ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. ” What does that mean?
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Analytics. Social media analytics. fhere’s actually a new social media analytics tool called Quantum Leap Buzz that might be helpful for this too. Company. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Follow.
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles. This means that companies will have more ways to access Workplace–by working with our teams directly or via our approved and trained partners.
How to Create Social Analytics
AUGUST 20, 2012
Applying Analytics to Social Media. Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics. How To Create Social Analytics With Google URL Builder. What Can You Learn From Social Analytics? Enter the Google URL Builder. Quite
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. Often it is asked without a clear understanding as to whether or not the answer will actually change the company vision or the current course of business. & I.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!