Trending Sources

Applied Analytics with Andy Crestodina

Spin Sucks

This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. By Gini Dietrich.

Google Analytics for Beginners

Idaconcpts

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? But many still find it lacking so a number of companies have stepped in to try to fulfill this need. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured. EdgeRank Checker.

Use Predictive Analytics to Create Valuable Content

Spin Sucks

In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. When a company seems to get it right, they really get it right. Use Predictive Analytics to Create Valuable Content. The post Use Predictive Analytics to Create Valuable Content appeared first on Spin Sucks. By Robert Conrad. Simple.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions:  1. Companies that do well in one of these two dimensions out-perform their competitors.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. Tracking & Analytics analytics retail trackingthink this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. You can do the same thing with in-store traffic.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. I’ve seen this happen over and over, at companies I’ve worked for and companies I’ve worked with. Image via BigStockPhoto.com.

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Customer Intelligence Analytics. The user/customer-generated content (USG/CGC) can originate from public (Internet) or private (company) sources. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree. Blog Guest post Social Media Analytics marketing strategies social media platformsThis is a guest post by Gregory Yankelovich. Social Media Monitoring.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.  A good hashtag  can help spread the message about your brand, company, or event far beyond your regular audience.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools  like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics  and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”

Data 41

Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016. But look at the #5 keyword listed in Google Search Analytics.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

The companies with the largest numbers of brand advocates are able to get up to  264% more earned impressions  compared to other brands (2012,  Whitegate ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. billion pictures are shared online every day.

Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing

Conversionation

Web analytics offers enormous possibilities for those able to take all out of it. For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsHowever, if you want to go a step further and know the efficiency, [.].

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. This continued for several months.

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. Get access to your analytics, have your techy guys show you how to add goals, and track those goals.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.

The Underrated Role of Analytics in Dental and Medical Marketing

Idaconcpts

While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing. Analytics are a great way to start assembling profiles of the people who are most likely to use your services in the future.

Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pamorama

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. Companies are increasingly using the platform to reach new audiences, increase visits to their websites, and generate leads and sales — and it’s working. Begin using Pinterest Analytics. Pinterest Analytics walk-through video.

The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. So if a company is evaluating me as a potential outreach target, shouldn’t they want to work with me only on Twitter and Facebook? The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Blog Influence Analytics.

Mad Men, Pancake Syrup, and Analytics

Spin Sucks

Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Today’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better. Plus, the PRO version alerts you to flight changes and other real-time drama, usually before you hear about it from the airline or other company.

Open Research: A Framework for Social Analytics

www.web-strategist.com

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. You can leave a response , or trackback from your own site.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. “ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. ” What does that mean?

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. In This Episode. Resources. AirPR.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Analytics. Social media analytics. fhere’s actually a new social media analytics tool called Quantum Leap Buzz that might be helpful for this too. Company. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Follow.

How to Create Social Analytics

Shift Digital

Applying Analytics to Social Media. Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics. How To Create Social Analytics With Google URL Builder. What Can You Learn From Social Analytics? Enter the Google URL Builder. Quite

Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Without image analytics, brands will miss a significant part of the online conversation, as posts that don’t reference the brand in text will stay hidden to them.    Percentage of brand images that McDonald’s, Nike and Louis Vuitton will miss without image recognition (Data for one month – Feb. Below we have uncovered potential crisis triggers with image analytics.

UGC 47

What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted.&# - Albert Einstein Say hello to my little friends, R.O. Often it is asked without a clear understanding as to whether or not the answer will actually change the company vision or the current course of business. & I.

ROI 62

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!

ROI 62