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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

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How To Overcome The Challenges Of Managing Enterprise Data

The Realtime Report

Develop A Data Management Strategy. The first step in managing your enterprise data is to develop a comprehensive data management strategy. This strategy should include defining the types of data you want to manage, setting goals for how they will be used, and creating processes for collecting and organizing the information.

Data 91
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The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

So, we wanted to identify the most relevant players for the audience of this edition of the festival, as a practical example for companies interested in implementing an influencer marketing program or in order to develop a specific campaign with brand ambassadors and also to enlighten their PR strategy and/or media planning. Wieden+Kennedy.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 113
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5 ways social media listening increases customer advocacy

Sprout Social

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies. Here’s how.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

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The complete guide to using LinkedIn Groups

Sprout Social

For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Microsoft Excel Users has clear, concise rules of conduct.

Groups 130