Trending Sources

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.

Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis.  Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleDo you use word clouds? 

7 Strategies for Monitoring Your Competitors

Convince & Convert

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoring

A Bodybuilder’s Guide to Communications Strategy

Spin Sucks

Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.

Human Connection: The Key to Better PR Strategy

Spin Sucks

And it's something which can't be learned through market research or data-driven customer analysis. The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy.

Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss analysis is often seen as a tool for the sales teams. At the end of the day, it all comes down to using a win/loss analysis to craft better messages that engage your target audience with your brand and ultimately lead to more sales. Digital Marketing customer communication customer feedback marketing messaging marketing strategy sales strategy win loss analysis

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Once you have collated a list of each type of competitor, narrow it down to between three and five—covering each type—and begin your analysis. 2. Examining and evaluating your competitors’ efforts can be an excellent way to inform your future SEO strategy.

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Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Do the same with any proprietary data analysis available from the brand. Functionally and emotionally?

3 Ways to Revamp an Aging Social Strategy

Simply Measured

Rather than fighting the social networks, it might be time to get real about social strategy. Even Even with a strong brand presence, social media managers should regularly review and update their social strategy. Nostalgia is a proven opportunity — just look at Lisa Frank’s social strategy. 2. Education & Analysis Social MediaFuture of Social Download.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. Final Analysis. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings. 22 Resources for Data-Mining Your Industry. Spyfu.

Growing a Business: The Jump Shot Strategy

Spin Sucks

When we go about developing a strategy for a client, our first step is a research and analysis phase. We finish up this stage with a complete SWOT analysis looking at all four media types. We do all of this so we can create a “jump shot strategy.” A plan that fully accounts for the client’s strengths and weaknesses, and reveals any potential opportunities. Just what i.

The Importance of Content Marketing When Building SEO Strategies [Infographic]


Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. 94 % of marketers believe that the users  analysis of the site’s perceived value will increase in importance as a ranking factor. Content Marketing: Dos and Dont’s [Report].

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‘Freedom Within A Framework’: 4 Things You Don’t Want To Forget When Constructing The Optimal Social Media Content Strategy

Ignite Social Media

With so much to think about in the creation of a sound social media content strategy, one can easily find him or herself overwhelmed by all of the nuanced considerations. Because it’s such a complex undertaking, and because we care, we wanted to share four things that your brand definitely must consider when creating your social media content strategy. Get to Know Your Audience.

How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? Here are some useful SEO strategies you can use in your social media efforts. 1. Education & Analysis Social Mediasuccessful social media campaign should have a positive impact on your search ranking, as well. How to Perform Your Own Social Media Audit Download. Make the Most of Social Media Meta Data. Download.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Tying customer data into programmatic media buying creates a powerful digital marketing strategy. Today’s data-driven strategies allow SMB marketers the ability to target customers with more relevant ads.

Connect the Dots Between PR Metrics and Strategy

Spin Sucks

The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. Finding those nuggets is a team effort, and they can’t be done without on-going PR measurement, analytics, and resulting analysis. By Brendon Shank.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

You may already incorporate branded content into your marketing strategy. No single tool or strategy is as necessary as creating branded content that provides value. Branded content. To some, it’s a dirty word. To many, it’s the future of advertising. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. Provide Value.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Click to read more » facebook social media measurement Social Media Metrics social media strategy conversation mining customer insights facebook insights facebook optimization netbase social media metricsFacebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Fundraising Best Practices to Enhance Individual Donor Strategies


Growing to a RECORD-SETTING 87 participating organizations in 2014, the project continues to empower small and medium nonprofit organizations to understand their donor potential and enhance their fundraising strategies. Both organizations specialize in nonprofit strategy, communications and fundraising. This post originally appeared on  BC/DC Ideas. ———-.

Planning a PESO Strategy with Integrated Teams

Spin Sucks

So I thought it might be valuable to walk you through a typical “day in the life scenario” of the Arment Dietrich team as we plan an integrated strategy. That said, the process I take you through below should serve as a template to use for your own team structure, internal communications pipeline, and PESO strategy needs. During this meeting, we all work to push initial ideas further.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Targeting.

How to Balance Creation and Curation in Your Social Strategy

Simply Measured

A social media calendar plays a key role in your social strategy. The foundation of any successful social media strategy starts with content. Thoughtful planning, calendaring, and consistent analysis are the tools with which your social media presence can remain effective, consistent, and in-tune with those who follow you. Education & Analysis Social MediaNo problem.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. good brand architecture and strategy will enable you to better share your brand story in an authentic way. Top 5 reasons you must develop a brand strategy for your business. Big difference. iTunes.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Start here with these  6 proven strategies for promoting content across social media  – They’ve worked for us, and they can work for you as well. What are your go-to strategies when promoting content on social media? Share that ! Peers.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. Wildfire looked at the top performing 10%, belonging to just under 700 brands, to identify 6 key strategies that top-performing brands use to achieve higher levels of fan engagement. Which of these 6 strategies are getting the best results for your brand?

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City.  I brought some serious lessons back with me, but I don’t want to keep them to myself! Southwest Airlines makes sure their objectives match their strategy by using the 5 C’s. How will you incorporate these strategies in your own campaign process?

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

Below we take a look at the strategies we believe makes the brand so successful on social media: 1. Hilton Hotels, in addition to using celebrities, is also making use of hashtags in its strategy. In the earlier post we published about Hilton, we saw that Hilton already places a lot of focus on analysis and measurement for their social media strategy. seconds. link].

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Is social monitoring part of your risk strategy or your marketing strategy? Do you see social monitoring evolving to mood analysis - biometric social media monitoring -  to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. Is it more accurate ?

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Image via

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

These strategies are really good for consistent growth of your followers, and most of the advice you’ll read— How I Went From Zero to 380,000 Followers and Twitter Tips From a Marketer with 200K Followers —will be variations on many of these bullet points. Post to social media often, as part of a consistent, dependable strategy. Quantity can’t be forgotten.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). We believe in risk. iTunes.

How We’re Using Social Strategy to Build Conference Awareness

Simply Measured

Education & Analysis News & Events Social MediaPlanning an event is always stressful, and promoting one is an intricate process. Social media plays a critical role. How can you utilize it to ensure that your conference gets the hype, engagement, and attendance it deserves? Highlight Your Speakers. At conferences, content is queen. So, highlight your incredible speakers first thing!

The Importance of Learning in Your Content Marketing Strategy

Convince & Convert

They want to get it right the first time every time, so they spend a lot of time with books and strategies trying to work everything out to the T, sometimes even getting stuck in “analysis paralysis.” If money and time were non-factors, what would you absolutely love to learn about? Taking a step further back, how do you feel about learning in general? Some people love it.

7 Advanced Social Media Marketing Strategies


Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. This is a guest post by Tim at HostPapa. Twitter, Facebook, LinkedIn, etc.). Related Posts.

A Guide to Multilingual SEO Strategy


The following three principles outline core strategies for implementing multilingual SEO within a website. Understand your international niche and design sympathetic marketing strategies. By performing analysis on a local level you will be able to better understand your target market, both linguistically and in terms of purchasing behavior. Adapt. Understand your target market.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Their monetization strategy What they have in common Their Blog Age I will be using when they started writing blog posts to calculate their blog age which can be found in their blog archives. Their Monetization Strategy Many bloggers are of the assertions that using some types of monetization strategy will hinder the growth of your blog; this is true and is not true. Clearly!