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| Page 1 of 14 | Previous | Next | BUZZ MARKETING FOR TECHNOLOGY MAY 4, 2011 Why Semantic Analysis trumps Sentiment Analysis But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis. | SHERRILYNNE STARKIE AUGUST 13, 2012 Using word clouds in communications analysis Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleDo you use word clouds? | | | | | | | SOCIAL AND LOGICAL DECEMBER 3, 2010 Using Applied Behavioral Analysis in Social Media Research psychology has defined a framework called ABA (applied behavioral analysis). Understanding these concepts on a mental level is completely different from applying them in real life strategies. Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. Consider these three sequential components. Using ABA. | VIPER CHILL NOVEMBER 4, 2009 The Most Important Blogging Analysis Ever You are here: ViperChill » Social Media » The Most Important Blogging Analysis Ever The Most Important Blogging Analysis Ever Written by Glen, this post has 79 Comments If you ask anyone what makes a blog popular, they’ll say content. Links : 1,609 Words : 1,391 Lesson : Cover breaking news in your industry and provide a more in-depth analysis than anyone else. So, 2,250 words later, I’ll find out if this blogging analysis has helped me write blog posts that get links. I’d like to do some analysis of the top blogs in my niche. | NET-SAVVY EXECUTIVE APRIL 12, 2012 The Social Media Analyst's Bookshelf This is why I usually talk strategy and expanding horizons, rather than specific tactics and metrics: it's just too much to cover. Loading the shelf Social media analysis—monitoring, measuring and analyzing social media data—isn't a specialty, it's several , and that means it takes more than one book to cover the details. Social media analysisReally, a lot. | FIFTH GEAR ANALYTICS MARCH 9, 2012 Adapting Analysis and Visualization to Our Fast and Slow Brains This might lead us in an entirely different direction regarding strategy and actions for this business. Read the book and you’ll find plenty more that will get you thinking about ways to improve your analysis, visualization and communication skills to support decision-making. Vida Tamonshunas. The SIGMA employee book club is reading Thinking, Fast and Slow by Daniel Kahneman. As analysts we put a lot of time and effort into producing analyses to support decision-making efforts, but often don’t put in enough effort to synthesize and summarize the output. | | | | | | | | | -
JACOB MORGAN | MONDAY, JANUARY 18, 2010 Social Network Analysis for Improved Collaboration Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Social Network Analysis for Improved Collaboration View Comments January 18th, 2010 I was reading Mike Gotta’s blog today and came across his post on a new prototype tool that SAP has been implementing internally for SNA (social network analysis). strategy. What’s interesting is that you can do a SNA before and after you implement a strategy to see how the changes are taking shape. Social CRM, and Social Media strategies. ALL RIGHTS RESERVED. MORE >> -
CHARLENE LI | TUESDAY, JUNE 26, 2012 Analysis: Why Buying Yammer Makes Sense for Microsoft Enterprise Research Social business Social networks Strategy Uncategorized altimeter charleneli enterprise social networking esn microsoft sharepoint yammerMicrosoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space ( see report ), the acquisition is a continuation of current trends in the industry and makes a lot of sense for both MSFT and Yammer. The result: 85% of large companies have Yammer inside their walls. billion price tag begins to make sense. MORE >> -
SOCIALFISH | MONDAY, SEPTEMBER 26, 2011 Content strategy for associations is different It’s called “ Map Out Your Content Strategy ” and it’s a pretty good overview of the content challenges that every association faces. But that’s not the whole story, and if you approach content strategy purely from that angle, well…ruh roh. When we (the SocialFishes) approach content strategy, we think about optimizing the value of every piece of content, and then applying an appropriate delivery method. For sale, but only to members – typically research or customized analysis. Content Strategy Featured" Is that weird? MORE >> -
CONVINCE & CONVERT | WEDNESDAY, APRIL 7, 2010 Ignore Foursquare at Your Peril - An Analysis of Potential. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Ignore Foursquare at Your Peril – An Analysis of Potential April 7th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? chose geo-location apps as the topic for my session. At least it is for me. MORE >> -
GEMMA WENT | THURSDAY, AUGUST 19, 2010 The social media strategy series: Identifying goals and objectives. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Identifying goals and objectives 19/08/2010 tags: goals and objectives , social media strategy by Gemma Went Photo by dr. hanz After a short break, I’m back with the third in the social media strategy series. So start with your business plan and marketing strategy. If you have a marketing strategy (and if not, why not?) Next up: Identifying Goals and Objectives. If you missed the first two head here. And nobody wants that. what a year! MORE >> -
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- Why Research is Key and How to Create a Research Station For Your Social Media Strategy DANNY BROWN | MONDAY, FEBRUARY 20, 2012
- Using Analytics to Drive Your Tweet Strategy FIFTH GEAR ANALYTICS | MONDAY, AUGUST 23, 2010
- Data Mining: The Ultimate Guide to Niche Analysis VIPER CHILL | TUESDAY, NOVEMBER 29, 2011
- Web Analytics: Understanding the Real Value of Online Conversions. FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010
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- ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets MOBILEGROOVE | THURSDAY, OCTOBER 28, 2010
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- The social media strategy series: Developing tactics « The Cube GEMMA WENT | THURSDAY, SEPTEMBER 9, 2010
- Comprehensive Guide To Digital & Social Media Strategy THE JORDAN RULES | WEDNESDAY, AUGUST 3, 2011
- M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out? MOBILEGROOVE | TUESDAY, FEBRUARY 21, 2012
- 10 Stats That Prove the Value of SEO ENGAGE | TUESDAY, AUGUST 14, 2012
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- Marketing Miracle No. 1: Walking on Water FIFTH GEAR ANALYTICS | MONDAY, AUGUST 2, 2010
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- Conquering Big Industries: My Bulletproof SEO Strategy VIPER CHILL | MONDAY, JULY 19, 2010
- 4 Ways to Thump Your Competition with Better Facebook Analysis CONVINCE & CONVERT | SUNDAY, NOVEMBER 18, 2012
- Execs Not Using Social Media at Board Level Strategy PROACTIVE REPORT | SUNDAY, OCTOBER 28, 2012
- Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now. FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
- Podcast 408 - Business Case for Social Media Analysis ENGAGING BRAND | MONDAY, NOVEMBER 5, 2012
- Developing a great social media channel strategy FRESHNETWORKS | TUESDAY, JULY 3, 2012
- M-Pulse ANALYSIS Mobile Voice: Nuance Talks Multi-Screen, Multi-Tasking MOBILEGROOVE | SUNDAY, FEBRUARY 26, 2012
- All About Learning Analytics SOCIALFISH | THURSDAY, SEPTEMBER 6, 2012
- M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers MOBILEGROOVE | MONDAY, MARCH 19, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- 7 Advanced Social Media Marketing Strategies KIKOLANI | WEDNESDAY, DECEMBER 26, 2012
- Social Media Strategy: 10 Experts Reveal Their Secrets VIPER CHILL | MONDAY, APRIL 26, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
- 10 Better Ideas Than Looking at a Top 10 List For Advice ENGAGE | TUESDAY, JANUARY 17, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- 10 Reasons Why Your Business Needs a Killer Social Media Strategy TECHIPEDIA: TAMAR WEINBERG | TUESDAY, MAY 18, 2010
- What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t ENGAGE | TUESDAY, MARCH 15, 2011
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design? MOBILEGROOVE | WEDNESDAY, APRIL 18, 2012
- M-Pulse ANALYSIS: Bango Helps Mobile App Developers Hone Their Sales Pitch MOBILEGROOVE | TUESDAY, MARCH 27, 2012
- Why so much “BoP” marketing fails in the developing world THIS, THAT AND THE OTHER | THURSDAY, JANUARY 26, 2012
- Online Community Strategy & Data FEVER BEE | THURSDAY, JUNE 14, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | MONDAY, JUNE 28, 2010
- Call Center Optimization Through Better Marketing Analytics FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 24, 2010
- Are You a 2.0 Hippie? THE RELATIONSHIP ECONOMY | FRIDAY, JULY 30, 2010
- Show 365 - Understanding Michael Porter ENGAGING BRAND | WEDNESDAY, DECEMBER 21, 2011
- Email Marketing Experts Expose All (Well, Great Tips Anyway) FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
- HIGH SCALABILITY, Cost, Consumption, Acquisition Strategies and the Scheme of Things to Come WEB METRICS GURU | SATURDAY, JUNE 11, 2011
- Facebook innovation – measurement, metrics and brand strategy FRESHNETWORKS | TUESDAY, APRIL 5, 2011
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, APRIL 28, 2010
- 7 Top search engine strategies to get a Google Search Engine Listing INBLURBS | MONDAY, NOVEMBER 15, 2010
- ANALYSIS: Making Mobile Finance Advertising & Engagement Pay Dividends MOBILEGROOVE | MONDAY, MAY 14, 2012
- Social Media Strategy: State Farm Insurance | pamorama PAMORAMA | TUESDAY, OCTOBER 5, 2010
- Five years is not a very long time in which to change the world. THIS, THAT AND THE OTHER | THURSDAY, AUGUST 25, 2011
- 5 Objectives for Social Media Measurement BRASS TACK THINKING | WEDNESDAY, JUNE 16, 2010
- The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources SOCIALNOMICS | TUESDAY, JANUARY 3, 2012
- A Guide to Multilingual SEO Strategy IDACONCPTS | MONDAY, NOVEMBER 26, 2012
- Internet penetration by population in African countries: mapping opportunity THIS, THAT AND THE OTHER | SUNDAY, SEPTEMBER 25, 2011
- 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy ENGAGE | THURSDAY, OCTOBER 11, 2012
- 5 Things Brands Want from Facebook Fans Besides Money ENGAGE | THURSDAY, APRIL 7, 2011
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- At the inflection point of high growth to mature plateau THIS, THAT AND THE OTHER | WEDNESDAY, NOVEMBER 2, 2011
- Marketing Analytics and Good Strategy Go Hand-In-Hand FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 13, 2012
- Everybody is Learning NET-SAVVY EXECUTIVE | TUESDAY, MAY 14, 2013
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | THURSDAY, JULY 22, 2010
- 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business INBLURBS | WEDNESDAY, MAY 8, 2013
- In conclusion: Lessons from The Village Telco project in Kenya THIS, THAT AND THE OTHER | WEDNESDAY, NOVEMBER 23, 2011
- Emergent Collaboration Vendor Review: Qontext JACOB MORGAN | FRIDAY, DECEMBER 9, 2011
- Two Social Media Toolkit Examples and Other Goodies SOCIALFISH | WEDNESDAY, MARCH 6, 2013
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | THURSDAY, SEPTEMBER 2, 2010
- Monitoring vs Analytics [Infographic] BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
- Time To Evolve How We Target Social Media? DAVE FLEET | TUESDAY, SEPTEMBER 7, 2010
- Setting Up a Social Media Research Station DANNY BROWN | FRIDAY, NOVEMBER 12, 2010
- 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing WWW.WEB-STRATEGIST.COM | WEDNESDAY, MAY 13, 2009
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- Use Social Media to set Smart Media strategies BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 20, 2011
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