Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
And marketers are buying it in bulk. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messagingI understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action.
Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare
Diva Marketing Blog
APRIL 23, 2012
BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. BJ O’Hare/Microsoft : Pinterest is a great way to virtually express yourself and be creative. Microsoft Hardware Blog. examples. Windows.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
Ron Schott, who runs Global Advertising and Social Ads at Microsoft, had this to say: If we want a seat at the table when it comes to budgets, we need to be able to prove how our efforts impact the bottom line. Ultimately, she says, Information > analysis > insights and recommendations > optimization > (and back again) #SMM #PRmeasurement https://t.co/V0vTSuFK6g.
3 Creative Ways to Use Twitter Polls
JUNE 17, 2016
For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? Education & Analysis Social MediaAll marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1. Twitter (@twitter) October 21, 2015. How can you take advantage of Twitter Polls?
Leicester City: A Tale Of Success, Social Media Affinity, And Crisps
MAY 10, 2016
They command a higher share of this audience than Microsoft, EA Games, and Harry Styles, plus rival accounts such as Nokia, Sony, and Apple CEO Tim Cook. Platform Blog Social Media Data Twitter AnalysisIt’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. — Twitter UK (@TwitterUK) May 2, 2016.
A great opportunity for Nokia that no one has mentioned…
The Way of the Web
JULY 21, 2011
Some are suggesting that it’s a sign the move to Windows Phone 7 was the right one , but most analysis and opinion is that Nokia might not survive long enough at this rate, given that we’re only likely to see one WP7 handset by the end of the year, and although the operating system is a nice one, it might not be nice enough to make any impact into the growth of Android and iOS.
The role of social media in managing projects for brands
FEBRUARY 25, 2016
product of Microsoft, Yammer is a social network for employees, assigned a project. Fellow writer John Dietrich did an excellent analysis of how data visualization can benefit social media professionals. You can doubt his analysis, but you can’t doubt numbers, provided by the US-based management consulting firm Mckinsey & Company. Post by Adi Englander. Source. LinkedIn).
Analysis: StumbleUpon's Top 25 Users
NOVEMBER 23, 2009
You are here: ViperChill » Social Media » Analysis: StumbleUpon’s Top 25 Users Analysis: StumbleUpon’s Top 25 Users Written by Glen, this post has 20 Comments Around two years ago I took some time out to analyse the top 50 Stumbleupon users. But great analysis though! Home What the F ? Cloud Living Say "Hi!" Well, as it turns out, I’m not. Wrong!
comScore December 2012 Search Engine Rankings
JANUARY 15, 2013
NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. percent market share, followed by Microsoft with 16.3 Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. Think of this more as the “market share” for the search engine industry. comScore, Inc. with 12.2
Six Links Worthy Of Your Attention #41
APRIL 2, 2011
Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. "I wasn't sure whether to link to this long piece - a dense and difficult, but fascinating, analysis of Stanley Kubrick 's ' The Shining ' - or the short blog-post that lead me to it (found here ). microsoft. microsoft advertising. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? gigaom.
[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements
SEPTEMBER 2, 2016
With regards to the responses, those were reviewed using qualitative analysis.” Check out the other social media interviews in our Spotlight Series, including NASA, Paddy Power, Microsoft, Pizza Express, and many more. Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content.
Essential tools for influencer marketing
JULY 14, 2016
Microsoft Excel. Microsoft Excel — Sometimes you just need to do some Excel jujitsu ! It’s not really a dashboard the way I use it, it’s a historical analysis tool, allowing us to show our clients the impact that our outreaches have on the volume and quality of brand conversation. A master roundup of social marketing tools to use on behalf of brands. OK, now on to tools.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. Guest post by Clayton Wood. Google, Yahoo! What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Their solution?
The Future of Human-Assisted Machine Learning
Convince & Convert
AUGUST 28, 2015
As a result, we’re seeing machine learning playing a significant role in the development of ever-more sophisticated analytics models through Amazon, IBM’s Watson , Microsoft’s Azure, and more. Algorithms can help these systems to learn to draw better insights by improving their data collection and analysis over time. Maybe it’s a hybrid of both. Monty Minute
Internet Marketing and SEO Analyst Job Opening
MARCH 24, 2011
Perform analytics-based analysis to measure program progress/success. Compile findings and provide analysis. Proficient with Microsoft Office (Excel, Word, PowerPoint, etc.). CS Creative is seeking an Internet Marketing Analyst, to work client-side with a leading technology company based in Dallas. This position will be responsible for keyword research, optimizing and coding various pages in HTML. The role involves working closely with the MarCom department and product line managers. It is a full-time contract position for 6-12 months with a possibility to extend.
Search Engine Rankings for September 2011
OCTOBER 13, 2011
NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. billion search queries during the month of September 2011, followed by Microsoft with 2.5 Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. search marketplace. More than 17.1 Yahoo!
Search Engine Market Share for December 2011
JANUARY 12, 2012
NASDAQ: SCOR) is a leader in measuring the digital world, and released its monthly comScore qSearch analysis of the U.S. Microsoft’s web sites now has 15.1 Google Sites ranked first with 12 billion (up 3 percent), followed by Microsoft Sites with 2.7 So, since it’s January 2012, we are now seeing the search engine market share for December 2011. comScore, Inc.
TechnoVision Report shows Media Coverage of Top Tech Brands in 2014
SEPTEMBER 10, 2014
This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. The top line share of voice analysis shows how these major tech brands fare: Not surprisingly Google takes the lead, followed closely by Microsoft, then IBM, Amazon, Cisco, Oracle, Intel, HP, Dell, and EMC.
February 2012 Search Engine Rankings
MARCH 12, 2012
NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. percentage points), followed by Microsoft Sites with 15.3 Every month about this time comScore releases the search engine rankings data, and I report it here. Think of this more as the “market share” for the search engine industry. comScore, Inc. with 1.5
7 Steps for Performing Your Next SEO Audit
Convince & Convert
MARCH 6, 2015
However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. Once ” (You also have the option of downloading it to Microsoft Excel.). When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages.
10 Premium SEO Tools That You Can Try for Free (or Cheap)
MARCH 11, 2013
On-Page Analysis – Receive graded on-page keyword targeting. Keyword Difficulty & SERP Analysis – Uncover opportunities, determine how challenging it is to rank for a keyword, and get a powerful analysis of your competitive landscape. SEO Competitor Analysis. Backlink Analysis – See the top 50 backlinks for a particular domain. MajesticSEO.
Snooki v. Toni Morrison
APRIL 4, 2011
must admit, though, I didn’t Google it, so I reserve judgment. (I hate that Microsoft Word won’t recognize ‘google’ as a verb. This is the sort of in-depth political analysis this country needs, to drag us out of this terrible recession and help us choose our leaders. Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. That would be unfair.
The State of Influencer Theory Infographic
JULY 15, 2011
Six Degrees /Weak Ties (2003) by Duncan Watts — Data analysis shows influencers rarely start contagious movements, instead average citizens provide the spark. Examples: @BPGlobalPR, Robert Scoble at Microsoft – Channel 8. The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Examples: Lady Gaga, Ford Vista.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Chatmeter is an online reputation management and social media monitoring tool that enables companies to track brand mentions across social media, blogs, reviews and other social content, provide alerts showing who is talking about the brand with one-click access to the conversation, and supplies analysis and recommendations to improve rankings on local and general web search sites. PingTags.
PPC Specialist Job Opening: Dallas Texas
MARCH 5, 2013
– Provide analysis of existing PPC campaign performances and devise actionable optimization insight for recommendations and strategies to align with our client objectives. Google AdWords Editor, Microsoft Bing Ads Editor, Yahoo! – Strong proficiency with Microsoft Excel (i.e. Ideally we’re looking for someone who is Google AdWords certified. Job Description.
Search Engine Optimization Manager Job Opening – Dallas Texas
FEBRUARY 22, 2012
– Reporting and analysis of current and historical SEO campaigns. – Perform client specific keyword research and competitive analysis. – Perform Backlink analysis, opportunity identification, solicitation and optimization. – Microsoft Office skills (Word, Excel, PowerPoint, Outlook). From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area. Qualifications.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
With the help of their platform, you can perform competitive analysis and determine the highest potential keywords in one easy swoop. Many experienced content marketers prefer drafting their articles in Microsoft Word or Google Docs, and for good reason. What if a marketer was only as good as their content marketing tools? Here are the very best: 1. Evernote. Percolate. SEMRush.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
All of this underscores the need for real-time monitoring and analysis. Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand. Have an account? Social media has come of age. Not many, right? link] [.]
This Week in Social Media
Social Media Marketing
MARCH 13, 2013
Researchers from the University of Cambridge and Microsoft Research published a study in Proceedings of the National Academy of Sciences that show that by analyzing users' likes on Facebook, they can determine certain private personality traits. thought it might be useful to share that agglomeration of links here as well on a weekly basis so we can all benefit. That shouldn’t be a shock.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
When Microsoft, for example – and that was my allusion to a four-colored flag – says that their products are, “designed to function as a stack in the ecosystem of the computer server space, those are all perfectly pure buzzwords. And your Microsoft example is a great illustration of how various terms can get turned into buzzwords. award-winning and award winning).
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
And instead of measuring some meaningless metric like the number of Page Likes or something, they measured which customers saw which posts and comments , they used text analysis to quantify the information richness and emotional sentiment of them, and they categorized them into marketer-generated versus user-generated, and direct interaction versus indirect interaction. Facebook API data.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. Have an account?
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story? Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Yahoo Search Ads Now Served by Microsoft HOW TO: Optimize Your Social Media Ma.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Microsoft ). Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. Source: HubSpot ). There are 6.8 Source: Juniper Research ).
Smart PR People are Using SmartTags
APRIL 19, 2011
According to Wikipedia, the original use of Smart Tags was a selection-based search feature found in later versions of Microsoft Word, and beta versions of the Internet Explorer 6 web browser. Use listening tools such as Social Mention and then add analysis tools like Twitter lists, Amplicate and Google Trends. Have you heard of Smart Tags? See how it worked at Le Web in Paris.
Technology Challenges Facing Today’s Marketing Workforce
NOVEMBER 2, 2015
My friend Steven Slater recently began working in Marketing Workforce Solutions for Employment Enterprises, Inc. In his new capacity he places senior marketing executives at large companies. Steven told me about the new position at CommCore ‘s 30th Anniversary party (pictured above) last month in Washington, DC. Here are his insightful answers. But today, no two marketers are alike.
How to Use Industry Insights to Improve Your Content Strategy
Convince & Convert
DECEMBER 17, 2015
As CEO of the Tite Group, Ron leads a unique team of 25 people at his Toronto-based social media content agency, boasting such clients as Microsoft, Evian, Hershey, Intel, and Johnson & Johnson. Leading With Imperfections. Originally from the world of stand-up comedy, Ron Tite was named one of the “Top Ten Creative Canadians” by Marketing Magazine. He In This Episode. ̶