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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. More analysis and info from Beth Harte here ). See also Google Crisis Response. I do now!).

Mobile 177
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 101
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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Semantic classification further ensures there are no duplicates.

Brands 110
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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Audience Analysis Worksheet. Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not!

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How to Go Live on TikTok (With or Without 1,000 Followers)

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. How to schedule a TikTok live event. Let your followers know you’ve got an upcoming live stream with TikTok’s events feature. Create an event with a name, start time and date, description, and duration.

How To 137
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How do brands celebrate Holi on social media?

Unmetric

The festival of colors, an event of pure joy and celebration is one of the most popular festivals in India. Lenovo Mobile India. Data analysis methodology. To connect with their audience and improve brand visibility, brands have come up with some inspirational colorful Holi-related campaigns. See the latest Holi posts by brands.

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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper.