Trending Sources

The Impact of Mobile Web Usage [Infographic]

Mindjumpers

Smartphones let us share real time events and connect with each other anywhere, anytime. As As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis. Adapting to mobile devices.

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How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” Only 22% of insurers have a mobile quoting app.

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Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

SocialTimes Facebook

Facebook announced Monday that it will extend its dynamic ads  and Canvas  ad product to applications, along with launching a new product, App Event Optimization. And dynamic ads for app installs and Canvas for mobile app install ads  will launch “over the next few weeks.”. Businesses such as mobile commerce and gaming apps are seeing success.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is called Crowdit and is a window to the city nightlife that lets people explore and discover places and events while connecting with friends to see where they are and what they are doing. 

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Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. Mobile plays a significant role with this generation: 61% of millennials own smartphones.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.

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Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. For more on this and similar concepts, check out the excellent book “ The Mobile Commerce Revolution ” from Tim Hayden and Tom Webster. . He was down there doing some speaking for a different event. Fantastic, right?

QR Codes & Mobile: The Time is Now

Spin Sucks

Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Consider the mobile aspect.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Leads and engagement with topics are the primary drivers for our event development. We develop event topics together, as well as influencer lists for event participants.

Our Job in PR is So Much Easier Now Thanks to Mobile

Spin Sucks

Certainly nothing is easy, but mobile technology now allows us to accomplish our business objectives more quickly and maybe even more effectively. Given the nature of mobile devices and technology, we now have direct access to get our messages and information directly into the hands of our targeted audiences—no matter where they are located in the world. Mobile Messaging for Teams.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). About a third of all mobile users received a coupon or offer. million. million.

Add Facebook Events to Your iPhone Calendar

The Social Media Incubator

Last month, we talked about how to add Facebook events to your Google calendars, now we want to give you the ability to add it to your iPhone calendar. Using the same link that you used to add Facebook events to your Google calendar, copy that link on your iPhone as you will need it (the easiest way to copy the link is to email it to yourself, hold your finger over the link and click copy).

Mobile First

SocialFish

You’re in luck, here’s a handy video of the same talk (different event) for your viewing pleasure. Breaking Development April 2011: Mobile First from Breaking Development on Vimeo. Did you miss Luke Wroblewski’s opening keynote at #Tech11? Don’t feel like watching this hour-long keynote? Here’s the PDF version.) Enjoy. Content Strategy

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Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. Transparency of Community.

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

The Mobile-Only Strategy Imperative

Twist Image

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? So, while we're not quit there yet in terms of content creation, writing and more, there is a vast majority of the population that is making the transition away from the PC as seamless as physical landlines to mobile phones was. Twitter Says Its Mobile Users Are More Active, Engaged With Brands. Was everyone's mobile contract up for renewal at the same time?). Arguably, a mobile-only strategy. mobile.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

From universities that have entire campuses to show off, to major new sources that have whole cities, states, or countries to explore, and even live events where tens, or hundreds, of thousands of people are gathered to celebrate (say, Sir Paul McCartney ), a quickly captured 360 photo can allow folks who weren’t there themselves to feel nearly as if they were. That is, until now.

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Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Or soliciting the nuances of a meal or event. Use people’s mobile devices to ask them about your brand— while they’re experiencing your brand. modern, convenient mobile survey, quiz or contest during this experience can feel like a natural part of the experience itself. It’s time for a new norm.  .

Online & mobile disaster relief efforts for Japan

SocialFish

Google has a good page on resources for aid to Japan – as you know, they have just launched a Google for Nonprofits program so they are very focused right now on how to mobilize people in various ways for both disaster relief and other social good causes ( more info here ). See Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone? I do now!).

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings:  one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).

Why go mobile? [Slides]

SocialFish

Came across this nice slide deck by our bud Ben Martin on mobile for associations. Creating an App for Your Event or Association from bkmcae. Enjoy! —————-. photo credit ). Content Strategy Implementation Useful Data

Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right. The people you meet. Sweet.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly. Why should your marketing be?

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Twitter users will access the platform via mobile. By the end of this year, mobile Twitter users will represent 17% of the U.K.’s

Mobile apps are a waste of time for associations.

SocialFish

And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast.

Google, Android, and the evolution of mobile

SocialFish

At the event where they shared information about the new program, they did some demos of Google Maps, Google Earth, and YouTube. They also did a demo of the mobile products they are developing, which inspired this post. The metaphor they used–your mobile phone now has eyes, ears, skin, a voice, and it knows your location. Featured MobileNot really.

Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

The Realtime Report

Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch). Twitter is experimenting with a mute feature in its mobile apps – Twitter is testing the ability to ‘mute’ someone you follow; you can still receive DMs from that user and view their profile, but can keep their posts out of your timeline (The Verge). Twitter. YouTube. Snapchat.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.

PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Content events: Pamela Wilson delivered a great presentation on Content Events. Work on mobile?

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. Upcoming events – If you’re a local business then you know how valuable it is to be involved in the community.

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How a Conference Creates Social Buzz

Mindjumpers

This is well carried out by Future of Web Design and I believe this is the way to do it when organizing a conference or events. Marketing & Communication Tech Development App create buzz Engagement event FOWD Future of Web Design Mobile Mobile marketing user involvementTweet. Written by Christina Bruun who works as social designer at Mindjumpers.

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans  own a smartphone as of 2015. Maybe you’re hosting an event, and you want to add a link to a map or a video about the event or a link to your website where there are more details. Not all SMS marketing campaigns are created equal. Create an SMS Marketing Team.

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Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me -  so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Or soliciting the nuances of a meal or event. Use people’s mobile devices to ask them about your brand— while they’re experiencing your brand. modern, convenient mobile survey, quiz or contest during this experience can feel like a natural part of the experience itself. It’s time for a new norm.  .

How to Expand Your Audience Reach with Interactive Webcasts and Hybrid Events

SocialFish

And, make sure everything is accessible on mobile devices. With our cutting-edge, robust webcast and hybrid event platforms, our clients are able to get their audience’s attention, and keep them involved and interacting during and long after the live event. If you are hosting a conference, then make sure to stream it live to your audience members who are unable to attend.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. Over half of all mobile searches lead to a purchase. 78% of Facebook users are mobile-only. What type of content is most effective? Forbes ).