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Lessons learned as an entry-level software engineer

Sprout Social

If you asked me a year ago what a software engineer did, I would have said something along the lines of “solving problems through code.” For engineers on product-driven teams, these problems could include how to implement a new feature that customers have been asking for , or how to improve the performance of existing features.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

This document should outline how often you plan to publish on each social media platform and the types of content to post. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Return to Google for competitive analysis. Use targeted keywords.

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Search Engine Technology Patent Portfolio Up for Auction

Bill Hartzer

ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.”

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

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5 Essential Diagrams to Make the Content Planning Easier

The Realtime Report

Reportedly, only 39% of companies had a documented content marketing strategy. Content SWOT Analysis. SWOT analysis that describes strengths, weaknesses, opportunities, and threats, is an essential method for an effective content marketing strategy. The content SWOT analysis is one of the initial steps in content planning.

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Search Engine Marketing Job Opening: Organic Search Marketing Strategist

Bill Hartzer

. – Translate client’s marketing goals into a responsible and successful organic strategy based on your knowledge of the search engine algorithms. – Provide detailed site analysis. – Provide actionable competitive analysis. – Stay updated with new search engine algorithm changes and tactics.