Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 106

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 128

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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Sentiment Analysis Patterns Price 105

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture. Getting started .

Data 101

Data Skills Meme Social Media Management 101

SocMed Sean

FEBRUARY 24, 2022

Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Facebook’s Historic User Data Runs Deep. Another reason why Facebook is a viable option for marketers is the tremendous amount of data the site collects from users. Reasons to Continue Marketing on Facebook.

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Facebook Strategy Marketing Travel 130

The Realtime Report

JULY 2, 2020

Nearly every aspect of our lives now produces data. IoT device growth will open a floodgate for more data control than we can imagine, and these data need to be monitored. In fact, the measures of customer behavior utilizing such data will also be known. How Can the Internet of Things Help Your Business? Final Thought.

Retail 140

Retail Transportation Energy Patterns 140

BeingOptimist

NOVEMBER 30, 2023

Discounted Goods: Overstock or clearance items from certain retailers can be re-sold on platforms where they command standard prices. This technology extracts relevant data from different online sources automatically, scouring the internet for price differences that can lead to profitable trade opportunities.

API 40

API Price Analysis Retail 40

Buzz Marketing for Technology

MAY 15, 2013

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

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Retail Analysis Analytics Data 202

Convince & Convert

OCTOBER 16, 2013

And as any growth hacker can tell you, data can help us give you a better experience , come back more often, and spend more time in our spaces. In retail, this already happens – we know that loud music inside clothing stores encourages people to buy more, for instance. The Future of Space Optimization. Thousands of years old.

Data 137

Data Startup Hotels Analysis 137

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Now imagine not having anyone there to greet and interact with those customers.

Brands 275

Brands Repository Analysis Sentiment 275

The Realtime Report

AUGUST 29, 2019

Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season. During Cyber Monday, CSAT actually increased even more, by 6%.

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Study Telecommunications Airlines Survey 79

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture .

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Case Study Marketing Directory Retail 114

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

APRIL 17, 2024

Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. is valuable for collecting contact data within conversations, enhancing user engagement without compromising the chat flow.

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Hubspot Template Templates API 101

The Realtime Report

MAY 6, 2020

Sadly, the rookies in the United Kingdom don’t want to keep themselves updated about the news data as they think it increases the complexities. But not having skills in fundamental analysis is like driving a car without knowing how to stop it in an emergency. For that, you have to consider the news data. Press conference.

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CPI News Banking Conference 91

Ignite Social Media

JANUARY 25, 2018

It provides real-time demographic, behavioral, and interest data for the 1.9B Once Facebook returns the search, you get a treasure trove of data on your topic. The data is broken down into three tabs: overview, audience analysis and post trends. The last section under Audience Analysis is “Behaviors”.

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Facebook Sample Samples Sentiment 107

Firebelly

NOVEMBER 26, 2012

By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. A new IBM analysis of real-time sales data from Black Friday shows that Facebook and Twitter aren’t about to become the revenue freeway for retailers.

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Social Media Retail Foursquare Reddit 193

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Updates to LinkedIn times to post. Changes in social media message volume.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

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Industry Real Estate Social Media Sports 123

Social Media Network Marketing

OCTOBER 22, 2009

Market Basket Analysis is used to identify or gain interesting insights into the way customers buy items. Market basket analysis is not limited to retail sales but are applied to a wide range of areas like analyzing credit card purchases, fraud detection for insurance claims and so on.

Analysis 50

Analysis Patterns Insurance Marketing 50

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

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Influencer YouTube Campaign Price 183

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments.

Tourism 109

Tourism Travel Education Engagement 109

Visually SM

MARCH 4, 2015

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

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Team Questions Retail Marketing 124

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. — MoonPie (@MoonPie) April 10, 2020. option to donate a pair to a healthcare worker.

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Strategy Metrics Hubspot Retail 143

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data.

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Research Social Media Marketing Retail 265

Social Media Network Marketing

JULY 29, 2009

Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept).

Analysis 50

Analysis Marketing Retail Aggregator 50

Keyhole.co

JULY 11, 2023

Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer. Onboard your influencers and track their KPIs on Keyhole 6.

Hashtag 52

Hashtag Campaign Instagram How To 52

Visually SM

MARCH 4, 2015

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

Team 100

Team Questions Retail Marketing 100

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help.

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Conversation FAQ Sentiment Banking 79

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. To truly create impactful content, you must be able to analyze and make data-driven content decisions more frequently—not just on a quarterly or yearly basis when larger content and strategy audits occur. To do this, they tap into Tagging.

Strategy 123

Strategy Brands UGC Marketing 123

Unmetric

MAY 10, 2019

The Indonesian retailer made their fans happy in the form of a sale every day during Ramadan. Data Analysis Methodology. All data has been compiled and analyzed from Unmetric Discover , the world’s most extensive catalog for branded content. Tokopedia asked fans to perform a series of steps to win the contest. Tang India.

Engagement 92

Engagement Social Media Retail Curation 92

Convince & Convert

AUGUST 27, 2013

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors. Our Hypothesis. Breakdown of People Frequency of all Brands in the Study. Take a close look.

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Research Engagement Facebook Retail 164

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. These ads tend to trigger consumers to get started with their Christmas shopping ; it is undoubtedly, the busiest and most profitable time of the year for retailers. Santa’s coming!!

Campaign 68

Campaign Retail Analysis Blogger 68

Hootsuite

MARCH 23, 2022

Tap the Insights tab to access your Snapchat analytics data. Once you’re in, you’ll have access to all of your Snapchat analytics data. Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. Can’t see Insights on your app? You might not have a large enough following just yet.

Analytics 144

Analytics Tools How To Metrics 144

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Keyhole is one such tool that helps you with competitor analysis and social listening. This is a good refresher before you add real-time profile trackers for detailed analysis.

Social Media 52

Social Media Strategy How To Analysis 52