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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? This isn’t a surprise.

Sports 83
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 114
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers.

Brands 275
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15 most engaging Back-to-School social media posts

Unmetric

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns. Instagram was the most preferred social network for brands. Data Analysis Methodology.

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Industry benchmarks to inform your social media presence

Sprout Social

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Industry 123
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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content. These are two things you need to figure out in order to craft the best content for LinkedIn.