Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 108

Brands How To Sentiment Metrics 108

Jon Loomer

MARCH 27, 2022

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). Instead, I understand that this information still has value.

Eventful 203

Eventful Report Facebook Aggregator 203

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS .

Social Networking 150

Social Networking News Aggregator Journal 150

yMarketingMatters

NOVEMBER 11, 2013

Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. Here’s how to develop streams of information and ideas for your content publishing: 1. There are a number of good aggregators on the web.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 107

Template Templates Social Media RFP 107

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

News 158

News Google Tips Press Release 158

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? The more data you can gather, too.

Reputation 95

Reputation Sentiment Analysis Notification 95

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127

Review Brands How To Analysis 127

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

MAY 23, 2023

When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. But for the most part, it’s old data.

Team 133

Team Social Media Management Skills Trends 133

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. and Mogulus, or Qik on a cell phone.

Social Media 232

Social Media Press Release Marketing Widget 232

Buffer Social

DECEMBER 5, 2023

We also sourced advice from our network of Content professionals, which boiled down to a few key tips that have informed how we approach the program. Setting up guidelines and FAQS After conducting the research, we used the information we gathered to outline the elements of the program. Submissions are sent in Typeform.

Guidelines 87

Guidelines Posterous FAQ Team 87

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Keyhole.co

JANUARY 17, 2024

Understanding whether sentiments are positive, negative, or neutral can help you assess the public perception of your brand and make informed decisions to enhance customer satisfaction. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Socialmedia.biz

SEPTEMBER 26, 2016

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. See LinkedIn work information on Facebook.

Tools 60

Tools Marketing Meme Startup 60

Adam Sherk

MAY 15, 2012

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. And Google+. And what the heck is Google+? It is called aggregation! Or stand over the fax machine feeding through one press release at at time.

Press Release 269

Press Release Vocus Video Embedding 269

Buffer Social

OCTOBER 2, 2023

Twitter removed the feature allowing users to report misleading information. The platform may soon integrate Google Search results , expanding its functionality. User Engagement and Demographics Gen X on TikTok: The under-targeted Gen X demographic on TikTok presents a potential untapped market for brands.

News 80

News Report Social Media Instagram 80

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Direct Marketing Observations

MARCH 21, 2011

This past Friday, YouTube created the YouTube Person Finder a channel that is aggregating video messages from the victims and the people affected by the massive earthquake and tsunami that hit northeastern Japan more than a week ago.

Social Media 171

Social Media Strategy ROI Aggregator 171

Convince & Convert

APRIL 10, 2018

Plus, every conference has the same MVP attendee: some guy named Google. Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. You should also gather social information from all registrants.

Eventful 155

Eventful Social Media Conference Hashtag 155

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Customers are now more informed and knowledgeable than ever. Social proof marketing is heavily integrated into many of today’s marketing messages. How It’s Used Today.

Badge 42

Badge Marketing Aggregator Influencer 42

ProBlogger

JULY 30, 2014

Getting on Google News. As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. What is Google News and why is it important? Quality of content.

News 52

News SEO Google Press Release 52

Ignite Social Media

MAY 18, 2016

With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. Destinations on Google. In March of this year, Google Search added a new feature specifically designed to help people plan vacations.

Social Media 113

Social Media Travel Hotels How To 113

Adam Sherk

FEBRUARY 22, 2011

It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.

Press Release 237

Press Release Aggregator Sample Samples 237

Bill Hartzer

MAY 18, 2015

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. If so, how has it suffered?

Small Business 60

Small Business Google SEO Adwords 60

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. (If As marketers, we want our content to have the longest shelf-life possible.

Reputation 143

Reputation Content Curation Storify 143

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Brands 112

Brands Sentiment How To Analysis 112

Twist Image

JUNE 24, 2013

Following are some of the richest and deepest places to grab a master''s level education in marketing. One of the marketing industry''s premiere trade magazines offers up a slew of free e-newsletters that are chock full of information and insight. Marketing Charts. Interested in marketing to moms? Media ReDEFined.

MySpace 110

MySpace Marketing Digg Education 110

ProBlogger

OCTOBER 8, 2014

Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide only the best results for those using Google while skimming through search results. Google Ranking Criteria. Since Panda 1.0,

Google 55

Google Strategy Directory Forums 55

Convince & Convert

APRIL 10, 2018

Plus, every conference has the same MVP attendee: some guy named Google. Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. You should also gather social information from all registrants.

Eventful 107

Eventful Social Media Conference Hashtag 107

Webbiquity SMM

AUGUST 23, 2011

A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time. Syndication is also helpful. Search is the top source of traffic for most blogs over time.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. When someone visits your Page for the first time, you want them to be able to find all the necessary information. Run a brand name search on Google to see what shows up.

Facebook 121

Facebook How To Metrics Hashtag 121

Small Business Mavericks

NOVEMBER 20, 2011

It didn’t take long for some people to figure out early on in social media marketing circles to link up their social media accounts.That is, whatever you post to one automatically posts to another. There are good reasons why you shouldn’t post the same information to each of your social media streams.

Tumblr 98

Tumblr API WordPress Aggregator 98

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. For community managers, pulled in a thousand directions, this can be valuable information to help them prioritize their focus. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273