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Customer Experience in the Age of the Aggregator

Simply Measured

In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. So, how can you create customer loyalty in an online world full of sites battling it out with aggregators like Facebook, who want to be the home of everything?

Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. Content Marketing SEO aggregate content content creators content marketing content marketing strategy content quality engaging content keyword research original content SEO specialists

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.

What’s the law around aggregating news online

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Open Research: A Framework for Social Analytics

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. data above).

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices,   is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Picture this. It''s a scene played-out in many homes for nearly 70 years.  .

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Making Data Relevant: The New Metrics for Social Marketing

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. If businesses shift their focus to a conversation-based, rather than a comment-based sentiment analysis, they will be able to get a far better read on the aggregate sentiment of online chatter.

Content Aggregation For Links, Traffic And Buzz

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Slide 11: Americans are increasingly going online for news. Email is the #2 priority. Email.

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?

How to Use Data to Enrich Your Content


Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. The average teen sends 60 texts per day, up from 50 in 2009 ( Pew Research Center ). Here are the essentials you need to know to use data wisely and effectively. Speed up your research. Finding the right data to support your content can take a lot of time. Make sure your data is credible. How can you test whether data is well-founded? They add scale.

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. Only 3% regularly or sometimes gets news from Twitter.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Will content and access methods continue to fragment further, creating additional challenges for media research?

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Monitoring brand mentions, share of voice, sentiment etc. Measure visual brand mentions. Gain deeper insights.

The Single Most Important Trend to Consider in Your Social Media Strategy

Ignite Social Media

While there are many trends that need to be considered – they are pointing to a much larger shift in social media marketing that marketers need to step back and consider: The way consumers discover, research, and share brands and products is changing dramatically. Let’s take a look at data that supports this assumption. ” Is it the rise of messaging applications?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Computer Writing and Research Lab. Aggregations are bottom-up characterizations of large sets of information, enabled by â??applications applications that aggregate individual work practices in order to depict relations among the work of group membersâ?? in which individuals characterize parts of a large data set for their own use. Now reading from the top of the page.

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How are association publishers building new and existing revenue streams?


The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Useful DataIMPORTANT – THIS JUST IN. To take the survey online, simply  click here.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

Total engagement is the aggregate number of interactions (likes, comments, and shares) of posts on this company’s Facebook page during this time period. Social Media Research community management competitive landscape dominant social channel rivaliq social media channels social media strategy social networking But which channels are a must-have for your business? posts per day.

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link. Thanks for the write up.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Kathy Lee Berggren, a professor at Cornell University, teaches oral communication with a “heavy research component.” research etc.

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. And that’s the other part of this research that really shook me up. Is the golden goose poisoned before it’s even an adult? Not one bit.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Best Social Media Stats and Market Research of 2010 (So Far).


The 2013 State of Community Management Survey


little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine): Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy? From the Trenches Useful DataWhat difference does community management make?

10 Tools for More Productive Online Marketing


Ugh, data. But it is a cool little app that allows you to automate data aggregation into usable, simple spreadsheets that are easy on the eyes. Research content from any brand or competitor, see how it is performing, and find out how you match up. They offer free searches and data, but it is worth paying for their pro services if you are really serious. DrumUp.

25 Excellent Content Marketing Tools for Your Brand


The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5. Successful content marketing initiatives have many moving parts. Content Curation Tools.

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Social Media Growth: 65% of Adults Online Now Use Sites [Infographic]


Drilling down further, the research also shows that social media use among Baby Boomers is growing at a faster clip — among users aged 50-64, 33% say they visit a social network daily , a 20% increase from last year. It aggregates data from the Pew report along with some other recent statistics, showing how much social media has forever changed how we interact and connect online.

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PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

discovered an incredibly targeted social influencer outreach tool ** that not only gave me data on how active the particular writer is, it also told me the types of products they buy and what price points they’d like to cover (because you shouldn’t pitch someone who covers apparel from Target when you’re selling $1500 dresses). ” At first, I scratched my head. Months.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Fliptop ($) | A customer intelligence platform that uses publicly available information, including social data, to score leads so you can prioritize your pipeline, better target your audience, and know more about your customers.

Curation: The end of content aggregation as we know it

™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Curation: The end of content aggregation as we know it Comments 0 Advertisement When it comes to the problems plaguing digital publishers, a museum is the last place one would think to look for solutions. presents publishers with every piece of content it aggregates.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll want to learn from previous data so it’s important to be able to track this. Ubervu  was recently acquired by Hootsuite.  It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. Global multi-language capabilities – A truly global solution with data from the major languages around the world. Who is monitoring you?

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

just opened it now to see broadcasts about Ukranian elections, social media statistics, quotes from the New York Times, infographics, startup tools, research findings, and professional headshots being tweeted and occasionally retweeted. The data was aggregated by RescueTime , a great productivity app tracker.). In 2006, social media was building steam in the United States.

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The Era of Social Selling Starts Now.

Koka Sexton

Over the years there were shifts in tactics and new technology introduced that would automate the calling process, send more emails and even apps that would fill my CRM with contact data. Companies that were buying data from a vendor and handing it to sales people to call was as bad if not worse than marketing departments that were blindly doing the same thing and then blasting out an email.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Answering the same question as the previous graph, this graph shows the aggregated data, grouping together similar answers. Well, you’re in the right place. Thank you!

Realignment #3: From Passive Knowledge to Collaborative Discovery


Are your members asking for access to the latest research? What good will it do you if you stock your library with cutting-edge data that is not easily searchable or accessible to busy executives who are constantly on the move? From The Demand Perspective Leading From the Outside. This has become the association’s fastest growing program. Read Read case in this free white paper.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. According to recent research , one-fourth of all online time is spent with social media. Image credit: Spin Sucks. It’s true that social media remains in many ways a sort of wild west. No question. It can be.

Why Curation Is Just as Important as Creation [OPINION]

It’s a data free-for-all, and it’s just beginning. Andrew Blau is a researcher and the co-president of Global Business Network in San Fransisco. Computers can’t distinguish between data and ideas or between human intellect and aggregated text and links. This lack of aesthetic intelligence in a storm of data changes the game. Are Content Aggregators Vampires?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). Image credit: Buddy Media. No one has time to put every one of those tools through its paces. viralWoot

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Ultimate Guide to Social Media Marketing

Sprout Social

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Monitor Facebook Insights Facebook Insights gives you valuable data about who your audience is, what content they're engaging with and how your page is performing. Choosing Your Social Networks. Quick Stats 1.65 Quick Stats 9.8