Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

JULY 21, 2022

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. These could be: Raising brand awareness. In the Hootsuite 2022 Social Trends survey, marketers report finding Instagram and Facebook less effective while TikTok and Pinterest are growing in importance.

ROI 113

ROI HootSuite Cost Campaign 113

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms. Total contributors (and % active contributors).

Analytics 350

Analytics Social Media Trendrr Digg 350

The Realtime Report

JUNE 21, 2019

86% of customers gladly pay more for a better brand experience. At the heart of NPS is a simple, yet penetrating question posed to customers: on a scale of 0 to 10, how likely are you to recommend [name of brand] to a friend or colleague? Just how important is it to “wow” customers these days? Visitor Intent. Customer Churn Rate.

Metrics 79

Metrics Aggregator Price Loyalty 79

Hootsuite

JUNE 26, 2019

This feature is essentially a branded calendar notification. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Social media giveaway contests pump up your brand awareness and help convert followers to event attendees. Create an event page on Facebook.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Convince & Convert

JANUARY 17, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Listen Now. Keith Richards.

Questions 137

Questions Aggregator Banking Hosting 137

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is Sentiment Making Brands Stupid? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buffer Social

OCTOBER 23, 2023

Behind-the-scenes looks : Humanize your brand by offering a glimpse behind the curtain. Explore collaborations with brands for sponsored content or product placements. Ensure that the partnerships align with your brand and provide value to your audience. This could include ad revenue, channel memberships, or Super Chat.

YouTube 113

YouTube Tips Collaboration Trends 113

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Adam Sherk

AUGUST 11, 2010

It serves as an aggregator of our best local content. Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories.

Digg 166

Digg Marketing News Press Release 166

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Twist Image

JANUARY 29, 2011

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). This is from the executive summary.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. How Are Brands Using Suggested Replies? After all, great minds think alike—right? See you there?

Authentication 60

Authentication Social Media Management Travel Proposal 60

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Examples 115

Examples Brands How To Aggregator 115

Jason Yormark

JULY 20, 2009

For businesses that means another channel to connect current and new customers to your product or brand. Whether personally or for a business, Twitter can be a powerful tool to extend your brand. That way no matter where you post information, it aggregates everywhere saving you time, and ensuring your message gets maximum exposure.

Twitter 200

Twitter RSS Aggregator Disqus 200

Adam Sherk

SEPTEMBER 3, 2009

a group of articles on a particular topic) are ranked according to “aggregate editorial interest.” PageRank is a lesser factor in Google News, used “delicately” since the linking structure of a brand new article is going to be different from an article published years or months ago. Using XML news sitemaps is encouraged.

News 158

News Google Tips Press Release 158

Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. You can also create a list of your favorite content providers and do a quick survey of them each day. In contrast, just one in eight feel the same way about brand-created content. Facebook Fan Pages.

Social Media 264

Social Media Content UGC Curation 264

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors. Once you start consistently engaging your promoters, you turn them into brand ambassadors.

Survey 89

Survey Loyalty Data Aggregator 89

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

APRIL 29, 2021

Line also doubles as a news aggregator and media streaming service, providing users with access to daily articles, more than 70 million songs, manga, live videos, games and much more. For its part, Line was renamed A Holdings Corporation, although it is still branded and recognized as Line. Run Line surveys. Be strategic.

Brands 119

Brands HootSuite Yahoo Survey 119

Sprout Social

JANUARY 29, 2024

The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture. Strong brand reputation management practices ensure that the picture is a good one.

Reputation 120

Reputation Review Sentiment Software 120

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t,” says David Eldridge, CEO of Alterian. The term ‘engagement ‘ is popping up all over the place.

Engagement 40

Engagement Alterian ROI Loyalty 40

Diva Marketing Blog

DECEMBER 17, 2009

Steve contributes to the Small Business Branding blog , Marketing Profs Daily Fix , and was recently featured in an article on Better Branding in TheStreet.com. Steve has also launched several on-line portals with aggregated content feeds from the blogging community; PharmaCentral , the Marketing Bloggers portal, and BrandingWire.

Pharmaceuticals 74

Pharmaceuticals Social Media Policies Marketing 74

Ignite Social Media

FEBRUARY 11, 2021

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. purchases, scheduled events) divided by ad spend.

Social Media 171

Social Media CPC CPA Aggregator 171

Buzz Marketing for Technology

JULY 22, 2008

Blog Surveys & Directories. The Human Brand. want to see more: - original research,surveys etc. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. The Wisdom of Crowds. · · Advice for Entrepreneurs. Finding & Creating Meaningful Work. Don Dwiggins.

How To 100

How To Compete Skills Directory 100

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management?

Reputation 100

Reputation Software Tools Sentiment 100

Buzz Marketing for Technology

JULY 24, 2008

Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. The Human Brand. want to see more: original research, surveys etc. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually.

Technorati 100

Technorati Aggregator Resources Survey 100

Sprout Social

OCTOBER 10, 2018

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. Consider the benefits of social media personas below.

Social Media 107

Social Media Engagement Brands How To 107

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc. Imagine if something was about to trend that was really negative about your brand, I think you’d want to know about it!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. The Human Brand. want to see more: original research, surveys etc. Don Dwiggins. Dynamic Driveler.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. The Human Brand. want to see more: original research, surveys etc. Don Dwiggins. Dynamic Driveler.

How To 100

How To Repository FAQ Aggregator 100

ProBlogger

MARCH 12, 2015

A quick and simple interview performed on 50+ prospects at a trade show, conference, or networking event will give you greater insight into your audience’s pain points than a month-long online customer survey. Dedicate each new blog post to a different pain point and you’ll command attention online.

Eventful 20

Eventful Content Startup How To 20

Hootsuite

JANUARY 10, 2024

It’s not the best for creating brand elements like logos or packaging designs, though. Brand identity, after all, calls for more than just aesthetics. That makes it a great tool for generating on-brand articles, social media posts, and scripts that consistently reflect your voice. Canva Creating a brand from scratch?

Tools 99

Tools HootSuite Price Marketing 99