Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. By Gini Dietrich. They asked what is being measured. Very good.
How to Survey Your Audience
Convince & Convert
FEBRUARY 12, 2015
One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. Decide Upon a Goal A single, all-encompassing survey for every one of your marketing campaigns isn’t going to cut it. If they’re filling out your survey, you should be grateful.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites. I’m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. million visits in 2009 to 22.7
The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
SEPTEMBER 17, 2012
The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. The biggest challenge for brands for the second half of 2012 remains Measuring ROI.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Branding Bricks ). 2. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Spending on digital marketing is predicted to grow 12% in the next year, while budgets for traditional (non-Internet) advertising will fall 2%. ( The CMO Survey ). Image credit: MarketingProfs. combined. combined. next year.
Socializing Your Brand [Infographic]
NOVEMBER 22, 2011
Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Executives believed that a larger part of brand’s image and reputation is dependent on whether it is present on social media and it is active or not. infographic].
Show 487 - Using Mobile Surveys for Customer Insights
MAY 26, 2014
The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. Anna Farmery talks to Mark Penson, CMO of Survey Anyplace , an expert in using mobile surveys to get real-time customer feedback. Are mobile surveys right for you? What do they offer your brand? You can read more about Mark''s ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post. Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer? We discuss.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. If you still have trouble identifying engaged employees, consider sending out an engagement survey. It’s simple.
Social Media And Branding [Infographic]
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Studies Showing Why Your Fans Break Up With You.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. 23% say they can’t prove any impact at all. ( The CMO Survey ). But apparently not. Meghan M.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.
In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey
APRIL 18, 2013
The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Lee Pacchia : “This is the 3rd year for this survey. WHAT IS AN INVISIBLE USER?
Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World
MAY 4, 2016
With the rising rates of ad blocking, adoption of mobile-first everything, and social media app use, brands and marketers in all industries are realizing just how critical using video content and channels like social media are to building an effective, comprehensive, and multi-platform marketing communications strategy. Key Quotes.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. SOCI brings your Facebook page to life with branded business pages. Facebook Survey and Poll Apps.
All Polls and Surveys Are Not Equal
AUGUST 10, 2011
In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. The damage has been done to an already lagging brand. Image by renaissancechambara. Indeed, they are.
How to Buy Social Media Services: A Survey
Bare Feet Studios
AUGUST 2, 2012
As an initiative for the Social Media Club Hawaii Chapter in 2011 , I set up a survey of social media practitioners, looking at compensation and services. You can Download a PDF of the Social Media Pay Survey here. This was an anecdotal poll of social media pros, conducted via an online survey that was shared through the SMCHI email newsletter and to our colleagues on Twitter.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Image credit: The CMO Survey. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. Of the 7.2
Why Your Brand Should Create Less Content
Convince & Convert
DECEMBER 18, 2015
Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Partner on Something That Organically Integrates Your Brand. Quick! If so, that’s not good.
Survey: Twitter Less than 1% of Traffic to Newspapers and.
MARCH 2, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. The highs for Facebook and Digg were 2% and 7.2%
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage.
What Happens When a Brand Embraces Its Story?
Convince & Convert
DECEMBER 17, 2015
I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome. Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. Jones Scones is my new favorite example of such brand.
How To Craft A Better Brand Story
APRIL 22, 2014
Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles. Respond to this benchmarking survey and get the results for free. Do you want to improve your association’s brand story? Join and meet others in the profession.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. The single most important thing marketers need to do right now is to engage their brand’s network. to share pertaining to your brand.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter.
Using Mobile Surveys for Immediate Customer Insights
MAY 25, 2014
Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. In-home surveys came via parcel post, in over-stuffed envelopes with any manner of surveys, from private businesses to the city collecting opinions about new urbanization plans. As PCs became more popular, so did online surveys.
Love Your Brand
APRIL 9, 2016
Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. What could we learn and replicate to get our brands to be a top performer? It turns out that Salesforce released their State of Marketing report that surveyed over 4000 marketing chiefs across various countries.
Twitter Preps Brands for 2016 Summer Olympics (Infographic)
JULY 1, 2016
users expect during the Olympics, and Research Now’s findings were: Entertainment: This includes humorous takes on what’s happening in Rio, sharing video assets or creating exclusive branded content. Our research revealed that two out of three surveyed agree that Twitter provides unique insider access to certain people that can’t be found on other platforms.
How to Meet Your Consumers’ Social Media Expectations
NOVEMBER 14, 2012
In a recent report from Get Satisfaction , the expectations of this so-called 2nd generation of social media consumers versus the actions of brands have been sized and measured to give a status of how brands navigate in the landscape of social networks. landscape that holds a promise of great marketing potential to brands if approached correctly. Obviously. Why they choose you!
You’ve Got Brand Ambassadors. Now What?
Convince & Convert
JANUARY 28, 2015
Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. chose this brand because they are a great example of organizing and communicating with a brand’s most powerful influencer relationships —authentic fans! rate their love of me and my brand. They Have Secrets About Your Brand. Blog posts.
MUST READ new Pew survey about groups on the internet
JANUARY 19, 2011
There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations. See what you think. It is hard to underestimate the impact of social media and internet use on group engagement. As noted [.],
Social Media As Brand Awareness
Small Business Mavericks
SEPTEMBER 10, 2012
61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. Among those channels included: Brand awareness. didn’t participate in this survey, but I think I would have answered along with the majority of marketing agencies and selected brand awareness and content marketing as the two primary purposes for social media. Marketing campaign.
How to create future brands
Blue Focus Marketing
SEPTEMBER 26, 2011
Brands are on a Transformational Journey. Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The reason to choose one brand versus another will be fueled by its purpose. Today, like never before, brands are in the throes of change. The future.
Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?
The Realtime Report
JULY 10, 2012
Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. That figure is slightly lower in the US, where only 18% of internet users would buy from brands their friends engaged with on social media, as reported by eMarketer.
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Brands constantly use the flawed thinking that consumers are actually interested in useless dribble. Blog brands community Infographic perceptions
Six Killer Employment Brand Strategies for Your Business
AUGUST 27, 2015
We all know it: Killer employment branding is the wave of future. I t’s what you need to increase recruitment, find the highest-quality candidates, and even increase your profits. Employment Brand Strategies for Your Business. Here are six specific strategies to improve your employment brand. Repeat after me: An employment brand is not just an “HR thing.”. Scary?
Why do People Engage With Brands Socially (Infographic)
JULY 5, 2011
But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales. To really get people to socially engage with your brand or product, you need to produce content that are appealing to them.
REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network
JUNE 30, 2016
This change will mean less prominent exposure for brands and publishers sharing content on the network, and will require an increased focus on optimizing tactics, leveraging paid opportunities, and creating content that users will want to share with friends and family. 93% of Top Brands Posted in the Month of May. This is second only to Twitter, where 99% of brands posted in May.