The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. In 2011, 78% were monitoring social media channels for brand mentioning at least a few times a week and 73% were monitoring industry conversations with the same frequency. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012. Here I will attempt to bring out some key highlights from the report. MORE >>

It seems almost silly to be looking at how brands are behaving on social media these days. mere 20 percent of 200 businesses questioned by Forrester Consulting in a Dell-commissioned survey said social media efforts were at the core of their marketing efforts. ” Some of that may be due to the fact that 42 percent of the company representatives surveyed said budget was the greatest internal challenge to their efforts. Marketing is community now, not just saying, “Hey, our brand is great, buy us!” Shouldn’t this be old hat by now? MORE >>

m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3 Nearly all of the surveyed sites have seen substantial gains from Reddit in the past few years and significant declines from Digg. Related posts: Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%. billion pageviews in December), an impressive feat. MORE >>

Share 8 saves According to new figures released by a joint survey between Exact Target and CoTweet , Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. Surveying 1,550 U.S. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers like a brand or company on Facebook to “receive discounts and promotions.&# When it comes to getting freebies, 36% would like a brand who offered giveaways. Simple – you market. Isnt that backwards? Joe New! MORE >>

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. As you can see on the image above, the Fortune Global 100 companies are actually less present on Facebook than on YouTube by 2012: 74% of the companies having a Facebook presence compared to 79% of them using a branded YouTube channel. such as for different sub-brands or different geographic locations. In this blog post I put focus the findings related to Twitter and Facebook. MORE >>