Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Introducing the #worldstoughestjob. See you next week!

Communities 134

Communities B2B How To Forums 134

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

AUGUST 23, 2011

How to get it? So where does blog traffic come from, and how does this change over time? This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. This list will show you how to unlock your tweets’ full potential. This is where the value of Twitter hashtag analytics becomes priceless.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. But they may not understand why it’s so important or how policies differ. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 167

How To B2B Social Networking Apple 167

Keyhole.co

NOVEMBER 17, 2020

So, we made this Social Media Marketing 101 guide just for you. What you may not know is how to get started and make social media work harder for your small (or new) business. What you may not know is how to get started and make social media work harder for your small (or new) business. “How?,”

Social Media 91

Social Media Marketing Hashtag Small Business 91

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? The more data you can gather, too.

Reputation 97

Reputation Sentiment Analysis Notification 97

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

ROI 97

ROI Cost B2B Organization 97

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Dig deeper and become a master of it with this guide. .

Tools 94

Tools Sentiment How To Team 94

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. A well-rounded social media manager should understand analytics and grasp the fundamentals of sales and marketing. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. How to create a buyer persona using data from social media.

Data 141

Data Social Media Sentiment Team 141

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. Over to You.

Adwords 155

Adwords How To Module Aggregator 155

Idaconcpts

AUGUST 26, 2010

Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Buzz Marketing for Technology. Direct Marketing Observations.

Social Media 132

Social Media Aggregator Technorati B2B 132

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. A well-rounded social media manager should understand analytics and grasp the fundamentals of sales and marketing. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

JULY 9, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help. Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. How to find your best time to post on social media.

Study 111

Study Social Media Overview Aggregator 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Joel Comm: “The majority of social media users aren’t aware of the alternative channels currently on the market, or soon-to-be-released. Golden opportunity knocking for us as marketers!

Social Media 92

Social Media LinkedIn YouTube Platform 92

Social Selling Masters

OCTOBER 31, 2016

As consumers shift towards mobile and web-based applications, many B2B salespeople will see their jobs taken over by automated bots. Salespeople want to join industry shakers; they also prefer to follow leaders who know how to lead. 100 million people in the over–50 market means a longevity boom. billion this year.

Trends 40

Trends Aggregator Collaboration Applications 40

Sprout Social

MARCH 8, 2019

Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Beyond your brand name, “how to” queries are great to track as well. Simply put, its user base is not exactly friendly to businesses or marketers. How to wrangle your online social listening.

Reddit 100

Reddit Tumblr YouTube Review 100

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Buffer Social

JUNE 13, 2019

Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with your brand. Source memes from meme aggregators and Reddit.

Meme 75

Meme Instagram Feed Feedly 75

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? Just What Do Marketers Do, Anyway?

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 100

Strategy Marketing Case Study How To 100

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Rae explains all. Facebook Ads: Will They Work for You? (SEO

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting. This, I'll try. what do you do?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

MAY 20, 2019

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). This profile can be used as a predictive model to determine how to reach and retain that customer.

Data 110

Data Platform B2B Marketing 110

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Sprout Social

APRIL 23, 2019

Creating and maintaining an up-to-date LinkedIn Page is crucial for any marketing strategy. As a certified LinkedIn Marketing Partner, Sprout is now the second company to release “real-time” notifications for comments in the Smart Inbox, making it even easier to build connections with your consumers. Resources and case studies.

LinkedIn 106

LinkedIn How To Notification Organization 106

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Hey guys, it is Jay Baer.

Marketing 60

Marketing Content eBook Joomla 60

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? For example, Medallia , an enterprise customer experience platform, used Sprout to hone in on relevant metrics that informed them how to use content more effectively to better engage their customers in different industries.

Platform 73

Platform Tools Curation LinkedIn 73