The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

DECEMBER 7, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. via Tumblr.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. And, we see how women are leading the world of content marketing.

Content 170

Content Nielsen Marketing Badge 170

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

The Realtime Report

MARCH 21, 2014

if you have additional updates, or a social network that you feel should be on the list. . A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. 8 in 10 U.K.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based

Small Business 89

Small Business Advertising Nielsen SMS 89

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. We work with social media and have done so since 2008, which means that for many of our clients, we have entered unknown territory together. Dark Social – We Only See The Tip of The Social Media Iceberg.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” ” Social Media Stat of the Week: Only 4.2%

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing. Channel management (separate reporting for each channel).

Software 101

Software Marketing Analytics B2B 101

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Are you working with a team or collaborating with a client? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Proactive Report

MAY 6, 2010

One of the keynote panels was about the media and their needs in today’s Web 2.0 After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Does it have links to all your social media content?

Press Release 109

Press Release comScore Case Study Nielsen 109

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. In other words, having a Facebook page for your small business is a great way to advertise. million in equivalent media per year. Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Proactive Report

JANUARY 5, 2010

Eric Franchi, who writes for VideoInsider on MediaPost opened his predictions for 2010 with this statement: There will be an uptick in brand advertisers entering the online video space, quickly. And a few months later they reported that online video usage continued to see strong month-over-month and year-over-year growth.

Video 77

Video Trends Nielsen Mobile 77

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide.

Metrics 127

Metrics Postrank Klout Marketing 127

Proactive Report

MAY 6, 2010

One of the keynote panels was about the media and their needs in today’s Web 2.0 After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Does it have links to all your social media content?

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

OCTOBER 5, 2011

Her focus is to manage social media for one of the non profit's community education programs. So I am familar with the demands of funding source reporting. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Life was good.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

MARCH 13, 2017

Growing your social media following. Social shares (when done correctly). Social proof is even more powerful when it comes from someone your prospect knows. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Customer testimonials.

Conversation 111

Conversation How To Review Influencer 111

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Read Me On BNET Watch Me In Action Book Me! Liked what you saw?

Google 254

Google Class Creative Commons Yahoo 254

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. They analyzed more than 5.7

UGC 87

UGC Report Social Media Nielsen 87

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The world has changed.

Press Release 217

Press Release Nielsen Blogger SEO 217

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. CPC on Instagram.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. CPC on Instagram.

CPC 85

CPC Video Cost CPM 85