Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Content creation: $5,250 per month.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. The report revealed that the most relevant accounts for the Madrilenians (Aged 24 to 49) segment are extremely mainstream accounts with no association to any particular areas of interest.

Nielsen 112

Nielsen Overview Sports Influencer 112

The Realtime Report

APRIL 7, 2014

YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age).

News 176

News Types Nielsen Social Media 176

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day. It won, and he''s done just that.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?

Mobile 90

Mobile Engagement Organization Video 90

Twist Image

SEPTEMBER 11, 2014

And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising). connected tv.

YouTube 80

YouTube Nielsen Mobile Advertising 80

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. No kidding! What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based

Small Business 87

Small Business Advertising Nielsen SMS 87

The Realtime Report

MARCH 21, 2014

A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Please email marissa@modernmedia.co 8 in 10 U.K. Twitter Users Log In Via Mobile.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Monitter : Track up to three distinct keywords at the same time on Twitter.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 159

Klout Nielsen Influencer Social CRM 159

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. in media value for every $1 they spent on paid media.

Influencer 97

Influencer Social Media Nielsen Collaboration 97

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Oktopost

APRIL 22, 2019

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Altitude promises deep insights into customer behaviors, which it delivers by offering a wide range of customization options for reporting and attribution modeling. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. The average person spends 590 minutes a day exposed to advertising , and the grocery store is no different – these sale signs are everywhere.

Retail 79

Retail Nielsen ROI Sentiment 79

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

JANUARY 5, 2010

Eric Franchi, who writes for VideoInsider on MediaPost opened his predictions for 2010 with this statement: There will be an uptick in brand advertisers entering the online video space, quickly. And a few months later they reported that online video usage continued to see strong month-over-month and year-over-year growth.

Video 77

Video Trends Nielsen Mobile 77

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Proactive Report

MAY 6, 2010

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. I’ll be in NYC for the Bulldog Reporter Media Relations Summit at the end of June. Newsroom are under tremendous pressure today. Need help?

Press Release 109

Press Release comScore Case Study Nielsen 109

Convince & Convert

JANUARY 19, 2015

Nielsen says that advertising from companies is trusted by 47% of global citizens. Add subtle competition cues with reporting. Once you’ve moved beyond your initial star, and have several (or many) participants, you should begin using data and reports to stoke competitive instincts.

Trends 60

Trends Content UGC Marketing 60

Proactive Report

MAY 6, 2010

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. One of the keynote panels was about the media and their needs in today’s Web 2.0 Newsroom are under tremendous pressure today.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

Influencer 60

Influencer Brands Marketing Authentication 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. In other words, having a Facebook page for your small business is a great way to advertise. Social media management company Sycapse’s report was completed in the summer of 2010.

Facebook 172

Facebook Study Small Business Nielsen 172

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Note: to see an example Share of Voice report, check out the example graphic we commissioned for The NOW Revolution from Chris Sietsema at Teach to Fish Digital ).

Metrics 127

Metrics Postrank Klout Marketing 127

Diva Marketing Blog

OCTOBER 5, 2011

So I am familar with the demands of funding source reporting. Back in the Mad Men advertising days broadcast media success was about the reach and numbers. High Nielsen ratings were the gold ring. Among other elements, our grants measured success by the number of people we serviced; as well as the out reach we did.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. The sum of all ratings (e.g.,

Social Media 171

Social Media CPC CPA Aggregator 171

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine.

Google 254

Google Class Creative Commons Yahoo 254