Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. As suggested in the report, choose one or two of the business objectives you consider the most important to your business specifically.

Report 242

Report Content Nielsen How To 242

Mindjumpers

NOVEMBER 16, 2012

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. The report defines content marketing as both “an art and a science. Similar Posts: How to Kick-Start Your Content Marketing [Report].

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

JULY 10, 2012

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. However, according to the Facebook IQ 2012 report , 41% of brands maintain at least one local country page. Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

The Realtime Report

DECEMBER 7, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. via Tumblr.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Stay N' Alive

MAY 11, 2017

Even if millennials are stereotyped as the “selfie” generation that lives on social media, they aren’t the only audience on there. In fact, if you think they are the generation that spends the most time on social media, you would be mistaken! of millennials follow a brand on social, and 58.9%

Social Media 50

Social Media Nielsen Marketing YouTube 50

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. And, we see how women are leading the world of content marketing.

Content 170

Content Nielsen Marketing Badge 170

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 164

Social Media Quantcast Metrics Comparison 164

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Net-Savvy Executive

JANUARY 6, 2011

So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). European Social Media Trends , Trendstream (Sep 2010).

Patterns 89

Patterns Social Media comScore Nielsen 89

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. Social media benchmarking is still in its infancy. Not All Data Is Public.

Nielsen 120

Nielsen Content Comparison CPM 120

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Harp Interactive

APRIL 27, 2010

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Hootsuite

MAY 18, 2023

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Looking to make a splash with short-form video content?

Video 112

Video HootSuite How To UGC 112

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. We work with social media and have done so since 2008, which means that for many of our clients, we have entered unknown territory together. Dark Social – We Only See The Tip of The Social Media Iceberg.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Convince & Convert

JULY 19, 2012

Then there are so many other things that have helped it explode in the last year, especially with social media. That Jakob Nielsen and other people have researched that nobody really reads online anyway. I’ll use it in reports. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 127

Social Media How To Consultant Data 127

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

The Realtime Report

MARCH 21, 2014

if you have additional updates, or a social network that you feel should be on the list. . A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Social Media Statistics mobile social media statistics social networking statistics Twitter Twitter mobile use UK'

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Proactive Report

FEBRUARY 22, 2011

Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics. Read the article >> Search Is Paying Attention to Social, You Should Too. The strategy: using social media-flavored PR to influence the search marketing ecosystem.

News 65

News Social Media Strategy Nielsen 65

Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. We don’t take customer feedback on social lightly—and you shouldn’t either.

Team 65

Team Products Nielsen Patterns 65

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Are you working with a team or collaborating with a client? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing. Channel management (separate reporting for each channel).

Software 102

Software Marketing Analytics B2B 102