Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Facebook was not initially built to monetize; it was built to go viral.

Sites 256

Sites Facebook Aggregator Mobile 256

Waxing UnLyrical

DECEMBER 20, 2012

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. The Page will show up in Google search results. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt. Here are a few excerpts.

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CPM Handbook Comparison Consultant 204

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising? If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Facebook Tumblr Yahoo Flickr 263

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Even more fantastic would be revenue rates by campaign captured in Google Analytics. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

JUNE 4, 2014

So which one garnered more interest according to Google trends? Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Holistic media and commerce.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Angie Jeffrey.

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Hubspot Syndication URL Training 100

Waxing UnLyrical

JULY 14, 2014

Social media advertising is useless (or is it?). Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. Doug Haslam authors this excellent post on why a little extra time (though NOT 45 days) can go a long way when planning and executing a social media campaign. Shock, horror! How does your brand conduct a stellar campaign?

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

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Consultant Banking Metrics Data 163

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

JUNE 15, 2015

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” ” Any of these strike a chord? Based in the Washington, D.C.,

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Conference Diagrams Journal Consultant 100

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. The Science of Optimizing Your Facebook Advertising Campaigns. Twitter Facebook Google+ LinkedIn Monday Roundup: Optimizing Your Campaigns. So why not make the most of them… right? 4 Components Of The Best Social Media Campaigns. Just GOLD.

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

SEPTEMBER 14, 2012

pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!). For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

JULY 31, 2015

No wonder there’s such a huge emphasis on social advertising these days; day before yesterday Facebook posted a 39% jump in quarterly revenue , three-quarters of which came from advertising on mobile devices. Twitter Facebook Google+ LinkedIn The Changing Face of Authoritative Content. So clearly ads work.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

MAY 20, 2012

Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising. Google+ has stalled because, in spite of its amazing features (seriously, Hangouts is cool and you know it), it doesn’t have the already-existing numbers. Facebook is the standard.

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

SEPTEMBER 13, 2013

Type “inurl” or “allintext” queries in Google. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. Regardless, thanks for visiting!

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). I think you can expect to see solutions like Google Analytics get challenged by more nimble alternative solutions. Can AI Improve PR? AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

FEBRUARY 13, 2013

On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski. What is one Social PR campaign you’re in love with? It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

MARCH 4, 2015

He’s a sought after professional speaker with big name clients like Google and Walmart. It competes and wins against the global advertising agencies with deep pockets. And this creates a human quality for your brand that just cannot be replicated through other advertising and marketing means. Mitch has been prolific in his role.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. Twitter Google+ LinkedIn My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff. By April, I was working all day and managing contracts with clients by night.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

JANUARY 17, 2014

shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. The result: PR is poorly integrated with the rest of marketing. Many don’t understand PR or its value. Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

OCTOBER 28, 2016

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

MARCH 25, 2013

He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Twitter Google+ LinkedIn Lessons in Listening and Customer Outreach From Chobani. He has a CFO's view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MARCH 28, 2016

Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog. ” What are you doing to make over your strategy this year?

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. Twitter Facebook Google+ LinkedIn Monday Roundup: Knocking Down Silos.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. ” 5. Based in the Washington, D.C.,

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand? Guest Post by Simon Erskine Locke. Wouldn't you like to be in her kitchen?

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

MAY 27, 2011

If you’re coming to me, I am going to Google your name, your business, and see what is online about you, or what you have done in PR thus far. Very important: Google yourself! See what comes up from Google. Google your potential client! See what comes up. What will your strategy be? If not, sell me on it.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

MARCH 30, 2015

And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring. Most viral April Fools videos of 2014.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JANUARY 3, 2013

Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. Twitter Facebook Google+ LinkedIn 8 Free Smartphone Apps that Earn You Money. Sounds like something you do anyway, right? In his free time, he enjoys writing about marketing and technology.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

AUGUST 31, 2012

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. How Manwich Could Use Twitter Without Even Being On It.

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

JUNE 17, 2016

Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. Wouldn't you like to be in her kitchen?

Metrics 100

Metrics Banking Conference Consultant 100

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

APRIL 21, 2011

And if it helps any, check out Erica Holt’s post from a few months ago on how Google Insights can help you test search terms , in addition to everything else you do to use the best keywords. So, ideally your manual excerpt field is optimized for humans, and your plugin description area is optimized for Google-esque spiders.

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WordPress SEO Engineering Flickr 206

Waxing UnLyrical

JUNE 13, 2012

Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc. But a quick hit conflicts with lots of eyeballs lingering over advertiser impressions and clicking through to their product offers.

Fashion 248

Fashion Aggregator Journal Startup 248