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The real problem with Google might be Facebook

Convince & Convert

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

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The real problem with Google might be Facebook

Convince & Convert

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

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Free Content Is Killing Media (And Advertising)

Twist Image

There isn't enough advertising to go around. Everything that Sorrell talks about is true in the traditional advertising and media model. It's our traditional view of advertising that is holding us back. What will truly move marketing, communications, advertising and media forward is rapid innovation (err. media hacking).

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Less Money. Less Traffic. Advertising In Chaos?

Twist Image

Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. Yes, advertising continues to be a healthy business (see: Advertising. disruption.

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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. Will we move away from display advertising to another/better form of online advertising? What's truly missing for display advertising to be more successful? Better technology.

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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

On top of that, earning money through a blog is no longer a shoe-in – it’s an ongoing challenge, and for a lot of bloggers Google’s AdSense is the only life-support system they have for their writing projects. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there.

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Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

Google has agreed to pay a $22.5 million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. Google told users of Apple’s Safari web browser that Google would not place tracking cookies or serve targeted ads to those users.

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