Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Waxing UnLyrical

MAY 24, 2011

Balancing the positive news of growth is the cold reality that 59% of the AMEC members also said that they expected the dreaded AVE (advertising value equivalent) to remain a significant element in measurement programs for the foreseeable future. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission.

Social Media 227

Social Media Metrics Flickr Industry 227

Social Media Marketing

JULY 24, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 162

Social Media Flipboard Journal comScore 162

Adam Cohen

APRIL 12, 2012

Status updates about events can target the local city or region where the events are hosted. This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers. Photo credit: tj scenes via Flickr.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Trev Grant (Flickr) --.

Social Media 160

Social Media Automotive Klout Flipboard 160

Bare Feet Studios

DECEMBER 4, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > Why Are Advertisers Embarrassed by Advertising? Speaking of long-lasting brands.

Advertising 40

Advertising Upcoming Tourism Buy 40

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Webbiquity SMM

JULY 23, 2013

Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links. If you come across online advertisements touting “1,000 Backlinks for $14.00” or some similar offering, run—don’t walk—away. Social media.

Directory 194

Directory Types SEO Engineering 194

Talkwalker SM

MAY 12, 2016

Event organizers too, run into difficulties when trying to accurately value their sponsor deals. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity.

Sports 60

Sports ROI Metrics Social Networking 60

Waxing UnLyrical

AUGUST 19, 2015

They defined impressions as “Anytime a person is exposed to a news story about the event, including social media posts.” Advertising Value Equivalency (AVE). Image: Bill Brooks via Flickr, CC 2.0. ” No. An impression is an opportunity to see, read, view or hear a story. Julie O’Neil, Ph.D.,

Report 100

Report Committee Comparison Journal 100

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. What did I miss?

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

OCTOBER 24, 2011

She has been proactive about upcoming events and promotions we are contemplating so as to plan her pitches. If you are a brand or a business and you feel you need someone in PR to help you out, setting some structure and goals is a good first step. ” Image: John Drake Flickr , CC 2.0. Hindsight, as they say, is 20-20.

Flickr 163

Flickr Upcoming B2B Activities 163

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken. Image: Geoff Livingston via Flickr, CC 2.0. ALS #IceBucketChallenge.

Influencer 100

Influencer Campaign Marketing Fashion 100

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Jill Clardy (Flickr).

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Techipedia: Tamar Weinberg

MARCH 16, 2008

Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image source: splorp (Flickr).

Social Media 140

Social Media Foursquare Journal Flipboard 140

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. Image: asvensson via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Is location important?

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

JUNE 2, 2011

With the previous PR pros, we’d been having weekly meetings that went over PR, marketing events, and R&D (new flavors/products). Several times in the first three weeks, events were mentioned as “perfect fits&# for certain media outlets, only never to be heard of again. Image: whologwhy via Flickr, CC 2.0.

How To 191

How To Vocus Blogger Meeting 191

Social Media Strategery

FEBRUARY 2, 2015

Creative Commons image from Flickr user Slackley. People who go to as many networking events, conferences, and happy hours as they could just to be a part of the energy around them. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. .

Communities 50

Communities Startup Energy Creative Commons 50

The Marketing Blog

NOVEMBER 25, 2007

Lets try to look into NEON DISC and the media portal then I must admit that I’m yet to try out the watch but I’ve been fairly impressed by the portal and the video advertisement thanks to YouTube. The price is between 1195 to 2195 although according to the provoking advertisement, the price range starts from Rs.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Waxing UnLyrical

JANUARY 24, 2011

Image: Brad Stabler via Flickr, CC 2.0 Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. I also don’t recommend implementing tools willy-nilly because they are free.

Tools 247

Tools Adwords Marketing Class 247

The Marketing Blog

NOVEMBER 10, 2007

15 am CNG Auto-Rickshaw Jump to Comments CNG Auto – Delhi’s lifeline after Buses… There is still an opportunity for makemytrip and portals to advertise on the Auto Share this: StumbleUpon Digg Reddit 3 Comments Filed under Innovative Marketing 3 Comments Grace Hazelwood May 30, 2008 at 9:04 pm Claire whoa looks like a fun trip!

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

Waxing UnLyrical

JANUARY 4, 2011

Image: Dipanker Datta via Flickr, CC 2.0 “Liking&# a page translated from a click to a tangible emotion with human repercussions. Image: Gaurovonomics via Flickr, CC 2.0 Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. All this via one bare-bones blog and a Facebook group.

Social Media 195

Social Media Postrank Flickr Class 195

Laurel Papworth

APRIL 13, 2010

Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows.

Twitter 99

Twitter API Badge SMS 99

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Image: DBarefoot via Flickr, CC 2.0. The Business Journals (#bizjournals) believe you can.

Journal 175

Journal Compete Team Klout 175

The Marketing Blog

MARCH 21, 2008

41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. Home About In the Media Join the Conversation Cool Apps & Tools March 22, 2008.2:41

Web 2.0 104

Web 2.0 Startup FeedBurner Open Source 104

The Marketing Blog

AUGUST 5, 2008

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! 1 search-engine company has positioned itself as a startup in this job-advertisement. Books on my Plate August 6, 2008.3:19

Google 113

Google Startup Web 2.0 FeedBurner 113

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Professor Daniel Jutras’ classes begin with him and/or students covering some current events relating to the seminar’s topic. The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share).

Social Media 189

Social Media Class Forums Microblogging 189

Kikolani

JANUARY 16, 2011

If you’re talking specifically through social media, you could look to building a strong following on Twitter, for example, and then use services like Sponsored Tweets ( [link] ) or similar services where people will pay you to tweet advertising messages to your followers. as to if advertisers will want a space.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Class 184

Class Blogger Issues Review 184

The Marketing Blog

AUGUST 3, 2010

Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. Highest payouts for —Publishers High quality traffic for —advertisers or visit : [link] Reply rakhi August 4, 2010 at 3:09 pm hi. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. No, I didn’t watch it when it was on the air. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

The Marketing Blog

MARCH 2, 2010

things get public, u basically sorta ‘advertise’ urself and ppl can just take a peek and comment. And furthermore u can control who can see ur posts, pics, vids or watever. u can limit ur stuff 2 ur friends or even include ur friends’ friends. or u can just make it 100% private full stop.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

They used Twitter, so that attendees could tweet and discuss the events with their followers. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JUNE 27, 2008

Add to groups/events. Groups/Events. Mostly from iStockphoto.com and Flickr. Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Save to favorites. Download file. socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement. Getting it right.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270