Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Techipedia: Tamar Weinberg

MARCH 16, 2008

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Starbucks could hire a special Twitter room for a competition or an online event and then invite members.

Twitter 99

Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Professor Daniel Jutras’ classes begin with him and/or students covering some current events relating to the seminar’s topic. The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share). Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Waxing UnLyrical

JANUARY 24, 2011

Image: Brad Stabler via Flickr, CC 2.0 Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. I also don’t recommend implementing tools willy-nilly because they are free.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. Is location important?

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

JANUARY 4, 2011

Image: Dipanker Datta via Flickr, CC 2.0 “Liking&# a page translated from a click to a tangible emotion with human repercussions. Image: Gaurovonomics via Flickr, CC 2.0 Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. All this via one bare-bones blog and a Facebook group.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. These fine folk did: Jan.

Google 254

Google Class Creative Commons Yahoo 254

The Marketing Blog

MARCH 2, 2010

. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. Mashable Community’s Opinion Obviously the number of reactions cannot be directly translated to the likelihood of a user joining either of the two networks. ’43′ respondents have voted in favor of Facebook !

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

AUGUST 5, 2008

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! 1 search-engine company has positioned itself as a startup in this job-advertisement. Books on my Plate August 6, 2008.3:19

Google 113

Google Startup Web 2.0 FeedBurner 113

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

Add to groups/events. Groups/Events. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Class 184

Class Blogger Issues Review 184

The Marketing Blog

NOVEMBER 25, 2007

Lets try to look into NEON DISC and the media portal then I must admit that I’m yet to try out the watch but I’ve been fairly impressed by the portal and the video advertisement thanks to YouTube. The price is between 1195 to 2195 although according to the provoking advertisement, the price range starts from Rs.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

They used Twitter, so that attendees could tweet and discuss the events with their followers. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Image: DBarefoot via Flickr, CC 2.0. The Business Journals (#bizjournals) believe you can.

Journal 175

Journal Compete Team Klout 175

The Marketing Blog

NOVEMBER 10, 2007

15 am CNG Auto-Rickshaw Jump to Comments CNG Auto – Delhi’s lifeline after Buses… There is still an opportunity for makemytrip and portals to advertise on the Auto Share this: StumbleUpon Digg Reddit 3 Comments Filed under Innovative Marketing 3 Comments Grace Hazelwood May 30, 2008 at 9:04 pm Claire whoa looks like a fun trip!

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. He’d also have done the outreach personally since I’ve met the guy at social media events. Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Kikolani

JANUARY 16, 2011

If you’re talking specifically through social media, you could look to building a strong following on Twitter, for example, and then use services like Sponsored Tweets ( [link] ) or similar services where people will pay you to tweet advertising messages to your followers. as to if advertisers will want a space.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. No, I didn’t watch it when it was on the air. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

Class 134

Class Postrank Tourism Blogroll 134

The Marketing Blog

MARCH 21, 2008

41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. Home About In the Media Join the Conversation Cool Apps & Tools March 22, 2008.2:41

Web 2.0 104

Web 2.0 Startup FeedBurner Open Source 104

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Image: Jon Mountjoy via Flickr, CC 2.0 The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind.

Class 144

Class Postrank Tourism Survey 144

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

Thanks much to Brett and the WebmasterWorld team (Neil, Scott, and the rest of that wonderful bunch) for putting together a great event! Keep it up, see you at the next event. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Yahoo 100

Yahoo Conference Digg MySpace 100

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) Good for you! But, I really liked reading that.”

Project 170

Project How To Class Posterous 170

Laurel Papworth

NOVEMBER 5, 2009

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content.

Journal 102

Journal Social Media Twitter Bazaarvoice 102

Buzz Marketing for Technology

OCTOBER 14, 2008

conferences/events. online community. Your final community category is quite interesting, but one I unfortunately haven not seen much in practice (yet). Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile). blogging techniques. citizen journalism. internet libel.

Types 113

Types Conversation Badge Journal 113

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 121

Social Media Content Analysis Sports 121

Techipedia: Tamar Weinberg

APRIL 10, 2008

Chances are if they’re already using FriendFeed and have begun broadcasting events from numerous social networks, they are early adopters and are more savvy than the average social media user. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

The Marketing Blog

JULY 28, 2007

They can highly customize their design, add as many pages as they want, move them in submenues if necessary, can integrate pretty much any kind of content (also flickr-images, youtube-videos, del.icio.us Revenue flows from Advertisements and JimdoPro (the Pro-version of Jimdo).

Web 2.0 100

Web 2.0 Startup FeedBurner Flickr 100

The Marketing Blog

FEBRUARY 5, 2008

Several advertisements of different portals like ‘oktatabyebye.com’ , ‘mapmyindia.com ‘ can be seen on Delhi’s Autos. I have also seen a few long-distance trains in Bhusaval & Mumbai-Central (both in maharashtra) running with some advertisements. It could range from a tooth-brush to television.

Web 2.0 100

Web 2.0 Startup Marketing Training 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

More people were reached using one advert or one advertising channel. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. In a sense, they can become part of the community.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 18, 2008

The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted. Share your experiences, memories and events with your friends and family. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. It’s so new that the community is being created right now as we speak. And for that reason, you should join–now. That’s why Mixx has a lot of potential. So why Mixx?

Review 102

Review Digg StumbleUpon Web 2.0 102