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5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process  (and frees you up). Keep in mind, however, that crowdsourcing projects do take a lot of moderation & feedback. How many people did you tell?

Memo to Crowdsourcing: Grow Up

Geoff Livingston

Just like you wish your Little League career had, in just a few years, the term crowdsourcing has lurched out of obscurity to become a major part of the world we live in, especially within the marketing lexicon. Most marketers have either first hand experience with crowdsourcing, or at a minimum have heard the term and know they should learn more. The little league trophies.

Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project

Blue Focus Marketing

The following post by Cheryl Burgess ( @ckburgess )  was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world.  Creativity and Crowdsourcing.

To The Crowd #crushIQ

Unspoken

There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Your crowdsourcing campaign needs to be as natural as Pinterest, as social as Spotify and as shareable as Flipboard. Crowdsourcing is that shortcut. Blog Social Media advertising chrushIQ conference crowdsourcing facebook google plus social media twitter

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

The Rise of Crowdsourcing 2.0: What is Crowdsourcing 2.0? Enter a relatively new concept that will make The Fifth Model a reality.  It is appropriate to use Wikipedia to define the term Crowdsourcing , since thousands of Wikipedia users created the tool which many say is accurate as any encyclopedia in existence.  Perspectives on Crowdsourcing from Several Industry Executives.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. Social data is becoming increasingly important in the new product development processes of many companies. These applications of social media analytics only scratch the surface though. Pulling the plug on your development efforts could potentially save millions of dollars.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. An advergame is a game that is an advertisement disguised as a game. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games The following is a transcript of our conversation.

Team 83

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Advertising Applications Content Marketing Crowdsourcing Visual Recognition google glasses Mobile smartphones Smartsy VR Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. It’s nothing new. At first it.

Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)

Blue Focus Marketing

No, you’re not in the Twilight Zone.  In this new world, Madison Ave and 5th do cross at the intersection of “ Crowdsourcing ”.  The advertising world is rife with talk about revamping traditional ad agency models.  We hear the terms:  digital, hybrid, tradigital or simply, creation of the “new agile agency”.  What is Crowdsourcing? Advertising & Mktg.

Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

For decades companies have turned to advertising agencies to help market their products and services. And while it’s safe to say that these organizations are more relevant today than ever, the rise of “crowdsourcing” is challenging Madison Avenue’s elite and CMO’s everywhere to re-think how they manage their client’s creative process. Advertising & Mktg. than ever before.

Marketing Is Dead

Twist Image

If I can understand what Lee is saying (and it's not very clear), it sounds like he is saying that traditional advertising is dead (as we have known it to date). This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. " To add some clarity, marketing isn't dead - according to Lee - but advertising is dead. In fact, I would tell Mr. Lee, the Harvard Business Review, and anyone else who asks that advertising (as we have known it to date) is not dying. crowdsource.

Innovation Gone Wild On Madison Avenue

Blue Focus Marketing

Crowdsourcing on the prowl in Adland’s jungle”. Without a doubt, marketing and advertising is changing at a pace unequaled in history. In the March, 2011 issue of Fast Company’s Most Innovative Companies in Advertising & Marketing , Mullen was listed as one of the top innovative advertising agencies. Crowdsourcing Enters the Mix – The New Squirrel Fight.

Join #WhartonFoA #SuperBowl Ad Tweet Meet- Help Us CrowdVote the Best Commercials

Blue Focus Marketing

How important is the Super Bowl to the future of advertisingAdvertisers are spending more than ever on this play, from $3.7m to$3.8m for a 30-second spot on this one, single medium on this one, single night.  It’s a big bet, just for the price of entry.  How have they connected with the rest of their advertising AND marketing spend to complement and enhance the media outlay?

Marketing Trends for 2011

Blue Focus Marketing

For too long marketers have looked to their agencies for advertising and campaign ideas — only.  In 2011, marketers will wake up to the fact that agencies employ some of the best “all around” creative talent in the world.  Advertising & Mktg. Trends Crowdsourcing Marketing Marketing Technologist Social Media MarketingAdvice:  ROI?  has become more culturally diverse. 

Consumers Control The Brand (And Other New Media Myths)

Twist Image

They work (either internally or with an advertising agency) to set the tone, feeling and emotions that they want the brand to capture in the zeitgeist of the world. In a world where consumers truly own the brand, we would see a lot more than customer service replies delivered via Twitter or the use of a Blog to crowdsource new and innovative ideas (which - when done - never offers ownership or partnership of those ideas over to the consumer. crowdsource. Tags: advertising agency. Marketers don't control their brand. the consumer does. Not exactly. and in real time.

It’s a Mad Mad (Men) World

Waxing UnLyrical

or,  The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Many of these advertising veterans are completely dumbfounded by the massive change in the industry. Bingo.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

It has been proven that social media campaigns are 60 percent more effective  than traditional advertising campaigns. Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use. Product development crowdsourcing. Marketing is much more than just promotion and advertising, and if you want your business to stay competitive and maximize profits, your budget must encompass several other areas of your business, such as planning, distribution and pricing your product or service.

Crowdsourced Curation

www.popmatters.com

Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation&# —i.e. About | Submissions | Advertising | Staff | Book Series | Privacy Policy. In most cases, the only productive work amateurs do online involves processing, not creating, content. Of course some content gets made and promoted explicitly in hopes of becoming a meme.

How to Build Landing Pages for PR Pros

Spin Sucks

The lines between PR, marketing, and advertising continue to blur, which is great for the PR industry because we finally have data to prove we are an investment, not an expense. But it also means we have to do more than report on media impressions ,  advertising equivalencies , and increased fans and followers. By Gini Dietrich. Which means we have to do more than media relations.

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Say “Cheese” with Social

Blue Focus Marketing

Traditionally, small business have used outbound advertising platforms like direct mail, cable television, newspapers or yellow pages, but today outbound marketing strategies have largely been replaced by inbound strategies. So let’s crowdsource and open up this discussion. Crowdsourcing Google+ Social Media Marketing Social Media Trends Strategy Twitter

How to create future brands

Blue Focus Marketing

Today, the mere mention of the word ‘ simple ’ is a hook for purchasers and for that reason advertisers and marketers stock their copy with the words: ‘easy ’, ‘ convenient ’, ‘ quick ’ and ‘ simplified ’. Crowdsourcing 2.0. Innovative marketers and ad agencies are turning to crowdsourcingAdvertising & Mktg.   Brands are on a Transformational Journey. The future.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Advertise. Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Last year we laid out a set of rules for successful crowdsourcing, which might be helpful to keep in mind when employing the services of any of the companies listed below. crowdsourcing. Last100.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Crowdsourced solutions to BP Deepwater Horizon oil spill. or3/8?

A New Twist on Content

Social Media Marketing

awareness), acknowledgement of "Gangnam Style" going viral (as "horse dance") As the campaign neared its conclusion, it was announced that the final image in the series would be crowdsourced. strategy Advertising oreo Marketing facebook contentYour marketing team and agency has just been put on notice. To say that the task was daunting is putting it mildly, to say the least.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. Her work has appeared in myriad publications including Inc., Upstart Here’s a snapshot of their responses.

Top 11 Ad Agency Predictions for 2011

Blue Focus Marketing

Issues range from expensive RFP processes forcing ad agencies to shut down their “pitch” to new crowdsourcing models  (a.k.a. The New (Hybrid) Ad Agency: the debate rages on about the shift from traditional agencies to more digital focus (so-called “tradigital” shops) moving in the direction of hybrid and crowdsourced models. Mobile advertising will continue to heat-up. 

RFP 42

Media Hacks #40 Is Now Live

Twist Image

In a world of unconferences, crowdsourcing and Social Media, it's surprising how many people struggle with the messages coming out of the Occupy Wall Street movement. Tags: advertising. Episode #281 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #40 of Media Hacks ! Joining me for this Media Hacks chat is C.C. Chapman , Hugh McGuire and Julien Smith. If anything, it is a testament to everything that has been built in these online channels for the past decade. Enjoy the conversation. bite size edits. blogging.

Redefining Public Relations

Spin Sucks

An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced. Last week you read about The Difference Between PR and Advertising here. Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. There were, of course, some flaws in how you could submit your definition.

Lowe’s Caves to Pressure without Strategy

Spin Sucks

Have you heard about  Lowe’s pulling their advertising from the TLC program, “ All-American Muslim ?” ” The story goes like this: Lowe’s was advertising on The Learning Channel. Do you remember a little more than a year ago when Gap crowdsourced a new logo and launched to a myriad of complaints? You rarely do any advertising without a strategy.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Another way is to use it for product innovation, some companies are not crowdsourcing ideas for their products rather they are using the analytics to find a “white space” in the market where there is an unmet need – then launching a product or service to fill that need. Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

It used to be all we had to worry about was advertising, public relations, and direct marketing. How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Then we added websites and email marketing. Crawl.

Future of Ideas

Blue Focus Marketing

The main topic at this session was the Three C’s of modern creativity : community, crowdsourcing and co-creation. According to Jon Wilkins, “crowdsourcing and co-creation are changing the way we talk to our customers and the way we serve our products.”. “  Is traditional advertising fading or being replaced by a host of digital technologies? Next year will tell.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,”  says reporter Carmel DeAmicis. They’re monetizing in other ways besides advertising. It also charges companies who want to offer crowdsourced challenges. This post originally appeared on the Avectra blog and is reposted here with permission. Member services.

Customer Experience Trumps Content Marketing

Geoff Livingston

Brand developed content (cough, advertising) offers a great tactical toolset, one of my favorites. They have great cause marketing, crowdsourcing initiatives , distribution, branding, media relations, advertising, employee and customer service programs, and on and on. Image by MindMapInspiration. More and more voices state that content marketing overhype has jumped the shark.

15 Must-Have Tools for Professional Copywriters

Writtent Blog

Adeeze is a $20 kit of thousands killer advertising ideas, marketing slogans, and headlines in a variety of markets. Test My Marketing is crowdsourcing with an awesome twist: a team of experienced marketers evaluating your copywriting piece. They say that a craftsman is only as good as his tools. Here’s a suite of 15 must-have tools copywriters should equip themselves with. 1. 

Tools 45

Why Can’t We Define Public Relations?

SocialFish

His definition basically says that advertising is paid media, but PR is earned media – “advertising is used to create awareness, while PR is used to enhance credibility.” [LONG POST ALERT!]. By way of illustration, let’s summarize that conversation for a minute. Gini Dietrich took issue with a post by Steve Cody on Inc. But it’s doing us a huge disservice.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Pepsi Crowdsources Photos for Beyonces Super Bowl Halftime Show. Display Advertising. Display Advertising. ); //. Marketing News & Expert Advice.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. People are very ego-driven, so asking for an opinion gets a great response from followers. I’m always using my social networks to crowdsource. Here’s what they told me: Shannon Paul.

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InstaBRAND on Instagram

Geoff Livingston

Grassroot efforts with good intentions have been replaced by social networks looking for top dollar from advertisers. Add to that Google’s search algorithm changes has essentially flattened how SEO is created to include a more emphasis on crowdsourced authority building search results. So I asked him to guest blog and share some insights. Here’s Christian’s post.