Every week over at m-pulse we discus the companies and concepts rocking the industry and my pick was Scoopshot, a mobile crowdsourcing app (and ecosystem) that allows media companies to post location-aware photo ‘assignments’ to the community of app users. MG: It could also open up advertising opportunities…? Any brand that wants users to become engaged and participate, they can use this app to capture the content as part of a bigger social-focused advertising campaign. Are you looking beyond that to in-app advertising? Scoopshot: at-a-glance. MORE >>

The broker advertises the availability of someone else’s inventory of assets but withholds information from the market as a means to control the transaction. The Value Game introduces a new class of business methods that disaggregates the broker/advertising model by increasing information delivery to a community rather than withholding it. The broker/trading model is a familiar class of business methods.  The broker does whatever is needed to pay the supplier as little as possible while also charging the customer as much as possible. The Value Game Revenue Model. The Operators. MORE >>

dedicated PR team and advertising campaigns for TV, radio and print are more than likely going to be outside of your reach. For Pay-Per-Click (PPC) advertising campaigns you can set a nominal budget each month, say $10, and then review the results at the end of each month and dedicate more or less money to different search engines and keywords, depending on which ones are bringing you the best click-through rates. Crowdsourcing’ is another great development of Web 2.0 Tags: Social Media crowdsourcing language translation Thanks to the wonders of Web 2.0, Digg this! MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Social Media , Software , Websites > 10 Social Media Tools To Help With Your Crowdsourcing Efforts 10 Social Media Tools To Help With Your Crowdsourcing Efforts by Tamar Weinberg on December 31, 2009 Share Since we’re about to jump into 2010 (that’s “ twenty ten ,&# everyone), I wanted to ring in the new year with something that will hopefully kick start your collaborative efforts. These folks like to be different and call it “Crowdsourcing&#. MORE >>

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Not any more …. How … Facebook! MORE >>