Techipedia: Tamar Weinberg

JANUARY 19, 2010

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Laurel Papworth

OCTOBER 14, 2009

That will cost you an arm and a leg. If you want something newer, this Rory Sutherland very funny talk was released today: Advertising adds value to a product by changing our perception, rather than the product itself. MySpace Australia Secret Shows. Experiences sell, content doesn’t. Friendster Pinoy Event.

Social Media 78

Social Media MySpace Conference Social Networking 78

Webbiquity SMM

JUNE 11, 2012

In the Kiwi-based trial run, the costs of a highlight range from 40 cents to $2 (New Zealand dollars). percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ). MySpace, anyone?). Currently, Facebook ads are fairly unobtrusive. That may contribute to their dismal 0.5

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Techipedia: Tamar Weinberg

JULY 15, 2009

The only substantial cost for you is time. Is MySpace marketing really worth it? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! The best part? Access to these social media communities is free. When should I use Digg

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0

Applications 100

Applications Social Networking Web 2.0 Brands 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. That’s gotta be more luck than skill no?

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Look at their policy about servicing you from the get go. Answers Yahoo!

Apple 154

Apple Twitter Forums Policies 154

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media is Inexpensive False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road. Answers Yahoo!

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Answers Yahoo!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 12, 2010

For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. And that’s just it. You Just Might Like It Sam I Am.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 14, 2010

Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Buzz Marketing for Technology

JULY 7, 2008

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable. advertising.

Communities 117

Communities Groups Groups Social Media 117

Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). Google tried, but has yet to provide a competitor with Google+, Timberlake couldn’t bring the sexy back to Myspace, Instagram is owned by Zuck, and Snapchat; well they have their own issues.

Meme 54

Meme Real Estate MySpace Organization 54

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 17, 2010

But at what cost? I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). If you spent all day, every day on Twitter you could certainly amass quite a following.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Buzz Marketing for Technology

JUNE 27, 2008

MySpace Opens Up Data Portability Initiative. White Paper: Transportation is a prime opportunity to reduce costs. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. Advertising | Executive Programs |. Senate Delays Vote on Surveillance Bill Until July. VMware, MS Battle Over Virtualization Management.

Company 122

Company How To Case Study Mobile 122

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Convince & Convert

DECEMBER 9, 2014

Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. Basically, this is any kind of advertising. The defining characteristic of paid media is that the audience for your content was developed by a third party.

Marketing 164

Marketing Activities Press Release Mobile 164

Convince & Convert

AUGUST 19, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Blastoff for My New Social Media Newsletter Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny (..)

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO!

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 1, 2010

It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service. I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Ignite Social Media

FEBRUARY 2, 2023

If we take a look at what’s happened over those 15 years, to frame this in the context of the larger timeline going on in the world, MySpace launched in 2003. Now, using normal cost per view metrics, 21 million views should cost around a little over 500,000 in paid media. But interesting content travels.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

CSR 138

CSR Social Media Strategy Consultant 138

Viper Chill

APRIL 12, 2010

If I were to put Adsense all over the site then I could make some money but at the cost of growing slower and compromising my own values. Traffic & Niche Play a Huge Role in Earnings With Adsense you will either earn money by people clicking on your ads or having your ads display on a cost per thousand impressions (CPM) basis.

Adsense 76

Adsense Google Sites Insurance 76

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. And of course, how many followers will become customers. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

Social Media 136

Social Media Strategy Metrics Organization 136

Techipedia: Tamar Weinberg

JUNE 30, 2008

The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. Reply Karl October 24, 2008 at 5:23 am I don’t know why social sites keep launching, isn’t myspace enough? It’s called social media marketing, not MySpace marketing.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 24, 2012

. : Yeah, well it’s definitely – I think that Twitter is still a fan of open development, just not open development that impinges upon their core revenue model, which is consumer experience enhanced with advertisements and social ads. Rightly so, because in order for them to profit, they need to start advertising in context.

Social Media 115

Social Media API Training Class 115

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. and the site produced a list of candidate cities for our consideration.

Social Media 116

Social Media Strategy Travel Team 116