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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. — Twitter Communities (@HiCommunities) January 5, 2022.

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3 Key Takeaways from Advertising Week New York 2019

Likeable

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Everywhere you go, Instagram, Facebook, YouTube, TikTok — everything is vertical.

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7 steps to a successful social media video marketing strategy

Sprout Social

For some brands, videos are used heavily for advertising. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Older platforms like Facebook offer several types of videos while newer ones like Snapchat and TikTok rely heavily on one format. It’s relatable and short. Landscape feed.

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

You can use your email, or log in with your Google, Twitter or Facebook account. Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Step 7: Explore TikTok’s advertising options. Download and open the TikTok app.

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Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign

Convince & Convert

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels. They all have happy homes.

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TikTok Marketing for Video-Obsessed Marketers

Pixlee

Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip. If your budget doesn’t allow for a brand takeover, consider using native advertising.

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