The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Facebook ads statistics. How Advertisers Are Using Facebook Ads [Infographic].
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over Over the last years Facebook has been learning more and more about its users – something companies can benefit from. Relevance. Targeting.
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. Value for Marketers.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
For years, people have been asking for a dislike button on Facebook. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Facebook, in general, has always tried to keep it’s user experience positive. Avoiding the dislike button for so many years made Facebook very appealing to advertisers.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. facebook.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
Not only has nostalgia been shown to help counteract loneliness, boredom, and anxiety—it’s also a very powerful force in marketing and advertising. Timehop Builds Community around Nostalgia. One of the most powerful aspects of nostalgic memories is the community built around these shared experiences. Why do these memories mean so much to us? The Science of Nostalgia.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?
What the Elimination of Facebook’s 20% Text Rule Really Means
Ignite Social Media
JUNE 20, 2016
On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! For the last few years, Facebook laid down the law on promoting images that had more than 20% text. Advertisers used a grid tool to test images in a 5×5 grid. Book covers.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. For many busin esses, the long-term value is the tipping point between profitable and non-profitable advertising. Marketing advertisingWrong.
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Not every community and following is the same. Blog brands community Infographic perceptions
How to Convert Facebook Fans into ‘Superfans’
NOVEMBER 5, 2012
The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. The Performance of 100 Icon Brands on Facebook [report].
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. Facebook advertising is most definitely an area where I can see specialization being prudent right now. Madness.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. Conclusion.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? And are lost.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
How to Get Results with Facebook Ads
SEPTEMBER 13, 2012
It seems one can hardly market their business on Facebook without paying for something. Facebook sponsored post ads can generate real results for your brand on Facebook. The minimum daily budget to run a Facebook ad is $5, and you can run your ad for only one day, if you choose. Getting Results with Facebook Ads. Facebook Ads Work with All Kinds of Content.
New Structure of Global Facebook Pages: Focus on Local Activation
OCTOBER 18, 2012
Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community. Mindjumpers Network.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
How to Get 10x More Traffic Without Spending a Dime on Advertising
AUGUST 10, 2016
In this post, I’m going to share 7 unusual tips you can use right away on your blog to get more traffic and shares, without spending a penny on advertising. 1. More importantly, Imgur has evolved into a platform of its own with a thriving community where people shares images and albums. Getting more traffic without spending on advertising isn’t hard, but it isn’t a cakewalk either.
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Similar Posts: How to secure your Facebook Page from being hacked. General Electric. Honda. Burberry.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features. The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.
The New Competition: For-Profit Communities With Deep Pockets (Part 2)
MAY 28, 2014
However, it’s not LinkedIn or Facebook you need to worry about. Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education. Part 1 is here (and here on Avectra ).
Facebook Removal of Fanpages. Community Pages.
APRIL 8, 2010
You may only administer a Facebook Page if you are an authorized representative of the subject of the Page. You may not place a Fan Box widget in an advertisement. If you display advertising on your Page, Section 11 of this Statement also applies to you. Want to set up a Facebook Page for “Pillow Fighting” or “Tatoos”? The new Fan page is Community page. Spoken.
Interview with Community Manager: Ben Martin
Social Media Citizens
MARCH 13, 2012
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. On-site communities (e.g. Advertising helps, also.
The problem with Facebook
FEBRUARY 11, 2014
Science filmmaker Derek Muller: “Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page.
7 Ways to Get More Facebook Likes [Infographic]
DECEMBER 8, 2013
Community breeds success on Facebook. Without a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Their activities, in the form of comments and endorsements, can increase your shares on Facebook. Facebook ads.
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. Social Media Facebook Security These days all accounts and sites are concerned about account holders identity, and rightly so. Unported License. What do you do?
Is Facebook building the new community-driven question-and-answer.
Social Media Citizens
JUNE 15, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is Facebook building the new community-driven question-and-answer platform? June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Is Facebook building the new community-driven question-and-answer (Q&A) platform? Economics? Skydiving?
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
Facebook reported strong second-quarter-2016 financial results Wednesday, with revenue up 59 percent year-over year and net income soaring 186 percent compared with the second quarter of 2015. Revenue from advertising of $6.239 billion was up 63 percent from $3.827 billion in the second quarter of 2015. Facebook reported an average of 1.13 Facebook reported 1.57 billion.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there. Only Facebook. First the “Nearby” feature helped local businesses to be discovered by letting Facebook users in the local areas recommend them to their friends. How to advertise and optimise posts on Facebook.
Facebook Releases Free Training Resources for Marketers
APRIL 21, 2015
Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Well, Facebook has now started rolling out these materials, and I can tell you that they vary in quality. The training Facebook is rolling out remains slanted towards beginners. Introduction to Facebook. Facebook Pages. Facebook Exchange.