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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. In fact, 96% of Americans believe brand advertising is done to intentionally mislead. The Human Connection in Community-Driven Brands. What is a Community-Driven Brand? The times have changed.

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Swipe-up no more! Say Hello to Link Stickers

Ignite Social Media

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.

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Marketing Lessons Learned From the 2021 Facebook Outage

Ignite Social Media

An event like this could likely happen again, or happen to another network. Check in on comments/engagement from the community. Check your paid media budget , particularly for performance advertisers. Make a note of the event for reporting. 1) Don’t Put All Your Eggs in One Basket.

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Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. Related posts: Facebook advertising facts. Wikipedia rules the waves.

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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads? Slack communities are where people interested in a certain topic can come together to discuss the industry, ask questions, and swap advice or stories with other members.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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What is the Future of LinkedIn Marketing?

Ignite Social Media

LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider. LinkedIn Stories.

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