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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. As only the highest-prioritized completed event will be reported (e.g.,

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The Complete List of Advertising Restrictions on Social Networks

Ignite Social Media

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Here is the list of advertising restrictions that are allowed on Facebook and/or Instagram only after you’ve met Facebook requirements.

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Meta Ads Attribution Setting: A Complete Guide

Jon Loomer

Typically, this might be for a purchase or lead, but it can be for any conversion defined with a standard event , custom event , or custom conversion. Or maybe they registered for your newsletter (Complete Registration) or provided contact details to learn more about your product (Lead). Meta knows who is served your ad.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. It could have been my newsletter. Event Deduplication. Are you passing events via both the Meta pixel and Conversions API ? Really good.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, itā€™s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to ā€œone thingā€ that suits all advertisers is nearly impossible.

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How to Cut Costs on Facebook by Exiting the ā€œLearning Phaseā€

Ignite Social Media

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. Ads exit this phase as soon as their performance stabilizes, typically 50 optimization events since its last significant edit.

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